ExoClick supports Safer Internet Day

Ad Networks support Safer Internet Day

ExoClick is an Ad Network that works hard to promote transparency and safety on the internet. One of the ways in which this is done is ExoClick supports “Safer Internet Day“. Safer Internet Day is on Tuesday, the 6th February 2024 this year. The aim is to raise awareness about the current issues affecting internet users, especially young people.

ExoClick is an Ad Network promoting ad compliance and end user protection, dedicated to sustaining and improving internet safety globally. We have a dedicated and passionate Compliance Team. One of their main missions is to curate a safer and more pleasant browsing experience for end users, as well as in-house tech solutions and strategies to improve the overall browsing experience. One of our latest initiatives to promote online transparency and safety, in 2023 was becoming a member of the WeProtect Global Alliance. We also continue to donate and work with non profit organizations such as the Internet Watch Foundation (IWF).

The aim of this article is to highlight how Ad Networks should support Safer Internet Day and raise awareness for the importance of educating and safeguarding end users on the internet. We will answer the questions “what is safer internet day” and show how ExoClick is one of the best Ad Networks that support a safe online experience.

What is Safer Internet Day 2024?

Safer Internet Day is celebrated globally every year to promote the safe and positive use of digital technology for children and young people. Safer Internet Day 2024 aims to inspire an international conversation about using technology responsibly, respectfully, critically and creatively. It will be celebrated with the theme “Together for a better internet”. Coordinated by the UK Safer Internet Centre, it is celebrated in over a hundred countries coordinated by the joint Insafe/INHOPE network. The initiative is supported by the European Commission, and national Safer Internet Centres across Europe. A way to incorporate safer internet use is to use an Ad Network with verified traffic sources. ExoClick supports Safer Internet Day by trying to educate and build awareness for the importance of safe online activity.

ExoClick: The Ad network for ad compliance and end user protection

ExoClick’s Compliance Team works 24/7 to review all advertising marketing materials as well as Publisher websites to ensure all ads meet our strict rules and guidelines ensuring ad compliance and end user protection. As well as having an Ad Network with verified traffic sources, ExoClick uses automated tools including ad security and ad quality solution AdSecure, used to scan ad creatives and all parts of the ad supply chain in order to detect any possibilities of malvertising or suspicious activity.

The Compliance Team carries out very important work to protect our Publishers and our Advertisers on the platform including: checks on ad campaigns before they go on live, regular checks while campaigns are running to ensure no malicious or non-compliant changes are made. Authentication of Publishing sites is also checked before going on our network to ensure quality and compliance for our high quality traffic sources.

This all makes ExoClick a great Ad Network for ad compliance and end user protection. This can be seen in the work of the Compliance Team who detected and instantly blocked 602 malvertising attempts during 2023. This represented a 7.2% decline in malvertising attempts compared to the previous year (2022), showing that our processes are getting more effective in preventing all forms of malicious advertising.

Ad Networks that support Safer Internet Day: ExoClick’s Internet Watch Foundation (IWF) membership

ExoClick is a member of the IWF since November 2021. IWF is an independent not-for-profit organization supported by the global internet industry and the European Commission. The IWF works internationally to make the internet a safer place, by identifying and removing online child sexual abuse images and videos.

ExoClick’s membership involves help with funding the IWF as well as collaborating by using their URL list and their keywords list, which provides cryptic terms associated with child sexual abuse material. Additionally, ExoClick’s Compliance team will share any detections of URLs that feature child sexual abuse content for the IWF to review and alert relevant authorities.

ExoClick reported 19 cases of websites that featured child exploitation content in 2023 alone. Overall ExoClick has reported 35 cases with child exploitation content and in each instance either the content, or the entire website was taken offline through the IWF’s work. We are determined to play our part in stamping out such content circulating globally and protecting internet users and children from online harms and exploitation, by ensuring measures are taken to clean up the internet through working with such organizations.

ExoClick has become a member of WeProtect Global Alliance

In 2023 ExoClick became a member of the WeProtect Global Alliance. This is the latest way in which ExoClick has continued to support a safe online experience for all. The WeProtect Global Alliance is an international initiative that aims to end the sexual exploitation of children online. It brings together governments, technology companies, civil society organizations, and law enforcement agencies to collaborate and take action against this issue. The alliance focuses on deterrence, legislation, technology, and victim support. It strengthens law enforcement, advocates and collaborates with technology companies to provide support to victims of abuse.

Conclusion: Why is Safer Internet Day important?

At the beginning of this article you were probably wondering what is Safer Internet Day? And why is it important? ExoClick supports Safer Internet Day as it encourages a global conversation about using technology in a positive and constructive manner. With the increasing use of the internet, it is crucial to educate individuals about potential risks such as cyberbullying, online scams, privacy breaches, and inappropriate content.

ExoClick is an Ad Network that prioritizes these ethics and ensures a safe online experience. If you are looking for an Ad network with verified traffic source, Ad compliance, and end user protection, we recommend trying ExoClick. By working together, we can reduce antisocial behavior online and create a safer digital environment for everyone.

We hope that you join us in marking Safer Internet Day 2024, by supporting the fight against online harm to our young people, which is of ever increasing concern and importance. For more information check out Safer Internet Day or use the hashtags #SaferInternetDay and #SID2024 to show your support online.

Alice Naughton