Author: Alice Naughton
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Self-Service, Programmatic or Managed Services: Which is best for your iGaming goals?
Here at ExoClick, we are seasoned experts in the iGaming sector. We partner with the industry’s leading brands to drive high-converting results for their most ambitious offers. If you are an iGaming Product Owner or Advertiser, we offer three streamlined ways to scale your performance: through our intuitive Self-Service platform, Programmatically via OpenRTB, or through our Managed Services. Let’s explore these options so you can choose the best fit for... Read More
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2026 FIFA World Cup: iGaming Campaign Strategy Insights!
FIFA's annual reports project total revenue to reach $10.9 billion by 2026. This marks a 56% increase compared to the $7 billion generated during the 2022 World Cup in Qatar. The 2026 tournament will take place from June 11 to July 19, 2026, and feature an expanded format with 16 additional teams, making it the largest World Cup in history. There will be 104 matches held in 16 cities across... Read More
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2026 Lunar New Year: Campaign tips for increased conversion
TL;DR The 2026 Chinese Lunar New Year is from February 17 to March 3, 2026 2026 is the Year of the Fire Horse, a rare event occurring every 60 years; Advertisers should use visuals featuring horses, fire, and the color red. Boost conversions by understanding the cultural values in China: Understanding significant symbolism and what’s taboo and acceptable to add to your campaign creatives. Check out our campaign tips to... Read More
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Introducing ExoClick Academy’s Publisher Advanced Course!
Ready to take your platform’s monetization to the next level? We're thrilled to announce that experienced Publishers can now sharpen their technical edge with ExoClick Academy’s Publisher Advanced Course. This course is designed specifically for Publishers who have already mastered the fundamentals and are looking to implement high-level integrations. If you are an experienced Publisher looking to optimize your ad zone performance and unlock exclusive features, this course is for... Read More
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3 Case Studies: Converting iGaming offers with ExoClick
Do you want to see how iGaming offers perform with ExoClick, the largest entertainment network? Check out each iGaming Campaign Case Study: iGaming Campaign Case Study #1: Testing lower priced RON traffic generated 53 conversions GEO: Bulgaria Device: Mobile Ad format: In-Stream Video Campaign Strategy Many advertisers only target premium traffic sources, which are more competitive to bid for and more expensive than RON (run of network) traffic. This Advertiser... Read More
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Publishers! Increase Members Area revenue with Direct Link Monetization
Direct Link is one of the highest converting ad formats on Members Area websites. This powerful format is highly flexible, so in this article, we will explore what Publishers can do with Direct Links and the benefits of implementing Direct Link ad zones on your site! What are Direct Links? The Direct Link is a premium and flexible ad format that is easy to implement because it doesn’t require an... Read More
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How ExoClick Innovated in 2025
The digital advertising landscape continues to evolve rapidly, driven by legislative changes, technological advancements, and the ongoing battle against ad-blocking. So let’s take a look at how ExoClick innovated in 2025. Stay tuned for what our experts predict for the advertising market in 2026! ExoClick Celebrates 19 years in ad tech December 1st marks the 19th year of ExoClick! In 2025, ExoClick further cemented its position as an industry leader... Read More
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Advertiser Tips for a Successful Black Friday & Cyber Monday 2025
Black Friday & Cyber Monday, the US shopping events that exploded internationally around 2010, are set to begin on Friday, November 28, 2025. It marks a pivotal moment for Advertisers looking to make a massive impact in the final quarter. So, let’s explore how you can make the most out of one of the biggest events of the year. We will look into the essential Black Friday eCommerce and Cyber... Read More
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Celebrating 1 Year of ExoClick Academy’s career boosting courses!
ExoClick Academy is celebrating its 1-year anniversary! Since its launch, our 100% free learning video courses have been providing Advertisers and Publishers with deep insights into maximizing knowledge of the ExoClick network and top tips directly from our experts. Let’s look at some stats! ExoClick Academy course completions! So far this year, 552 ExoClick Academy courses have been completed. Congratulations to all of you who received your course completion certificates!... Read More
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Advertiser Tips: Best Practices for Email Click campaigns
Today, nearly 4.5 billion people use email worldwide, and about 93% of them open their email daily. That is a huge market that Advertisers can tap into when purchasing email clicks. Are you new to email marketing and looking to make the most out of your campaigns with ExoClick? Read on to learn how to increase your CTR on Email Click campaigns, create effective email click campaigns, and get our... Read More
