Mobile
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3 reasons why you should be targeting Manga users on mobile
Ana Belen — Manga expert
June 18, 2020 — Ad formats, Affiliates, Business intelligence, Consigli, Inserzionisti, Manga & Anime, Mobile, Native, Video
ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 - Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More
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Publishers! Try our Mobile Fullpage Interstitial & Popunder combinations
Giles Hirst — Head of Communication
May 11, 2020 — Ad formats, Consigli, Editori, Funzionalita della piattaforma, Mobile, Tutorial
The Mobile Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on... Read More
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Advertisers! How to get maximum value from Members Area traffic
Zara Mankoo — Publisher Account Manager - Members Area
March 17, 2020 — Automation, Bidder, Business intelligence, Dating, Desktop, Inserzionisti, Members traffic, Mobile
What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More
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Tips for Push Notifications on the latest browser versions
Giles Hirst — Head of Communication
February 6, 2020 — Ad formats, Compliance, Consigli, Desktop, Google, Mobile, Push Notifications
Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience. Chrome... Read More
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Instant Message or Video Slider? 5 things you should know
Giles Hirst — Head of Communication
February 4, 2020 — Ad formats, Consigli, Desktop, Editori, Mobile, Video
As a publisher deciding what ad format you should place in your ad zones is crucial to maximise the revenues that you generate. In this blog post we offer you 5 things to think about if you are considering whether to use the Instant Message or Video Slider formats of your website. Don’t use both formats at the same time The Instant Message pops up from the bottom right... Read More
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Instant Message versus Video Slider ad format
Giles Hirst — Head of Communication
January 22, 2020 — Ad formats, Business intelligence, Consigli, Dating, Desktop, Editori, Games, Inserzionisti, Mobile, Video
Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More
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Target mobile gamers with your gaming offers this holiday season
Giles Hirst — Head of Communication
December 3, 2019 — Ad formats, Consigli, Games, Manga & Anime, Mobile, Pre-roll in-stream, Video
During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More
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Advertiser tips to convert Manga and Anime users
Giles Hirst — Head of Communication
October 22, 2019 — Ad formats, Affiliates, Consigli, Dating, Games, Inserzionisti, Manga & Anime, Mobile, Native, Video
Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More
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9 reasons why advertisers should use ExoClick’s Push Notifications
Giles Hirst — Head of Communication
October 14, 2019 — Ad blocking, Ad formats, Bidder, Business intelligence, Consigli, Desktop, Inserzionisti, Mobile, Non categorizzato, Push Notifications
The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network? 1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Ad formats, Affiliates, Compliance, Dating, Desktop, Devices, Editori, email clicks, Funzionalita della piattaforma, Google, Inserzionisti, Members traffic, Mobile, Native, Targeting
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More