Games

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Head of Performance

  October 22, 2020 — Ad format, Anunciantes, Bidder, Case study, Conselhos, Games, Mobile, Pre-roll in-stream, Targeting, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• The premium power of the Direct Link

  

  Zara Mankoo — Publisher Account Manager - Members Area

  October 6, 2020 — Ad format, Anunciantes, Conselhos, Dating, Games, Members traffic, Mobile, Opções da Plataforma, Web
  

  ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More

• Case study: RON test campaigns CPC or CPM?

  

  Oscar Amores — Head of Performance

  October 1, 2020 — Anunciantes, Bidder, Case study, Conselhos, Games
  

  Campaign test period: 1 August - 25 August 2020 Offer: Game Ad formats: Native Ad network: ExoClick Traffic source: RON (run of network) GEO: USA    With every new campaign it is imperative to run a test campaign for a good length of time to generate enough data to be able to make informed decisions when you launch the full campaign. The results of the campaign will give you the... Read More

• Traffic increases and vertical tips during COVID-19

  

  Giles Hirst — Head of Communication

  April 8, 2020 — Affiliates, Anunciantes, Business intelligence, Conselhos, Dating, Games, Members traffic, Pesquisa de mercado
  

  Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More

• Instant Message versus Video Slider ad format

  

  Giles Hirst — Head of Communication

  January 22, 2020 — Ad format, Anunciantes, Business intelligence, Conselhos, Dating, Games, Mobile, Publishers, Video, Web
  

  Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

• Target mobile gamers with your gaming offers this holiday season

  

  Giles Hirst — Head of Communication

  December 3, 2019 — Ad format, Conselhos, Games, Manga & Anime, Mobile, Pre-roll in-stream, Video
  

  During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More

• Advertiser tips to convert Manga and Anime users

  

  Giles Hirst — Head of Communication

  October 22, 2019 — Ad format, Affiliates, Anunciantes, Conselhos, Dating, Games, Manga & Anime, Mobile, Native, Video
  

  Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

• The Manga and Anime Market is Big Business

  

  Giles Hirst — Head of Communication

  August 20, 2019 — Conselhos, Games, Manga & Anime, Neverblock, Opções da Plataforma, Pesquisa de mercado, Pre-roll in-stream, Publishers, Targeting, Video
  

  ExoClick has introduced a new category in the admin panel called Manga & Anime, in this blog post we will give you a market analysis of this globally popular entertainment genre and some tips on how publishers and advertisers can generate revenues from Manga & Anime.   Manga and Anime explained You might instantly think of Manga as THE definitive name for cartoons and animation content in Japan, however, did you... Read More