Mobile
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Consigli, Desktop, Editori, Fullpage Interstitial, Funzionalita della piattaforma, Inserzionisti, Mobile, Native, Video
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
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Case study: 52% ROI for casino offer using Manga traffic in Thailand
Giles Hirst — Head of Communication
November 23, 2020 — Ad formats, Affiliates, Bidder, Case study, Consigli, Inserzionisti, Manga & Anime, Mobile
ExoClick’s Manga and Anime category is a great high quality traffic source. One affiliate used this traffic source for a very successful campaign to promote a Casino offer in Thailand. Campaign period: May 2020 Offer: Ballthai999.com (Casino) Ad Network: ExoClick Ad format: Popunder GEO: Thailand Investment: $533.64 Total income: $1116 Net profit: $582.36 Conversions: 3,532 leads and 558 sales ROI: 52% Objective My goal was to get Thai leads and... Read More
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Publisher Case Study: Ad zone change: Instant Message to Video Slider
Giles Hirst — Head of Communication
November 18, 2020 — Ad formats, Case study, Consigli, Editori, Mobile, Video
Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More
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Case study: How to optimise an In-Stream Video campaign
Oscar Amores — Head of Performance
October 22, 2020 — Ad formats, Bidder, Case study, Consigli, Games, Inserzionisti, Mobile, Pre-roll in-stream, Targeting, Video
Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More
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The premium power of the Direct Link
Zara Mankoo — Publisher Account Manager - Members Area
October 6, 2020 — Ad formats, Consigli, Dating, Desktop, Funzionalita della piattaforma, Games, Inserzionisti, Members traffic, Mobile
ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More
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Advertisers: What is working in LATAM right now?
Giles Hirst — Head of Communication
August 4, 2020 — Ad formats, Business intelligence, Inserzionisti, Mobile, Pre-roll in-stream, Reports, Ricerca di mercato, Video
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
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3 reasons why you should be targeting Manga users on mobile
Ana Belen — Manga expert
June 18, 2020 — Ad formats, Affiliates, Business intelligence, Consigli, Inserzionisti, Manga & Anime, Mobile, Native, Video
ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 - Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More
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Publishers! Try our Mobile Fullpage Interstitial & Popunder combinations
Giles Hirst — Head of Communication
May 11, 2020 — Ad formats, Consigli, Editori, Funzionalita della piattaforma, Mobile, Tutorial
The Mobile Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on... Read More
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Advertisers! How to get maximum value from Members Area traffic
Zara Mankoo — Publisher Account Manager - Members Area
March 17, 2020 — Automation, Bidder, Business intelligence, Dating, Desktop, Inserzionisti, Members traffic, Mobile
What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More
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Tips for Push Notifications on the latest browser versions
Giles Hirst — Head of Communication
February 6, 2020 — Ad formats, Compliance, Consigli, Desktop, Google, Mobile, Push Notifications
Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience. Chrome... Read More