Blog

Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More

The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network?   1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More

All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More

All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More

The system is now able to detect when visitors are accessing content using VR devices or devices in VR mode, and can show stats of this activity in the Statistics tabs. What can this new feature do? As an Advertiser, you can now be aware of when visitors are accessing your ads using VR devices such as Oculus Quest, Samsung Gear VR and others, and target them when creating campaigns.... Read More

Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More

ExoClick has introduced a new category in the admin panel called Manga & Anime, in this blog post we will give you a market analysis of this globally popular entertainment genre and some tips on how publishers and advertisers can generate revenues from Manga & Anime.   Manga and Anime explained You might instantly think of Manga as THE definitive name for cartoons and animation content in Japan, however, did you... Read More

Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. This article is aimed at helping advertisers and affiliates to... Read More

Each quarter our Business Intelligence team examines our network data. For Q2 we focussed on The Bidder, Video Advertising and Email Clicks, here are the results.   The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. In Q2 this year we saw an increase in new users month on month: Bidder Rules But what criteria are users... Read More