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Home » About Us » Blog Page 2

Blog

  • Advertisers: What is working in LATAM right now?

    Giles

    Giles Hirst — Head of Communication

    August 4, 2020 — Ad formats, Advertisers, Business intelligence, Market research, Mobile, Pre-roll in-stream, Reports, Video

    ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

  • Make more revenues with less ad formats!

    Giles

    Giles Hirst — Head of Communication

    July 20, 2020 — Ad formats, Advertisers, Business intelligence, Platform features, Publishers

    Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More

  • A typical working day for Client Care Specialist Sofya Kirillova

    Giles

    Giles Hirst — Head of Communication

    July 13, 2020 — Careers, Client Care, Interviews

    ExoClick's Client Care team is available 24/7 to help Publishes and Advertisers with any platform questions, optimisation tips, billing enquiries, etc. Sofya Kirillova is a Client Care Specialist, so we interviewed her to find out more about her role. What is Client Care and why is it important? Nobody likes to be stuck with their questions because there is no real person to help them, and no one likes to... Read More

  • ExoClick Compliance Rules for 2020

    Bryan McDonald

    Bryan McDonald — Head of Compliance

    July 6, 2020 — Advertisers, Affiliates, Compliance

    We've been working hard this year to ensure users and publishers are protected from malvertising and ads that go against the user experience.  As such we have added more rules to our advertising guidelines!   Advertiser question: I want my campaign approved, how can I make sure it will be? Simple!  Just make sure they are in full compliance with our guidelines at all times. Here is a list of what... Read More

  • ExoClick’s Ultimate Guide to Video Advertising

    Giles

    Giles Hirst — Head of Communication

    July 1, 2020 — Ad formats, Advertisers, Affiliates, Pre-roll in-stream, Tips, Tutorial, Video

    Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns.   Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More

  • Affiliate Case Study: 40% ROI with localised dating offer using Video Slider

    Giles

    Giles Hirst — Head of Communication

    June 22, 2020 — Ad formats, Advertisers, Affiliates, Bidder, Case study, Dating, Video
    ExoClick Video Slider Dating case study

    Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More

  • 3 reasons why you should be targeting Manga users on mobile

    Ana Belen

    Ana Belen — Manga expert

    June 18, 2020 — Ad formats, Advertisers, Affiliates, Business intelligence, Manga & Anime, Mobile, Native, Tips, Video
    3 reasons why you should be targeting Manga users on mobile

    ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 -  Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More

  • 3 reasons why you should be using Video Advertising

    Giles

    Giles Hirst — Head of Communication

    June 10, 2020 — Ad formats, Advertisers, Devices, Newbies, Pre-roll in-stream, Video

    Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More

  • ExoClick’s Ultimate Optimization Guide for Publishers

    Giles

    Giles Hirst — Head of Communication

    June 8, 2020 — Ad blocking, Ad formats, Business intelligence, Google, Platform features, Publishers, Push Notifications, Tips, Video

    We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization!   1. Push... Read More

  • A typical working day for Business Development Manager Jorge Bravo

    Giles

    Giles Hirst — Head of Communication

    May 26, 2020 — Careers, Company, Dating, Interviews, Members traffic

    Have you ever wanted a career in Business Development? Jorge Bravo is a Business Development Manager here at ExoClick, focusing on dating traffic. We interviewed him to find out more about his role. What is Business Development and why is it so important? Business Development, or Biz Dev for short is normally considered an evolution of a sales role, but it is much more than just generating sales. Biz Dev... Read More

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