Case Study: Advertiser
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3 Case Studies: Converting iGaming offers with ExoClick
Do you want to see how iGaming offers perform with ExoClick, the largest entertainment network? Check out each iGaming Campaign Case Study: iGaming Campaign Case Study #1: Testing lower priced RON traffic generated 53 conversions GEO: Bulgaria Device: Mobile Ad format: In-Stream Video Campaign Strategy Many advertisers only target premium traffic sources, which are more competitive to bid for and more expensive than RON (run of network) traffic. This Advertiser... Read More
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iGaming Advertiser Case Study: 12k conversions with Mobile Fullpage Interstitial ads
Alice Naughton —
July 15, 2025 — Advertiser tips, Case Study: Advertiser, Casino, Fullpage Interstitial
Since 2023, Brazil has been the driving force behind South America's gross gaming revenue growth, accounting for around 40% of the region’s total. By 2028, Brazil’s GGR is expected to hit $3.63 billion, making up nearly 45.1% of the projected $8.04 billion total in South America, further cementing its influence in the South American iGaming landscape. Popunders are a dominant ad format among iGaming Advertisers, but if you are looking... Read More
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Advertising Case Study: How to successfully convert VOD offers with Keyword Targeting
ExoClick’s Keyword Targeting feature allows VOD Advertisers to target ad zones that align with their campaign’s vertical through keyword associations, ensuring that their ads are displayed on websites/webpages that feature relevant content. To show you this tool’s effectiveness, here is an Advertiser Case Study on how to convert VOD offers with Keyword Targeting. Our client’s strategy was to use: Branding Keywords and Category-Related Product Keywords to reach his CPA goal... Read More
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Advertiser Case Study: Native Video Thumbs versus static images. Which performed the best?
Native Video Thumbs are one of ExoClick’s latest innovations. This new video creative for the Native ad format helps Advertisers create more engaging dynamic creatives which still blend with the website’s look & feel, leading to higher CTRs, thus increasing conversions and reducing the overall campaign costs. To test out the benefits of Native ads with video, we will explore Native video versus static thumbnails: are Video Native ads more... Read More
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Case Study: Lower eCPAs and increase conversions with Retargeting
Anna Quiroga — Marketing Content Creator
March 4, 2025 — Advertiser tips, Case Study: Advertiser, Retargeting
Retargeting is a great tool for Advertisers. It allows them to re-engage audiences who have already shown an interest in their product, but might have gotten lost within the funnel, and has the potential to bring higher CTRs and conversions. Read the next 2 Case Studies to find out how to achieve lower eCPAs and increase Conversions with Retargeting. What are Retargeting campaigns and how to lower eCPAs and increase... Read More
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Advertiser Case Study: Increase your Games offer’s ROI with Native Advertising in Brazil
Anna Quiroga — Marketing Content Creator
December 7, 2023 — Advertiser tips, Case Study: Advertiser, Games, LATAM traffic, Native
Have you tested out ExoClick’s Native ad format yet? Read this Case Study to learn how to increase your Games offer’s ROI with Native Advertising in Brazil! Also, we will tell you how to optimize your advertising campaign in Brazil with Smart Bid. Native is a flexible ad format that matches the look and feel of the website content it is surrounded with, attracting the end user’s eyeballs with editorial... Read More
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Advertiser Case Study: Smart Bid is an effective strategy to turn losing campaigns into winners
Giles Hirst — Head of Communication
April 17, 2023 — Advertiser tips, Case Study: Advertiser, Dating, Native, Smart Bid
Before reading this Smart Bid advertiser campaign case study, if you are not familiar with the Smart Bid automated bidding feature for advertisers, we recommend that you first read this article to help you better understand the pricing model feature. Then in this Smart Bid advertiser campaign case study, we will demonstrate how an advertising campaign evolved over time using the Smart Bid feature to deliver the results desired by... Read More
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Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature
Giles Hirst — Head of Communication
September 22, 2022 — Advertiser tips, Case Study: Advertiser, Games, Outstream, Platform features, Video
According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More
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How to maximize ROI with ExoClick’s Bidder and Conversion Tracking
Anna Quiroga — Marketing Content Creator
September 5, 2022 — Advertiser tips, Automation tools, Bidder, Case Study: Advertiser, Conversion tracking, Platform features, Tutorial
Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More
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Case Study: In-Page Push Notifications VoD offer 35.15% ROI
Oscar Amores — Senior Media Buyer
February 23, 2022 — Case Study: Advertiser, In Page Push Notification, Mobile, Tutorial, VoD
Campaign period: 10/10/2021 - 31/12/2021 (71 days) Offer type: VoD Ad Network: ExoClick Ad format: In-Page Push Notifications GEO: United States Devices: Mobile, iOS Introduction I wanted to promote a Video-on-Demand offer. It was based on the end user taking out a monthly/yearly subscription. The Payout was $45 for a sign up to a subscription. Although video ads are a great way to convert a video offer, I wanted to... Read More