Blog

With the explosion of TikTok, Reels and the dominance of video traffic online the whole world is embracing video. The Outstream Video ad format is a game changer for publishers because it allows you to put video ads on your site where ever you want! This guide will explain: How is Outstream displayed? Outstream benefits to Publishers Outstream best practices Outstream ad zone creation How is Outstream displayed? The Outstream... Read More

According to HubSpot, 52% of marketers say video is the type of content with the best ROI. A Singlegrain report noted that 93% of marketers use video. This is because viewers claim they retain 95% of a message when obtained via video (Social Media Week) and Wyzolw states 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. With the explosion... Read More

4 February Barcelona, Spain. Ad network ExoClick has launched a brand new ad format: Outstream Video. The Outstream Video ad is shown to an end user during their user journey and is fully responsive, playing on desktop, tablet and mobile. The publisher can set the positioning on their website for when the video ad will trigger. As the user scrolls down the page the ad zone pushes the website’s content... Read More

18 January, 2021. Barcelona, Spain. ExoClick has introduced new lower minimum bid prices across all ad formats and tiers on desktop & mobile in USD or Euros. Video formats In-stream and Slider: Tier 1 : 0.1 CPM / 0.01 CPC Tier 2: 0.05 CPM / 0.01 CPC Tier 3: 0.01 CPM / 0.01 CPC Native - Banners - Instant Message: Tier 1: 0.01 CPM / 0.01 CPC Tier 2: 0.005... Read More

2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More

20 November 2020. Barcelona, Spain. As part of ExoClick’s Native November celebration, the company is running a special Black Friday Week Native promotion offering new minimum prices for all Native ad zones across their network. This allows advertisers of Native ad campaigns to be able to set their Worldwide minimum bid at 0.001 € / $ for both CPC and CPM campaigns .  Minimum bid prices can really help advertisers... Read More

Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More

12 November, Barcelona, Spain. ExoClick has released a comprehensive guide for Publishers looking to maximize their revenues from their Native ad zones. The Publishers Ultimate Guide to Native is a downloadable PDF and features: Details of what Native advertising is ExoClick’s 3 Native ad formats Recommendation Widget, Interstitial and Exit and how they work The customization options available within ExoClick’s Admin panel and a tutorial showing 3 different ways Native... Read More

ExoClick’s Fullpage Interstitial (FPI) is a large format that takes up the full screen of the device the user is using to view your website. Available for desktop on the horizontal 1600x900px and mobile on the vertical 900x1600px. The format is responsive so works on tablet in vertical and horizontal formats. The Interstitials are served during user navigation of your website depending on how you program the triggers. The format... Read More

4 November 2020, Barcelona Spain. ExoClick is launching Client Days, a new initiative that gives non-account managed Advertiser and Publisher clients the opportunity for some expert advice with a 45 minute Skype call with an ExoClick Account Manager. The first Client Days will be held the second and third week of November and will focus on Video Advertising. Because Video is a very different style of ad format compared to... Read More