Month: August 2016

  • Why an ExoClick Affiliate gets Suspended/Banned?

    When we meet advertisers and especially affiliates at the many tradeshows we attend, we get some great feedback about our products and services. It also gives us a chance to meet face to face so we can discuss how our advertisers can improve their ROI and give them tips on how to get the most out of the ExoClick platform. Still, the topic that comes up the most is about... Read More

  • 10 tips for the perfect landing page

    A landing page is the bridge between your ad and your offer. It is a simple web page that is designed to persuade people who have clicked on your ad that they should buy your product or sign up for your offer. Here we give you 10 tips to help you optimise your landing page for better conversions.  Landing pages don't need to be complicated, keep it simple. A basic... Read More

  • Are UK consumers finally realising that ads keep the internet free?

    According to BizReport, the latest quarterly report from the Internet Advertising Board UK and YouGov states that the number of UK adults using ad blockers did not change significantly between February 2016 (21.7%) and July 2016 (21.2%). Interestingly, it seems that the value exchange message is beginning to sink in with the British consumer as they realize that ads online fund free content and services, and that the alternative to... Read More

  • What do UK publishers think about mobile ad blockers?

    Back in May this year, AOL and research firm InsightsNow surveyed over 300 UK publishers to ask them what were the primary challenges they were seeing on mobile. With over half (55%) putting ad blockers as the biggest challenge, compared to quality of consumer experience (45%) and quality of content/creative (40%). However, mobile does provide publishers with several opportunities. The study also found that faster ad loads and engaging ad units... Read More

  • Facebook to use technology against ad blockers

    Facebook has announced that it intends to start forcing ads to appear to all users of its desktop website, even if they use ad-blocking software. The company said that they will do this by changing the way that advertising is loaded on the desktop version of the platform, making its ad units much more difficult for ad blockers to detect. According to the Interactive Advertising Bureau (IAB) 26% of U.S.... Read More

  • New insights into why consumers are installing ad blockers

    According to eMarketer installation of ad blockers on desktop is still increasing, up 48% to 45 million people in 2015, by the end of 2016 this will hit 63 million and rise to 77 million in 2017. But what exactly drives people to turn to ad blockers? Two new surveys have just been released that show some very interesting insights. Omnicom Media Group (OMG) surveyed a large sample group as... Read More