Mobile

• Advertisers: What is working in LATAM right now?

  

  Giles Hirst — Head of Communication

  August 4, 2020 — Business intelligence, Marktforschung, Mobile, Pre-roll in-stream, Reports, Video, Werbeformate, Werbetreibende
  

  ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

• 3 reasons why you should be targeting Manga users on mobile

  

  Ana Belen — Manga expert

  June 18, 2020 — Affiliates, Business intelligence, Empfehlungen, Manga & Anime, Mobile, Native, Video, Werbeformate, Werbetreibende
  

  ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 -  Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More

• Publishers! Try our Mobile Fullpage Interstitial & Popunder combinations

  

  Giles Hirst — Head of Communication

  May 11, 2020 — Anleitung, Empfehlungen, Mobile, Plattformfunktionen, Verleger, Werbeformate
  

  The Mobile Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on... Read More

• Advertisers! How to get maximum value from Members Area traffic

  

  Zara Mankoo — Publisher Account Manager - Members Area

  March 17, 2020 — Automation, Bidder, Business intelligence, Dating, Members traffic, Mobile, Web, Werbetreibende
  

  What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More

• Tips for Push Notifications on the latest browser versions

  

  Giles Hirst — Head of Communication

  February 6, 2020 — Compliance, Empfehlungen, Google, Mobile, Push Notifications, Web, Werbeformate
  

  Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience.  Chrome... Read More

• Instant Message or Video Slider? 5 things you should know

  

  Giles Hirst — Head of Communication

  February 4, 2020 — Empfehlungen, Mobile, Verleger, Video, Web, Werbeformate
  

  As a publisher deciding what ad format you should place in your ad zones is crucial to maximise the revenues that you generate. In this blog post we offer you 5 things to think about if you are considering whether to use the Instant Message or Video Slider formats of your website.   Don’t use both formats at the same time The Instant Message pops up from the bottom right... Read More

• Instant Message versus Video Slider ad format

  

  Giles Hirst — Head of Communication

  January 22, 2020 — Business intelligence, Dating, Empfehlungen, Games, Mobile, Verleger, Video, Web, Werbeformate, Werbetreibende
  

  Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

• Target mobile gamers with your gaming offers this holiday season

  

  Giles Hirst — Head of Communication

  December 3, 2019 — Empfehlungen, Games, Manga & Anime, Mobile, Pre-roll in-stream, Video, Werbeformate
  

  During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More

• Advertiser tips to convert Manga and Anime users

  

  Giles Hirst — Head of Communication

  October 22, 2019 — Affiliates, Dating, Empfehlungen, Games, Manga & Anime, Mobile, Native, Video, Werbeformate, Werbetreibende
  

  Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

• 9 reasons why advertisers should use ExoClick’s Push Notifications

  

  Giles Hirst — Head of Communication

  October 14, 2019 — Ad blocking, Bidder, Business intelligence, Empfehlungen, Mobile, Push Notifications, Unkategorisiert, Web, Werbeformate, Werbetreibende
  

  The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network?   1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More

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