Publisher tips
-
Publisher Case Study: Increased revenues using our Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Case Study: Publisher, Multi-Format Ads, Platform features, Publisher tips
Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More
-
Multi-Format Ads Guide for Publishers
Giles Hirst — Head of Communication
May 13, 2021 — Multi-Format Ads, Platform features, Publisher tips, Tutorial
Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment. Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More
-
Benefits of Preloading Fullpage Interstitial Ads
Juanma Cortes — Head of Technical Support
May 11, 2021 — Fullpage Interstitial, Platform features, Publisher tips
The Fullpage Interstitial (FPI) is a postitial ad that appears between page loads on a website. Publishers can use various criteria set within ExoClick’s admin panel to trigger the ad on a user’s click, which then displays the ad to the user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. By default ExoClick preloads FPI... Read More
-
Get faster banner ad load times with Asynchronous Tags
Juanma Cortes — Head of Technical Support
April 26, 2021 — Async tags, Platform features, Publisher tips, Tutorial
ExoClick has added the ability for publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously. 3 great benefits of Asynchronous Tags: The ads will be able to load asynchronously, meaning that other content will be able to load while the ads are loading. This will... Read More