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According to Statista, online Dating revenues are projected to reach $3.17bn in 2025, with an annual growth rate (CAGR 2025-2029) of 2.14%. The projected market volume is $3.45bn by 2029, with the number of users expected to amount to 462.5m. Are you a Product Owner profiting from this auspicious market and managing user acquisition campaigns? Discover why become a Members Area Publisher as a Dating Product Owner, and tart enhancing... Read More

Are you a Publisher looking to monetize your website traffic? In this article, we will look at how to boost your website revenue with Video ads. We will also dive into all the available Video ad formats on ExoClick and our Publishing Account Managers’ best practices for Publishers using Video ad placements that larger volume traffic sites also use.  Why use Video ad formats? The ad spend in global Digital... Read More

Do you own a membership web-based Games product? Did you know you can monetize your subscribers with non-intrusive advertising? Then keep reading to find out how ExoClick can help you maximize your Members Area Games advertising revenues, whilst maintaining the best possible end-user experience. Membership Games and Communities When we talk about members-only Games websites, we are talking about Games that are behind a paywall. Usually, the member has paid... Read More

eCommerce is a highly productive vertical for online Advertisers, whether Product Owners or Affiliates. In fact, according to SellersCommerce, eCommerce sales will surpass $6.8 trillion in 2025. With over 28 million eCommerce stores globally, 52% of online shoppers look for products internationally, 34% of them shopping online at least once a week. Are you an Advertiser promoting your eCommerce product? Find out the 10 top performing GEOs for eCommerce; how... Read More

Retargeting is a great tool for Advertisers. It allows them to re-engage audiences who have already shown an interest in their product, but might have gotten lost within the funnel, and has the potential to bring higher CTRs and conversions. Read the next 2 Case Studies to find out how to achieve lower eCPAs and increase Conversions with Retargeting. What are Retargeting campaigns and how to lower eCPAs and increase... Read More

You can now allow your advertisers to use Video Thumbnails for their Native ad creatives. Using a Native Video Thumbnails 1x1 creates a seamless end-user experience on your Video Content website. This format allows you to showcase an ad zone that appears like one of the video content thumbnails on your webpage. Read on to learn the potential of Native Video Thumbnails on Video Content sites and some best practices... Read More

Creator Content Platforms such as OnlyFans or Patreon enable digital creators, influencers and models to offer exclusive access to their content (fashion tips, workout plans, lifestyle and travel videos, etc) through a monthly subscription. Through these sites, creators can directly engage with their audience through DMs, custom content, and live streams, building stronger relationships. In 2024, Creator Content Platform payouts amounted to ca. $3.23 billion in 2024, a +38.03% increase... Read More

ExoClick’s Ad Network strives to promote ad compliance and end user online safety. Our in-house dedicated Compliance team works hard to promote a safer internet environment and pleasant browsing experience. One of the ways in which ExoClick does so is by supporting Safer Internet Day 2025, which will happen on the 11th February 2025 this year. The aim of this initiative is to raise awareness about issues affecting internet users,... Read More

Telegram is a cloud-based, cross-platform, social media and instant messaging service. It has exploded in popularity, especially in the last two years with 950 million end users. It appears to be changing the game when it comes to online activities. This all-in-one app allows end users to send messages, photos, videos, and files of any type to their contacts for free. But most interestingly there is a large scope for... Read More

Valentine’s Day is around the corner! According to DriveResearch, consumer spending on Valentine’s Day 2024 reached $14.2 billion dollars across the world, and it is expected to keep growing in 2025. Dating platforms also experienced a huge increase in activity during 2024 Valentine’s, with Tinder reporting a 27% increase in likes and 29% in messages sent. If you are looking to monetize Dating traffic with Members Area, Valentine’s the perfect... Read More