Author: Anna Quiroga
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Advertiser Case Study: Native Video Thumbs versus static images. Which performed the best?
Native Video Thumbs are one of ExoClick’s latest innovations. This new video creative for the Native ad format helps Advertisers create more engaging dynamic creatives which still blend with the website’s look & feel, leading to higher CTRs, thus increasing conversions and reducing the overall campaign costs. To test out the benefits of Native ads with video, we will explore Native video versus static thumbnails: are Video Native ads more... Read More
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Advertisers: How to effectively promote AI Dating offers
AI is becoming more important in everyone's lives, especially the use of personified chatbots. One of the largest consumer growth areas are AI Dating platforms which have gained significant popularity among end users worldwide. In 2023, the global AI dating market was valued at $2.8 billion, and is expected to reach a milestone of $9.5 billion by 2028. Are you a Product Owner wanting to promote your AI Dating offers... Read More
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Why become a Members Area Publisher as a Dating Product Owner?
According to Statista, online Dating revenues are projected to reach $3.17bn in 2025, with an annual growth rate (CAGR 2025-2029) of 2.14%. The projected market volume is $3.45bn by 2029, with the number of users expected to amount to 462.5m. Are you a Product Owner profiting from this auspicious market and managing user acquisition campaigns? Discover why become a Members Area Publisher as a Dating Product Owner, and tart enhancing... Read More
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eCommerce campaign tips and best practices for Advertisers
eCommerce is a highly productive vertical for online Advertisers, whether Product Owners or Affiliates. In fact, according to SellersCommerce, eCommerce sales will surpass $6.8 trillion in 2025. With over 28 million eCommerce stores globally, 52% of online shoppers look for products internationally, 34% of them shopping online at least once a week. Are you an Advertiser promoting your eCommerce product? Find out the 10 top performing GEOs for eCommerce; how... Read More
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Case Study: Lower eCPAs and increase conversions with Retargeting
Anna Quiroga — Marketing Content Creator
March 4, 2025 — Advertiser tips, Case Study: Advertiser, Retargeting
Retargeting is a great tool for Advertisers. It allows them to re-engage audiences who have already shown an interest in their product, but might have gotten lost within the funnel, and has the potential to bring higher CTRs and conversions. Read the next 2 Case Studies to find out how to achieve lower eCPAs and increase Conversions with Retargeting. What are Retargeting campaigns and how to lower eCPAs and increase... Read More
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How to promote digital Content Creator profiles with ExoClick
Anna Quiroga — Marketing Content Creator
February 20, 2025 — Ad formats, Advertiser tips, Creator Content Platforms
Creator Content Platforms such as OnlyFans or Patreon enable digital creators, influencers and models to offer exclusive access to their content (fashion tips, workout plans, lifestyle and travel videos, etc) through a monthly subscription. Through these sites, creators can directly engage with their audience through DMs, custom content, and live streams, building stronger relationships. In 2024, Creator Content Platform payouts amounted to ca. $3.23 billion in 2024, a +38.03% increase... Read More
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Join us in supporting Safer Internet day 2025
ExoClick’s Ad Network strives to promote ad compliance and end user online safety. Our in-house dedicated Compliance team works hard to promote a safer internet environment and pleasant browsing experience. One of the ways in which ExoClick does so is by supporting Safer Internet Day 2025, which will happen on the 11th February 2025 this year. The aim of this initiative is to raise awareness about issues affecting internet users,... Read More
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Valentine’s insights: Monetize Dating traffic with Members Area
Valentine’s Day is around the corner! According to DriveResearch, consumer spending on Valentine’s Day 2024 reached $14.2 billion dollars across the world, and it is expected to keep growing in 2025. Dating platforms also experienced a huge increase in activity during 2024 Valentine’s, with Tinder reporting a 27% increase in likes and 29% in messages sent. If you are looking to monetize Dating traffic with Members Area, Valentine’s the perfect... Read More
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Ad Tech Website Publishing trends for 2025
2024 has been a year full of innovative advances, privacy concerns and legislation changes in the Ad Tech industry. As the year comes to a close, it is time to analyse these yearly trends in order to understand what 2025 might look like for digital advertising professionals. Read on to find out the top 6 Ad Tech Website Publishing trends for 2025. AI automation Ad Tech Website Publishing trends for... Read More
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Master ExoClick’s platform by joining the ExoClick Academy!
ExoClick has launched the ExoClick Academy, a free online learning platform for Publishers and Advertisers with all levels of knowledge designed to help you reach your advertising goals, allowing you to learn advertising skills online at your own pace! Retraining in order to change industries or pursue higher wages has become a normal part of the average person’s working life. So much so that, according to Apollo Technical, approximately half... Read More