Author: Alice Naughton
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What are the best ad formats to promote VoD offers in the US?
Video on Demand or VoD is a growing vertical with a lot of revenue potential, especially in the US. It is expected to reach a revenue of $80.3 billion in the US by the end of 2024 and increase its market value to $102.8 billion by 2027. In this article, we will help you make the most of this high performing vertical to increase your advertising revenues, drawing from our... Read More
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New feature! Track your video campaign metrics with ExoClick’s Third-party tracking URLs
Introducing ExoClick’s Third-party tracking URLs. This is an event tracking software for a fast, effective, and cost-efficient Video tracking alternative to creating VAST Video Tags. In this article, we will cover all you need to know about this new feature including the Tracking Events available, the benefits of using Third-party tracking URLs, and when it is more appropriate to use VAST Tags for Video tracking. Read on to see how... Read More
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A day in the life in Data Analytics and Data Science
In this article, we will explore a day in the life of a Data Analyst with Bella Lanczki and a day in the life of a Data Scientist with Miguel Silva. We will learn, what is the difference between Data Analytics and Data Science, how Data Scientists spend their time at work, What are the daily tasks of a Data Analytics professional, and explore Data Science and Data Analytics career... Read More
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Case Study: How to convert Dating offers with Video ads
Dating is a highly popular vertical, because connection is a fundamental part of our lives. The online Dating market caters to all, from casual Dating to something more serious; there is a niche for every interest. In this article, the Advertiser will talk us through his approach to convert Dating offers with Video ads in the UK market. From the campaign creatives, tools used, optimization and finally the results of... Read More
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How to maximize your Members Area ad revenues with ExoClick
Alice Naughton —
February 12, 2024 — Members Area, Native, Platform features, Publisher tips, Responsive Display Ads, RTB
Are you a Members Area site Publisher looking to maximize your ad revenues? Then look no further! By joining ExoClick, you will gain access to a global network of verified Advertisers as well as exclusive Members Area zones, giving greater opportunities to maximize your website’s ad revenue. You will also gain full control of your ad space, the ability to optimize your zones with our wide range of features including... Read More
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ExoClick supports Safer Internet Day
ExoClick is an Ad Network that works hard to promote transparency and safety on the internet. One of the ways in which this is done is ExoClick supports “Safer Internet Day". Safer Internet Day is on Tuesday, the 6th February 2024 this year. The aim is to raise awareness about the current issues affecting internet users, especially young people. ExoClick is an Ad Network promoting ad compliance and end user... Read More
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Top traffic sources and verticals for Chinese New Year
Alice Naughton —
January 30, 2024 — Advertiser tips, Business intelligence, Casino, Chinese traffic, Games, Live Streaming, VoD
The upcoming 2024 Chinese New Year festival will begin on February 10th and end on February 24th. With a staggering population of 899 million people, China is currently one of the largest consumer economies worldwide. And one of China's main yearly events is Chinese New Year, a highly popular online shopping event, presenting a valuable opportunity for online vendors to increase their revenues and enhance brand recognition. 2024 is also... Read More
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Why is ExoClick the best ad network to convert my Dating offers?
Alice Naughton —
January 18, 2024 — Advertiser tips, Dating, Direct Links, email clicks, Fullpage Interstitial, In-Stream, Members Area, Menu tabs, Multi-Format Ads, Native, Outstream, Push Notifications, Responsive Display Ads, Slider, Video
Dating is a highly profitable industry as connection is a fundamental part of our lives. The online Dating market caters to all sorts of preferences, with Dating sites for every interest, ranging from traditional platforms like eHarmony and Match.com to niche-focused sites such as Christian Mingle, or Country Match. It is a huge market used by billions of people! In fact, according to Statista, by 2028, the projected number of... Read More