Games

• Adness Case Study: How to target Members Area sites with RTB programmatic ads

  

  Anna Quiroga — Marketing Content Creator

  August 2, 2023 — Anunciantes, Blog, Business intelligence, Case study, Dating, Devices, Direct Links, Formatos de anuncios, Games, Members traffic, Móvil, RTB
  

  Are you looking to easily reach huge volumes of Members Area traffic and automatically scale your campaigns? You can do it if you target Members Area websites with RTB programmatic ads! In today’s article we will explain to you why you should be using RTB ad zones to promote your offers on Members Area sites, and we will give your insights into Adness’ audience exclusive stats and expert tips to... Read More

• How to convert online games offers in China with ExoClick

  

  Anna Quiroga — Marketing Content Creator

  June 28, 2023 — Anunciantes, Blog, Consejos, Devices, Direct Links, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Investigación de mercado, Menu tabs, Móvil, Native, Outstream, Pre-roll in-stream, Responsive Display Ads, Slider, Video, Web
  

  In this article we will show you how to convert online games offers in China with ExoClick's Chinese premium traffic sources. China is one of Asia’s most important economies and has the largest online user base in the world, two-thirds of which play games online. So much so that this GEO's online game industry in China has now become one of the largest worldwide in terms of both number of... Read More

• Expert tips to help your campaigns convert in LATAM with Video Slider ads

  

  Anna Quiroga — Marketing Content Creator

  May 30, 2023 — Blog, Consejos, Dating, Devices, eCommerce, Formatos de anuncios, Games, Investigación de mercado, Móvil, Slider, Targeting, Video, Web
  

  The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More

• Desktop publisher case study: How to increase ad revenue with Direct Links

  

  Anna Quiroga — Marketing Content Creator

  May 9, 2023 — Case study, Consejos, CTA, Dating, Devices, Direct Links, eCommerce, Editores, Formatos de anuncios, Games, Menu tabs, Web
  

  Wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for you! Direct Links are a very versatile format which has many variations,... Read More

• How to create a successful Native advertising campaign

  

  Anna Quiroga — Marketing Content Creator

  April 13, 2023 — Anunciantes, Automation, Bidder, Blog, Business intelligence, Case study, Consejos, Conversion tracking, Dating, Devices, eCommerce, Formatos de anuncios, Games, Members traffic, Móvil, Multi-Format Ads, Native, Sin categorizar, The Bidder, Web
  

  Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More

• Advertisers! Here are 11 top tips for video advertising in India

  

  Anna Quiroga — Marketing Content Creator

  March 20, 2023 — Anunciantes, Blog, Consejos, Dating, Devices, Formatos de anuncios, Games, In-Stream, Investigación de mercado, Móvil, Outstream, Pre-roll in-stream, Targeting, Video, Web
  

  Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More

• Online campaign trends for Chinese New Year 2023

  

  Anna Quiroga — Marketing Content Creator

  January 9, 2023 — Affiliates, Anunciantes, Bidder, Blog, Consejos, Devices, eCommerce, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Video, Web
  

  Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More

• 7 ways to maximize your Christmas online sales 2022 

  

  Anna Quiroga — Marketing Content Creator

  November 10, 2022 — Blog, Consejos, Devices, eCommerce, Formatos de anuncios, Games, In Page Push Notification, Investigación de mercado, Native, Outstream, Push Notifications, Video, Web
  

  Christmas is just around the corner! And it is the biggest shopping event of the year - even bigger than Black Friday and Cyber Monday. In this blog post we bring you 7 ways to maximize Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions using ExoClick’s traffic sources this holiday season. #1 Christmas online sales are the main growth driver This year,... Read More

• Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Anunciantes, Case study, CTA, Formatos de anuncios, Games, Outstream, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• Why you should be targeting China, US & India with online Games offers for Mobile

  

  Anna Quiroga — Marketing Content Creator

  July 6, 2022 — Blog, Consejos, Devices, Formatos de anuncios, Fullpage Interstitial, Games, In Page Push Notification, Investigación de mercado, Móvil, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications
  

  The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More

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