Games
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Advertisers! Here are 11 top tips for video advertising in India
Anna Quiroga — Marketing Content Creator
March 20, 2023 — Anunciantes, Blog, Consejos, Dating, Devices, Formatos de anuncios, Games, In-Stream, Investigación de mercado, Móvil, Outstream, Pre-roll in-stream, Targeting, Video, Web
Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More
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Online campaign trends for Chinese New Year 2023
Anna Quiroga — Marketing Content Creator
January 9, 2023 — Affiliates, Anunciantes, Bidder, Blog, Consejos, Devices, eCommerce, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Video, Web
Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More
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7 ways to maximize your Christmas online sales 2022
Anna Quiroga — Marketing Content Creator
November 10, 2022 — Blog, Consejos, Devices, eCommerce, Formatos de anuncios, Games, In Page Push Notification, Investigación de mercado, Native, Outstream, Push Notifications, Video, Web
Christmas is just around the corner! And it is the biggest shopping event of the year - even bigger than Black Friday and Cyber Monday. In this blog post we bring you 7 ways to maximize Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions using ExoClick’s traffic sources this holiday season. #1 Christmas online sales are the main growth driver This year,... Read More
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Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature
Giles Hirst — Head of Communication
September 22, 2022 — Anunciantes, Case study, CTA, Formatos de anuncios, Games, Outstream, Video
According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More
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Why you should be targeting China, US & India with online Games offers for Mobile
Anna Quiroga — Marketing Content Creator
July 6, 2022 — Blog, Consejos, Devices, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, Investigación de mercado, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications
The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More
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ExoClick’s Guide to The Bidder
Giles Hirst — Head of Communication
July 4, 2022 — Anunciantes, Automation, Bidder, Case study, Consejos, Dating, Games, Native
Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More
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ExoClick’s ad creative making service for Online Games offers
Anna Quiroga — Marketing Content Creator
June 20, 2022 — Anunciantes, Blog, Editores, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, Native, Outstream, Push Notifications, Responsive Display Ads
According to Statista, in 2020, the global online gaming market generated approximately 21.1 billion U.S. dollars in revenues and the number of users is expected to rise to 1.3 billion users by 2026. ExoClick recently released its free to download Ultimate Guide to Online Games Offers to help advertisers maximize their ROI for Online Games offers using ExoClick’s traffic sources and large range of ad formats. The Guide also includes... Read More
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Advertisers! ExoClick launches the Ultimate Guide to Online Games Offers
Anna Quiroga — Marketing Content Creator
May 30, 2022 — Anunciantes, Business intelligence, Consejos, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, Members traffic, Móvil, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Targeting, Video
Online games have become one of the most popular forms of entertainment globally. This is why online games offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. ExoClick serves 408,661,817 daily impressions for Games offers, including Free Content sites and Members area. If you are promoting and monetizing Games offers,... Read More
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Case study: How to optimise an In-Stream Video campaign
Oscar Amores — Senior Media Buyer
October 22, 2020 — Anunciantes, Bidder, Case study, Consejos, Formatos de anuncios, Games, Móvil, Pre-roll in-stream, Targeting, Video
Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More
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The premium power of the Direct Link
Zara Mankoo — Publisher Account Manager - Members Area
October 6, 2020 — Anunciantes, Consejos, Dating, Formatos de anuncios, Funcionalidades de la plataforma, Games, Members traffic, Móvil, Web
ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More