Traffic sources for Dating Campaigns
Finding romance, love or fun dates are especially popular this time of year with Valentine’s Day. In order to convert Dating offers with ExoClick you need to know the different types of traffic ExoClick offers. Maximize the profitablity of your campaigns with this rundown of ExoClick’s traffic sources for Dating campaigns.
Traffic type: Free Content websites
Here you will find both Premium and RON (Run of Network) traffic sources. Understanding the difference between Premium versus RON (Run of Network) traffic is essential for building profitable campaigns with ExoClick. So let’s look at each individually.
Premium Traffic
Premium for a reason: Premium websites offer quality, engaging content with loyal regular users and a high level of organic traffic. The webmasters continually test and analyze data to provide the best ad experience for end users.
Increased CTRs: Premium websites focus on effective strategies and personalized content for end users. Ad placements are optimized enabling campaigns that target Premium websites to achieve higher conversion rates. This leads to increased sales and customer retention.
Verified quality traffic: ExoClick account managers scrutinize all Premium websites regularly. Continually checking that each site provides a premium end user experience with high quality ad zones.
RON Traffic
Lower cost: Although this traffic is not verified by ExoClick account managers, it presents a valuable opportunity for testing campaigns due to its lower bidding costs.
New traffic sources to test: Hundreds of websites are added to ExoClick’s RON sources every day, meaning the possibilities for Advertisers to test their offers with new traffic sources are endless.
High volumes: Advertisers can obtain a greater number of ad impressions at a lower CPM rate. This approach allows Advertisers to reach a wider audience while benefiting from more affordable traffic.
Less competitive: Every Advertiser is fighting for the top Premium ad zones. With RON, you have a greater chance of owning an ad zone for part of your campaign duration, to fully exploit that traffic source for your offer.
More Premium and RON Traffic insights
Check out this article for key strategies for converting both traffic types: Premium Traffic versus RON: Which Open Web Traffic Source should I bid for?
Traffic type: Members Area traffic
Members Area Traffic is one of the best traffic sources for Dating campaigns. This traffic consists of active members of Dating websites. Let’s look in more detail.
High-value traffic: Members Area users exhibit higher purchasing power. They are regarded as valuable due to their online spending behavior. Typically, these users engage post-conversion, having already taken actions such as signing up.
User verification: All users have registered on dating websites. Email addresses are verified. Each user has created a dating profile that includes: gender, age, preferences, location, lifestyle, and interests, making it easier for Advertisers to target the right demographic.
User Activity: Members belong to large, active communities. Sites receive frequent visits, often daily, with high engagement through user-to-user interactions. This enhances an offers chances of conversion as the user becomes aware of seeing the offer, progressing down the conversion funnel each time they see the ad.
More Members Area Traffic insights
Check out this article for key strategies for converting Members Area traffic Boost your Dating campaigns with Members Area Strategies from our expert Account Managers!
Traffic type: Email
Another one of the best traffic sources for Dating campaigns is ExoClick’s Email Clicks ad format. The format sends a promotional email directly to active Dating website users. Let’s look in more detail.
High engagement and clicks: Your offers are be sent to opted-in subscribers who are actively looking for dates and are open to trying new Dating sites. This makes Email Clicks a high converting format.
Tier 1 traffic: With Email Clicks you reach mostly English speaking Tier 1 GEOs. Giving you access to an audience with a higher disposable income
Filter email addresses with our API: With ExoClick’s API you can choose only the email addresses you want to bid for. You can optimize Dating email campaigns, block duplicated emails and pause or block specific Sub IDs. So you can optimize lower performing ad zones without interrupting high performing zones in your campaign.
More Email Clicks insights
Check out this article for key strategies for converting Email traffic: Advertiser Tips: Best Practices for Email Click campaigns
