ExoClick Launches New Automatic Variations Optimisation Tool

Barcelona, Spain. August 14, 2019: ExoClick, the innovative ad company, today announced that it has introduced a brand new tool for advertisers: Automatic Variations Optimisation. The tool allows automated control over the traffic sent to a campaign’s different variations.

Automatic Variations Optimisation is similar to ExoClick’s landing page optimisation tool and provides three different ways to distribute traffic to the variations:

  • Even: Spreads traffic evenly between the variations, so if an advertiser uses 4 different variations, 25% will be sent to each one.
  • Automatic CTR: This intelligent algorithm optimises traffic distribution based on conversion tracking results CTR and automatically sends the majority of the traffic to the variation that is performing the best, while the algorithm continuously tests the remaining traffic against the other variations or any new variation that is introduced.
  • Automatic on Conversion: This intelligent algorithm optimises traffic distribution based on one the advertiser’s preset Optimisation Goals which can be selected from a drop down menu, so the variation that performs the best according the the optimisation goal will receive the majority of the traffic, again testing the remaining traffic against the other variations or any new variation that is introduced.

The new tool works for all ad formats with any type of creative: banners, video ad formats, popunders, push notifications and native when the CPM, Smart CPM and CPV bidding model is used. 

Benjamin Fonzé, ExoClick’s founder and CEO commented, “Automation allows advertisers to really scale up their campaigns, which is why we have added Variations Optimisation to our platform’s arsenal of optimisation tools. When a range of creatives are developed for an offer’s campaign you can never be 100% sure that the creative you have selected will be the one to convert the best. Manual testing can be time consuming and can quickly eat into a test budget. Our new tool works on an advertisers behalf to determine the best converting creative, which not only saves him time but also helps him greatly improve his ROI.”

ExoClick’s Automatic Variations Optimisation tool is available in the advertiser Admin Panel under Campaigns > New Campaign in the Add Variations section, under the Distribution Algorithm drop down menu. A platform tutorial is available here.