Boost your Dating campaigns with Members Area Strategies from our expert Account Managers!
Nowadays, connection is more important than ever, especially with the loneliness epidemic sweeping across the globe. People need connection, which is why Members Area dating platforms are becoming increasingly popular. In this article, we will explore Members Area strategies that are fantastic for converting offers and share expert ExoClick Account Manager tips to will help you create high-performing campaigns. Read on to learn more.
Why use Members Area traffic for Dating offers?
- High-Value Traffic: Members Area users exhibit higher purchasing power. They are regarded as valuable due to their verified status and spending behavior. With limited distractions, including fewer ads, users can focus more on your offerings. Typically, these users engage post-conversion, having already taken actions such as signing up.
- User Verification: All users have registered on dating websites. Email addresses are verified. Each user has created a dating profile that includes: gender, age, preferences, location, lifestyle, and interests, making it easier for Advertisers to target the right demographic.
- User Activity: Members belong to large, active communities. Sites receive frequent visits, often daily, with high engagement through user-to-user interactions. This enhances your chances of conversion as the user becomes aware of the company, progressing down the conversion funnel each time they see the ad.
How to Target Members Area on ExoClick: Step-by-step in the ExoClick Dashboard
Here are the steps to targeting Members Area traffic within the ExoClick Dashboard
1. Log in to your ExoClick advertiser account: https://admin.exoclick.com
2. Select “Campaigns” > “New Campaign”
3. Choose the ad formats you would like to target in the “Ad Format” section. Based on success within the Members Area, our experts recommend using the following formats:
- Banner ads: This classic format is available in many sizes and is a nonintrusive way to build your brand awareness. ExoClick gives you the option to include static or video elements in your creative so you can make your ad even more eye-catching.
- Native Ad Format: This is great for a higher CTR as it blends seamlessly into the Publisher’s site. Additionally, you can now upload your creative images in a wider range of aspect ratios.
- Direct Link: This is an exclusive format for the Members area and allows Advertisers to add their landing page into the menu of the website or other places, depending on the specific site.
4. Scroll to “Site & Zone Targeting” in step 5 – Target Traffic Type “Members Area”. This ensures your ads show only inside logged-in sections of partner sites.
Please note: Not all available zones may be listed in the “Members Area” category. If you’re searching for a specific site and can’t find it, try using ExoClick’s Marketplace or the site list filters to narrow down your options. If you have any questions, don’t hesitate to reach out to your Account Manager or the Customer Success team. They can provide you with a list of the best Members Area zones for your offer and target audience.
Members Area Strategies from ExoClick’s expert Account Managers!
Now that we have learned how to find traffic for Members Area, let’s discuss the best strategy for dating offers. To achieve optimal results, it is important to run a test campaign for 5 to 7 days with a smaller budget. This approach will help you understand your audience better and make necessary adjustments to your campaign without exhausting your entire budget.
1. Campaign Setup for your test campaign
Ad Format: Banners, Native, Direct link
Device: Split test Mobile & Desktop
GEOs: Start with Tier 1 or specific GEOs you would like to target
Pricing Model: Start with Smart CPM for your Banner or Native campaigns, or Smart CPC for Direct link campaigns. Smart CPM is ideal for advertisers aiming to reach a large audience, similar to traditional CPM. However, unlike regular CPM, Smart CPM enhances your competitiveness. When used effectively, Smart CPM can save you time while providing optimal visibility at the most affordable price.
Daily Budget: Start small, for your test campaign, an investment of $20–$50 per campaign will allow you to test and find the best targeting options for your campaign before scaling up!
2. Frequency Capping
Utilize ExoClick’s frequency capping tool to limit the frequency of your ad to either once every 24 hours or twice every 24 hours. This strategy helps prevent your audience from becoming desensitized to your advertising efforts. As most users of the Members Area website visit multiple times a day, setting this cap ensures they only see your ad once or twice daily. This approach enhances the user experience and increases your chances of conversion. Keeping the frequency low also boosts click-through rates (CTR) and helps avoid banner blindness.
3. Creative Strategy
Let’s discuss one of the most crucial elements for your campaigns: creatives. The Members Area enables you to create Native ads that show up in end users’ chat notifications or dating messages. For this ad type, you will need an image and accompanying text. This presents a valuable opportunity to share your offering directly with your audience.
For Native ads, you can also incorporate emojis to catch the end users’ attention and to save on word count. You can also use Dynamic Tokens to personalize the message for your audience. For instance, you can use a [Device] token that changes based on whether the user is on an iPhone or an Android device. You might say, “Everyone on [Device] is using this dating site!”
Here are some other text examples you could use to hook your audience:
“Meet SINGLES in [City Name] now! ❤️”
“Check out who wants a date in [User Location] tonight?📍”
Test a minimum 3–5 variations per ad group. This will help you understand your audience and, based on the performance, you can later refine the texts or creatives for the best results.
Tip! Use the Variation Optimization Algorithm
Control the traffic sent to your variant ad creatives! In the top right corner of the variations list, there is a drop-down menu for the Distribution Algorithm. You can choose from the followingfour different settings:
- Even: This option ensures that variations with the same CPM receive traffic distributed evenly among them.
- Fixed: Traffic will be allocated to different variations based on a fixed share value that you assign to each one.
- Automatic CTR (Default): Traffic distribution will depend on the click-through rate (CTR) of each variation.
- Automatic on Conversion Rate: Traffic will be distributed according to the conversion rate for the selected goal.
Landing Page Tips
Use a prelander to engage users. You can also conduct a split test between direct linking to the offer and prelander to the offer page. If you want to learn more about the audience, use the Landing Page Optimization algorithm. This will help you understand which of your landing pages are best for converting your audience. Ensure language and geographical targeting match perfectly with the location you are targeting. Optimize for fast loading (under 2 seconds is optimal) and use optimized mobile landing pages for the best results.
5. Members Area Strategies: Tips for Tracking & Optimization
Conversion tracking is an essential part of advertising. By doing conversion tracking, you will be able to see how many sales, leads, or installs you are getting from these campaigns and get an accurate picture of the profitability from ExoClick’s traffic. Check out our Conversion tracking documentation to learn how to effectively implement it.
Tip! Use macros like {zoneid}, {campaign_id}, and {country} in your tracking URLs.
Optimization Phases:
- Day 1–2: Gather data, monitor CTR, CR, and zone performance.
- Day 3–5: Block low CTR zones and high spenders with no conversions.
- Day 6+: Duplicate and scale winning zones or campaigns.
6. Members Area Strategies: The Retargeting Strategy
Now it is time to make the most of the traffic that has not yet converted by conducting a Retargeting campaign! The first thing you should do is set up a custom audience:
This can be Visitors who clicked the ad but didn’t convert, or visitors who spent some time on the landing page but did not convert.
#1 Create a New Conversion Goal
You can choose to retarget users who have:
– Visited your landing page
– Completed the registration process but haven’t yet made a purchase
– Confirmed or verified their email
– Paid, but have not taken any further action
Important: To use retargeting, you must enable pixel tracking since it relies on cookies. Run your main campaign with pixel tracking enabled for at least three days before activating retargeting. This allows the system to identify users to retarget.
#2 Add Your Pixel Code to Your Landing Page
For pixel tracking, ExoClick provides you with a unique Pixel JS Code. Make sure to add this code to your landing page or website.
#3 Build Your Retargeting Audience
Wait for the audience from your main campaign to build up before retargeting. This may take some time, so be patient until you have a substantial number of users.
#4 Create Your Retargeting Campaign
You can now create a campaign using Positive Retargeting based on your selected goal. This means you’ll target users who have visited a specific retargeted page. You can find your retargeting settings within your Admin Panel while creating your new campaign. Once you reach the Targeting page, which is the third stage of your campaign creation, you can set up your retargeting options
7. Scaling Tips from ExoClick’s expert Account Managers
- Clone your successful campaigns and retarget the additional GEOs you are interested in for these campaigns.
- Use auto bidding optimization tools like the Bidder and Smart Bid.
- Pause zones that no longer get conversion intent.
- Increase the bid for zones with high ROI.
8. Recap Checklist
You can now create a viable campaign with these Members Area Strategies from ExoClick’s expert Account Managers! Before you launch your campaign, check out the recap checklist below to ensure all aspects of your campaign is optimized:
✅ Launch campaigns targeting Members Area traffic sources
✅ Use realistic creatives
✅ Apply proper frequency capping
✅ Track by zone, device, and GEO
✅ Retarget non-converters
✅ Optimize daily, scale gradually
If you have any questions about the Members Area or your Members Area strategies, contact our Customer Success team or your Account Manager. If you are not yet using ExoClick and you would like to take advantage of traffic sources and massive volumes, sign up today!
