ExoClick introduces new platform features including three new traffic distribution algorithms for landing pages
Barcelona, Spain. March 29, 2016: ExoClick, the innovative ad network, today announced that it has introduced three new traffic distribution algorithms on its industry leading platform. The intelligent algorithms give advertisers automated control over the traffic that they send to variant landing pages that they use to promote individual products and offers.
The traffic sharing algorithms can be selected in Admin Panel > Advertisers > Offers. Here is a description of each one:
- Random : Traffic is spread out evenly between different landing pages, so if an advertiser uses 4 different landing pages 25% will be sent to each page.
- Fixed Shares : Enables advertisers to define the exact percentage of traffic each landing page will receive, for example, landing page A 10%, landing page B 15%, landing page C 35% and landing page D 40%.
- Automatic Optimization : This algorithm, that we have based on the multi-armed bandit algorithm, optimises traffic distribution based on conversion tracking results. So the landing page that is performing the best will automatically receive most of the traffic, while continuously testing against existing landing pages and any new page that is introduced.
A second new platform feature now adds automatic compression and optimization to advertisers banners that are uploaded in campaigns. This results in much faster display times for end-users, which means better campaign performance and a faster browsing experience. Additionally banners can now be uploaded in PNG format as well as the existing GIF and JPG formats.
Benjamin Fonzé, ExoClick’s founder and CEO commented, “At ExoClick our aim is always to help clients get the most out of our traffic and maximise their ROI. Our new algorithms are really cool new programmatic marketing tools that allow advertisers to easily A/B test multiple landing pages and get detailed global statistics to analyse the effectiveness of each offer and their related landing pages. The Automatic Optimization algorithm is a unique feature that closes the gap between using an ad network and third party optimization tools, by automatically tracking conversions inside the ExoClick traffic network. No other ad networks are currently offering this groundbreaking traffic optimisation feature.”
Fonzé continued, “We are continually innovating by developing new tools and features for our industry leading platform and by integrating programmatic features like these new algorithms and our API, we are providing the ultimate hybrid self- service/programmatic platform for our clients.”
NOTES TO EDITORS
FOR FURTHER PRESS INFORMATION:
Launched in 2006 and based in Barcelona, Spain, ExoClick is an innovative global ad network serving 155+ billion geo-targeted ads a month to web and mobile advertiser/publisher platforms via its proprietary software.
Founded by current CEO Benjamin Fonzé, ExoClick is ranked as the 4th largest ad network in the world by W3Techs and the #1 ad network for the entertainment market. The Company has been ranked three times in the Deloitte Fast 500. ExoClick won the Ruban d’Honneur Award for The Business of the Year with a Turnover of €26-150m in the 2015/16 European Business Awards and the Company was ranked at number 11 in the Top 20 Best Workplaces in Spain in the category of companies with between 20-49 employees (PYMES).