Year: 2015
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9 tips for mobile publisher sites
With nearly half of all activity occurring on mobile devices it is no longer enough to simply offer an optimized website anymore. Even though smartphone screen sizes seem to be getting increasingly larger each year, especially with the growth of the phablet segment, they are still small compared to the desktop experience. This means that you need to be focused on creation of content that is easy and quick to... Read More
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ExoClick Introduces Keyword and Flexible IP Ranges Targeting
Barcelona, Spain. September 18, 2015: ExoClick, the innovative ad network, today announced that it has introduced two new targeting features for advertisers in it's Admin Panel. This significant platform update includes Keyword and IP Ranges targeting, both of these options are now available in Admin Panel > Advertisers > New Campaign > Advanced Settings. ExoClick's new Keyword Targeting feature is designed to help advertisers reach relevant audiences with traffic-driving keywords... Read More
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ExoClick donates to the Syrian refugee crisis
Barcelona, Spain. September 15, 2015: ExoClick, the innovative ad network, has made a substantial donation to Save the Children's 'Syrian Children's Relief Fund' to aid the plight of the refugee crisis. Benjamin Fonze, CEO and founder of ExoClick commented, “The war in Syria and the images the world has seen of the refugee crisis has touched everyone's hearts so deeply. As a company we hope that in some way our... Read More
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ExoClick to Attend Digital Marketing Conference Dmexco
Barcelona, Spain. September 2, 2015: ExoClick, the innovative ad network, today announced that the company will be attending the digital marketing conference Dmexco, to be held in Cologne from 16 – 17 September 2015. Dmexco is Europe’s leading digital marketing event targeting professionals from mainstream sectors including creative agencies, media buyers, consumer goods/electronics, FMCGs, tourism and the automotive industries. The event features over 800 exhibitors, 450+ top speakers, 90+ seminars... Read More
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ExoClick named as a National Spanish Champion in the European Business Awards 2015/16
Barcelona, Spain. September 1, 2015: ExoClick, the innovative ad network, today announced that it has been named as a National Champion for Spain in The European Business Awards, a prestigious annual competition supported by businesses leaders, academics, media and political representatives from across Europe. Now in their 9th year, The European Business Awards selected 678 companies from over 32,000 entries from businesses in 33 European countries to be named today... Read More
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ExoClick advises advertisers to stop using Flash ads and embrace HTML5
Barcelona, Spain. September 1, 2015: ExoClick, the innovative ad network, is advising advertisers to abandon Flash ads in the wake of Google's announcement that as of 1 September 2015, it will pause all Flash ads by default in Chrome. Chrome is the second most popular browser for desktop and laptop computers, with around a 28% market share, so it carries a large amount of leverage that can significantly affect advertisers... Read More
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ExoClick announces supersized sponsorship of The European Summit, Prague
Barcelona, Spain. 18 August 2014: ExoClick, the innovative ad network, is pleased to announce that the company is a supersized sponsor of The European Summit to be held in Prague, 22-25 September 2015. The European Summit is one of the main autumn shows for the online entertainment industry, connecting over a thousand digital entertainment professionals to this 3 day networking event. As part of the sponsorship package ExoClick will be... Read More
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4 Windows Edge browser enhancements
Goodbye Internet Explorer. Hello Edge. Edge is the default browser for Windows 10 and it won't run on older versions of Windows. As PC users continue to install the free OS update to replace Windows 7 & 8, here are four ways in which Edge promises to be superior to the browser it replaces: Internet Explorer. 1. Faster, richer browsing According to Microsoft, Edge is twice as fast as its... Read More
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Alternative ad formats to mobile redirects
Now that the number of mobile users has out paced desktop users and Google has forced the world to mobilize with Mobilegeddon, all publishers are aware that sites have to be responsive and mobile friendly or they will be penalized in the Google search rankings. But are publishers and advertisers aware of how Google's algorithm affects the ad format: mobile redirects? Mobile redirects send traffic to an advertisement page instead... Read More
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Ofcom’s latest report examines the UK smartphone market…
UK Smartphones are the most popular device for getting online for the first time in the UK, according to industry monitor Ofcom. Ofcom's 2015 Communications Data Report found that 34% of adults use their smartphone within five minutes of waking up, with this figure rising to 49% of young adults in the 18-24 year old age group. Two-thirds of UK adults now have a smartphone, a significant rise from 39%... Read More
