Author: Giles
-
ExoClick promotes Evangelos Zirdelis to Director of Sales & Ad Operations
Giles Hirst — Head of Communication
June 4, 2018 — Uncategorized
Barcelona, Spain June 4, 2018: ExoClick, the innovative ad company, today announced that it has promoted Evangelos Zirdelis to Director of Sales & Ad Operations. Evangelos’ previously held positions at the company include Head of Performance, Director of Business Intelligence and Network Director. Evangelos will work to further integrate the sales, marketing, business intelligence, client care and compliance departments in order to optimise the workflow and increase opportunities both for... Read More
-
Ad tech news show The Additive launches dedicated website
Giles Hirst — Head of Communication
May 24, 2018 — Uncategorized
Barcelona, Spain. May 24, 2018: ExoClick, the innovative ad company, today announced that it has launched a dedicated website for its ad tech video news show The Additive. The website, https://www.theadditive.tv features all of the programmes shows in chronological order, a dedicated interviews page where viewers can get business insights from industry experts. See expert interviews with affiliate guru Charles Ngo, dating experts Jenny Gonzalez and Simon Corbett talk, VR... Read More
-
GDPR & ExoClick
This blog post does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate. What is GDPR? GDPR takes effect on May 25, 2018, replacing the existing Data Protection Directive 95/46/EC in order to harmonise data privacy laws across Europe (including the U.K.), to protect and empower all EU citizens data... Read More
-
ExoClick asks clients to move to version 2 of its platform API
Giles Hirst — Head of Communication
May 3, 2018 — Uncategorized
Barcelona, Spain. May 3, 2018: ExoClick, the innovative ad company, today announced that it will discontinue version 1 of its platform API from 1 July 2018, and advises all clients using the API to switch over to version 2. Version 2, released in October 2017, allows clients to automate all of the platform features that are inside ExoClicks admin panel. Benjamin Fonzé, CEO and founder of ExoClick commented, “Version 2... Read More
-
Third party conversion tracking
One of the key successes to an online campaign is the accurate measurement of metrics and conversions, sometimes across multiple campaigns and offers. You need to identify and evaluate the consumers that are interacting with your brand or product. A conversion is a click/positive action made by the consumer you are targeting, but there are many different 'conversions' depending on your business model. Here are some examples: Filling out a... Read More
-
Anti adblock technology NeverBlock adds new features for publishers
Giles Hirst — Head of Communication
March 28, 2018 — Uncategorized
28 March 2018, Barcelona, Spain. ExoClick, the innovative ad company, has updated NeverBlock, its ad block circumventing solution. NeverBlock’s advanced technology bypasses ad blockers to recapture revenue for publishers. It works on all browsers (including Safari, Chrome, Internet Explorer, Mozilla, etc.) and on all platforms and devices (desktop, mobile, tablet and smart TV). Previously NeverBlock's technology supported banners and popunders, the new update now also supports the following additional ad... Read More
-
Top 5 HTML video players
Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More
-
ExoClick launches a set of brand new Google compliant ad formats
Giles Hirst — Head of Communication
March 2, 2018 — Uncategorized
Barcelona, Spain. March 2, 2018: ExoClick, the innovative ad company, today announced that it has launched several new Google compliant ad formats. Native advertising 12 months ago ExoClick launched its Native ad widget for display, now there are two additional formats available for this responsive ad format: Native Interstitial - Overlays the page with contextually relevant ads, it appears as a smooth transition from the side of the page and... Read More
-
8 ExoClick network stats from 2017
2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of... Read More
-
Dating Power
ExoClick, the innovative ad company, is proud to sponsor Global Dating Insights 2018 edition of The Power Book. The Power Book lists the influencers and movers and shakers that have shaped the online dating industry over the course of the year. This fourth edition features a host of niche brands and innovators alongside the big names, and pays special attention to those dating executives who have moved with the times... Read More