Author: Giles
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ExoClick introduces new lower minimum bid prices
Giles Hirst — Head of Communication
January 18, 2021 — Uncategorized
18 January, 2021. Barcelona, Spain. ExoClick has introduced new lower minimum bid prices across all ad formats and tiers on desktop & mobile in USD or Euros. Video formats In-stream and Slider: Tier 1 : 0.1 CPM / 0.01 CPC Tier 2: 0.05 CPM / 0.01 CPC Tier 3: 0.01 CPM / 0.01 CPC Native - Banners - Instant Message: Tier 1: 0.01 CPM / 0.01 CPC Tier 2: 0.005... Read More
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Desktop, Fullpage Interstitial, Mobile, Native, Platform features, Video
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
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ExoClick’s Black Friday Week Native Minimum Bid Prices
Giles Hirst — Head of Communication
November 20, 2020 — Uncategorized
20 November 2020. Barcelona, Spain. As part of ExoClick’s Native November celebration, the company is running a special Black Friday Week Native promotion offering new minimum prices for all Native ad zones across their network. This allows advertisers of Native ad campaigns to be able to set their Worldwide minimum bid at 0.001 € / $ for both CPC and CPM campaigns . Minimum bid prices can really help advertisers... Read More
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Publisher Case Study: Ad zone change: Instant Message to Video Slider
Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More
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ExoClick releases Publishers Ultimate Guide to Native
Giles Hirst — Head of Communication
November 12, 2020 — Uncategorized
12 November, Barcelona, Spain. ExoClick has released a comprehensive guide for Publishers looking to maximize their revenues from their Native ad zones. The Publishers Ultimate Guide to Native is a downloadable PDF and features: Details of what Native advertising is ExoClick’s 3 Native ad formats Recommendation Widget, Interstitial and Exit and how they work The customization options available within ExoClick’s Admin panel and a tutorial showing 3 different ways Native... Read More
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Publisher Case Study: Increase your revenues with the Fullpage Interstitial
Giles Hirst — Head of Communication
November 11, 2020 — Ad formats, Business intelligence, Fullpage Interstitial
ExoClick’s Fullpage Interstitial (FPI) is a large format that takes up the full screen of the device the user is using to view your website. Available for desktop on the horizontal 1600x900px and mobile on the vertical 900x1600px. The format is responsive so works on tablet in vertical and horizontal formats. The Interstitials are served during user navigation of your website depending on how you program the triggers. The format... Read More
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If you don’t have an ExoClick Account Manager now is your chance to get one!
4 November 2020, Barcelona Spain. ExoClick is launching Client Days, a new initiative that gives non-account managed Advertiser and Publisher clients the opportunity for some expert advice with a 45 minute Skype call with an ExoClick Account Manager. The first Client Days will be held the second and third week of November and will focus on Video Advertising. Because Video is a very different style of ad format compared to... Read More
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Case Study: How 3 publishers increased Native ad zone CPMs
Giles Hirst — Head of Communication
October 27, 2020 — Ad formats, Desktop, Native, Platform features
Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More
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ExoClick releases ‘Advertisers Ultimate Guide to Native’
Giles Hirst — Head of Communication
October 20, 2020 — Uncategorized
20 October 2020, Barcelona, Spain. ExoClick has released a brand new PDF as part of the company’s Ultimate Guide series. The Advertisers Ultimate Guide to Native focuses on tips and ExoClick platform tutorials for advertisers using this ad format. ExoClick’s platform features give advertisers one of the most creatively powerful tools in digital advertising to convert products and offers. The guide features: What is Native advertising and why is it... Read More
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ExoClick breaks a new record, now serving +8.5 billion daily impressions
Giles Hirst — Head of Communication
August 13, 2020 — Uncategorized
Barcelona, Spain. 13 August 2020: ExoClick, the innovative ad company, today announced that it has broken another record, it is now serving 8.5 billion daily ad impressions across its global ad network of publisher sites. ExoClick’s Sales and Ad Operations Director Evan Zirdelis commented, “This year we added exclusive new traffic sources and we also saw initial increases in traffic when lockdowns began in March this year, and we have... Read More