Mobile

• Tips for Push Notifications on the latest browser versions

  

  Giles Hirst — Head of Communication

  February 6, 2020 — Ad formats, Compliance, Consigli, Desktop, Google, Mobile, Push Notifications
  

  Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience.  Chrome... Read More

• Instant Message or Video Slider? 5 things you should know

  

  Giles Hirst — Head of Communication

  February 4, 2020 — Ad formats, Consigli, Desktop, Editori, Mobile, Video
  

  As a publisher deciding what ad format you should place in your ad zones is crucial to maximise the revenues that you generate. In this blog post we offer you 5 things to think about if you are considering whether to use the Instant Message or Video Slider formats of your website.   Don’t use both formats at the same time The Instant Message pops up from the bottom right... Read More

• Instant Message versus Video Slider ad format

  

  Giles Hirst — Head of Communication

  January 22, 2020 — Ad formats, Business intelligence, Consigli, Dating, Desktop, Editori, Games, Inserzionisti, Mobile, Video
  

  Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

• Target mobile gamers with your gaming offers this holiday season

  

  Giles Hirst — Head of Communication

  December 3, 2019 — Ad formats, Consigli, Games, Manga & Anime, Mobile, Pre-roll in-stream, Video
  

  During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More

• Advertiser tips to convert Manga and Anime users

  

  Giles Hirst — Head of Communication

  October 22, 2019 — Ad formats, Affiliates, Consigli, Dating, Games, Inserzionisti, Manga & Anime, Mobile, Native, Video
  

  Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

• 9 reasons why advertisers should use ExoClick’s Push Notifications

  

  Giles Hirst — Head of Communication

  October 14, 2019 — Ad blocking, Ad formats, Bidder, Business intelligence, Consigli, Desktop, Inserzionisti, Mobile, Non categorizzato, Push Notifications
  

  The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network?   1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Ad formats, Affiliates, Compliance, Dating, Desktop, Devices, Editori, email clicks, Funzionalita della piattaforma, Google, Inserzionisti, Members traffic, Mobile, Native, Targeting
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

• 5G and the future of online advertising

  

  Giles Hirst — Head of Communication

  November 12, 2018 — Ad blocking, Ad formats, Devices, Editori, Inserzionisti, Mobile
  

  4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions, augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their plans to deploy it on a large scale, software is being tested and new hardware is being developed to help the global transition to 5G. With promised super-fast connectivity, very low latency... Read More

• World Cup ExoClick network statistics

  

  Giles Hirst — Head of Communication

  August 3, 2018 — Dating, Desktop, Inserzionisti, Mobile, Reports
  

  We looked at ExoClick's network statistics during the World Cup 2018 to see if there were any trends. Our Business Intelligence team crunched the numbers for the two semi-final matches between France and Belgium, England and Croatia and the final between France and Croatia. For our base figure we examined traffic for each GEO that was playing 2 hours before the match (represented as 0 in our graphs). Then we... Read More

• 7 ExoClick network statistics for Q1 2018

  

  Giles Hirst — Head of Communication

  June 6, 2018 — Ad formats, Affiliates, Dating, Desktop, Devices, Inserzionisti, Mobile, Native, Pre-roll in-stream, Ricerca di mercato
  

  ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

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