Author: Giles
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Advertisers! How to stay compliant with your Dating offer creatives
Giles Hirst — Head of Communication
March 16, 2022 — Advertiser tips, Compliance, Dating, In Page Push Notification, Native, Platform features
In-Page Push Notifications and Native ad formats are a great way to generate leads for your Dating offers. Both format creatives allow an Image, Title text (50 characters), Description text (90 characters) and Brand text (30 characters). However, when creating campaigns for Dating offers there are some strict compliance rules for creatives of both these formats. These rules must be adhered to in order to have your campaigns approved to... Read More
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ExoClick’s Payment & Funding Methods Update
Giles Hirst — Head of Communication
March 15, 2022 — Advertiser tips, Payment/Funding Methods, Payments, Publisher tips
ExoClick offers a range of options for Publisher payments and Advertiser account funding, and we also have some new methods coming soon. Current Publisher Payment Methods Paxum, you will need to have a Paxum account where we can transfer your earnings to. For weekly or monthly payments your minimum earnings must be 20 EUR/USD Cryptocurrency currently we support Cryptocurrency payments only through the ERC20 network and using USDC currency, you... Read More
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ExoClick stands with Ukraine. Publishers! Can you help?
ExoClick is currently working on several different actions to support Ukraine. We are 100% against this war and supporting Ukraine and everyone living there under these terrible and ongoing conditions. We are showing support on social media and will continue to do so everyday. We have made a substantial donation to official humanitarian organizations including UNICEF Ukraine and UNHCR in order to get direct help to Ukrainian refugees. In addition... Read More
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ExoClick updates The Ultimate Guide to Dating for 2022
Giles Hirst — Head of Communication
February 10, 2022 — Advertiser tips, Business intelligence, Dating, Market research
Converting Dating offers with ExoClick’s traffic can lead to a great ROI for advertisers. To help our clients maximize their revenues, we have updated our Ultimate Guide to Dating with the latest network statistics. We have also highlighted some new ad formats that give advertisers even more opportunities to convert their Dating offers. In the downloadable PDF you will find: Detailed Business Intelligence statistics about our traffic sources including volumes... Read More
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ExoClick is supporting Safer Internet Day
ExoClick is supporting “Safer Internet Day” on Tuesday 8th February 2022 to help raise awareness of the current issues harming internet users today, particularly young people. A big part of our ethics and core values is to ensuring the internet is a safe and fun space for all users. ExoClick has invested heavily in a dedicated and passionate Compliance Team, as well as new tools, in-house technological solutions and donating to... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Company, Dating, In Page Push Notification, Multi-Format Ads, Native, Outstream, Platform features, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Publisher Case Study: Increased eCPMs with In Page Push Notifications
Giles Hirst — Head of Communication
December 2, 2021 — Case Study: Publisher, In Page Push Notification, Publisher tips
Publishers! Have you implemented our In Page Push Notifications ad format yet? Since launching the ad format in September, more and more publishers are creating In Page Push Notification ad zones. In this article we look at 2 Publisher sites who have implemented the format and how it increased their revenues and how In Page Push Notification eCPMs compared to standard banner eCPMs for their sites. But first, here’s a... Read More
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Members Area Publishers! In Content Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Members Area, Native, Publisher tips
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Content Native, where a Native ad that appears like a dating profile,... Read More
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ExoClick is a member of the Internet Watch Foundation
3 November 2021, Barcelona, Spain. ExoClick is now a member of the Internet Watch Foundation (IWF). The IWF is an independent not-for-profit organisation supported by the global internet industry and the European Commission. It works internationally to make the internet a safer place, by identifying and removing online child sexual abuse images and videos. Additionally the IWF offers the public a safe place to report suspected online child sexual abuse... Read More
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Advertisers! 6 Reasons you should be using Outstream video
Giles Hirst — Head of Communication
October 29, 2021 — Advertiser tips, Business intelligence, Outstream, Video
Outstream is one of the 3 video ad formats ExoClick offers. If you haven’t tried the format yet to convert your offers, here are 6 reasons you should try using Outstream video! #1 How the format is viewed by the end user: Think of Outstream video as a display ad that happens to be a video. The Outstream Video ad is shown to an end user during their user journey,... Read More