Year: 2015
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12 ways ExoClick innovated in 2015
Giles Hirst — Head of Communication
December 30, 2015 — Caractéristiquess de la plateforme, Non classifié(e)
Here at ExoClick we always listen to client feedback and we develop tools and platform tweaks to meet their needs, so we introduced several great platform innovations in 2015, travelled around the world attending the industry's best shows, raised money for some worthwhile charities and we celebrated our 9th birthday on the 1 December! Always on target We really beefed up our targeting features. Our flexible frequency capping (x impressions... Read More
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The digital economy is getting APIer every day
Benjamin Fonzé the founder and CEO of ExoClick, explains the automative and revenue benefits of API integration within the digital economy. What is an API? In the data filled age that we live in today more and more digital businesses are opening up their platforms with APIs (Application Programming Interfaces) so that clients and third party developers can create new software based products and applications based around those platforms. Essentially... Read More
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10 new features inside Android 6.0 Marshmallow
Google is now rolling the latest version of its mobile operating system Android 6.0 Marshmallow (Android M). The rollout hits Nexus devices first, for other handsets, it depends on the manufacturer. To help give developers an overview of the new OS we've picked out 10 new feature updates to examine in a little more detail: 1. Web experience Chrome Custom Tabs is a new feature that gives developers a way... Read More
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9 tips for mobile publisher sites
With nearly half of all activity occurring on mobile devices it is no longer enough to simply offer an optimized website anymore. Even though smartphone screen sizes seem to be getting increasingly larger each year, especially with the growth of the phablet segment, they are still small compared to the desktop experience. This means that you need to be focused on creation of content that is easy and quick to... Read More
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4 Windows Edge browser enhancements
Goodbye Internet Explorer. Hello Edge. Edge is the default browser for Windows 10 and it won't run on older versions of Windows. As PC users continue to install the free OS update to replace Windows 7 & 8, here are four ways in which Edge promises to be superior to the browser it replaces: Internet Explorer. 1. Faster, richer browsing According to Microsoft, Edge is twice as fast as its... Read More
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Alternative ad formats to mobile redirects
Now that the number of mobile users has out paced desktop users and Google has forced the world to mobilize with Mobilegeddon, all publishers are aware that sites have to be responsive and mobile friendly or they will be penalized in the Google search rankings. But are publishers and advertisers aware of how Google's algorithm affects the ad format: mobile redirects? Mobile redirects send traffic to an advertisement page instead... Read More
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Ofcom’s latest report examines the UK smartphone market…
UK Smartphones are the most popular device for getting online for the first time in the UK, according to industry monitor Ofcom. Ofcom's 2015 Communications Data Report found that 34% of adults use their smartphone within five minutes of waking up, with this figure rising to 49% of young adults in the 18-24 year old age group. Two-thirds of UK adults now have a smartphone, a significant rise from 39%... Read More
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The wonderful world of mobile advertising for beginners
Perhaps the three most important drivers for mobile domination have happened this year. The first was Google's mobile friendly update back in April. Brands with websites not optimised for mobile have suffered a 10 per cent dip in traffic according to the Adobe Digital Index which examined the change since Google introduced its new methodology. Secondly, the growth of mobile digital advertising, mobile is the fastest growing sector. Advertisers are... Read More
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5 mobile facts that advertisers can’t ignore
Digital advertising continues to rise exponentially and the biggest ad dollar driver is mobile. Here are 5 facts and trends gathered from consumer data that every mobile advertiser should know. Click on the links to go to the data/surveys. 1. Bigger than they thought Back in 2011 ComScore predicted that US mobile ad spend in 2014 would be $2.5 billion, they were wrong! eMarketeer showed that mobile ad spend in... Read More
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10 carrier billing tips and facts
ExoClick recently updated its mobile carrier targeting feature on its platform so that advertisers can target hundreds of carriers with the possibility of using carrier billing. To demonstrate just how important this new feature can be for your mobile traffic conversions we have put together 10 useful carrier billing tip and facts to help you make the right mobile carrier targeting decisions on the platform. FACT 1 - Just 1 click,... Read More