Mobile

• Advertisers: Is Outstream more cost effective than Banners?

  

  Giles Hirst — Head of Communication

  June 21, 2021 — Ad formats, Advertisers, Business intelligence, Desktop, Mobile, Outstream, Video
  

  Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More

• Advertisers! 5 Reasons why you should be using the Fullpage Interstitial

  

  Giles Hirst — Head of Communication

  February 17, 2021 — Ad formats, Advertisers, Business intelligence, Fullpage Interstitial, Mobile
  

  The Fullpage Interstitial (FPI) is available for Desktop and Mobile/Tablet. The ad format has been used in the mainstream for a couple of years now and is well accepted by users. Here are 5 reasons you should be advertising your offer with the FPI. Reason 1 - It’s BIG! ExoClick’s FPI is full screen and the large format size gives you the opportunity to really capture a user's attention. This... Read More

• 6 Ways ExoClick Innovated in 2020

  

  Giles Hirst — Head of Communication

  December 23, 2020 — Advertisers, Desktop, Fullpage Interstitial, Mobile, Native, Platform features, Publishers, Tips, Video
  

  2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More

• Case study: 52% ROI for casino offer using Manga traffic in Thailand

  

  Giles Hirst — Head of Communication

  November 23, 2020 — Ad formats, Advertisers, Affiliates, Bidder, Case study, Manga & Anime, Mobile, Tips
  

  ExoClick’s Manga and Anime category is a great high quality traffic source. One affiliate used this traffic source for a very successful campaign to promote a Casino offer in Thailand. Campaign period: May 2020 Offer: Ballthai999.com (Casino) Ad Network: ExoClick Ad format: Popunder GEO: Thailand Investment: $533.64 Total income: $1116 Net profit: $582.36 Conversions: 3,532 leads and 558 sales ROI: 52% Objective My goal was to get Thai leads and... Read More

• Publisher Case Study: Ad zone change: Instant Message to Video Slider

  

  Giles Hirst — Head of Communication

  November 18, 2020 — Ad formats, Case study, Mobile, Publishers, Tips, Video
  

  Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Head of Performance

  October 22, 2020 — Ad formats, Advertisers, Bidder, Case study, Games, Mobile, Pre-roll in-stream, Targeting, Tips, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• The premium power of the Direct Link

  

  Zara Mankoo — Publisher Account Manager - Members Area

  October 6, 2020 — Ad formats, Advertisers, Dating, Desktop, Games, Members traffic, Mobile, Platform features, Tips
  

  ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More

• Advertisers: What is working in LATAM right now?

  

  Giles Hirst — Head of Communication

  August 4, 2020 — Ad formats, Advertisers, Business intelligence, Market research, Mobile, Pre-roll in-stream, Reports, Video
  

  ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

• 3 reasons why you should be targeting Manga users on mobile

  

  Ana Belen — Manga expert

  June 18, 2020 — Ad formats, Advertisers, Affiliates, Business intelligence, Manga & Anime, Mobile, Native, Tips, Video
  

  ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 -  Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More

• Publishers! Try our Mobile Fullpage Interstitial & Popunder combinations

  

  Giles Hirst — Head of Communication

  May 11, 2020 — Ad formats, Mobile, Platform features, Publishers, Tips, Tutorial
  

  The Mobile Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on... Read More

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