Advertiser tips
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Advertiser question: My ExoClick campaign says ‘Won’t Run’, what does it mean?
Advertisers occasionally see their campaigns display a "Won't Run" status upon creation. This often leads to questions like: What’s wrong with my campaign? How can I fix this? Let’s walk through some of the reasons why your ExoClick campaign ‘Won’t Run’: 🔍 Your Account is Under Review Account verification is a standard process for all new Advertisers. When you create your first campaign, both your account and campaign undergo a... Read More
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Premium Traffic versus RON: Which Open Web Traffic Source should I bid for?
Open Web Traffic Sources are the various channels through which visitors find and access a website. With ExoClick, as an Advertiser, you can get access to high volumes of Premium and RON traffic across a large range of ad formats. So if you want to know the answer to the question, ’Which Open Web Traffic Source should I bid for?’, compare Open Web Traffic Sources and discover the best strategy... Read More
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iGaming Advertiser Case Study: 12k conversions with Mobile Fullpage Interstitial ads
Alice Naughton —
July 15, 2025 — Advertiser tips, Case Study: Advertiser, Casino, Fullpage Interstitial
Since 2023, Brazil has been the driving force behind South America's gross gaming revenue growth, accounting for around 40% of the region’s total. By 2028, Brazil’s GGR is expected to hit $3.63 billion, making up nearly 45.1% of the projected $8.04 billion total in South America, further cementing its influence in the South American iGaming landscape. Popunders are a dominant ad format among iGaming Advertisers, but if you are looking... Read More
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New! Introducing ExoClick Academy’s Advertising Advanced Course!
Ready to take your ExoClick campaigns to the next level? We're thrilled to announce that experienced Advertisers can now increase their knowledge with the ExoClick Academy’s Advertising Advanced Course. This course is best for Advertisers who have completed the Beginner and Intermediate courses with the ExoClick Academy. If you are an experienced Advertiser with ExoClick and you are looking to perfect your strategies and maximize your ROI on the ExoClick... Read More
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Boost your Dating campaigns with Members Area Strategies from our expert Account Managers!
Nowadays, connection is more important than ever, especially with the loneliness epidemic sweeping across the globe. People need connection, which is why Members Area dating platforms are becoming increasingly popular. In this article, we will explore Members Area strategies that are fantastic for converting offers and share expert ExoClick Account Manager tips that will help you create high-performing campaigns. Read on to learn more. Why use Members Area traffic for... Read More
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Mastering iGaming Ads: Best Practices for Southeast Asia
If you are an Advertiser in the iGaming vertical, now is a great time for you to start looking to Tier 3 GEOs in Asia like the Philippines, Singapore, Thailand, and Vietnam, for your offers. Asia is home to over half of the world's population, which gives Advertisers a huge opportunity for brand growth and access to a diverse consumer base. So, read on to learn about the iGaming Market... Read More
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Bring your ads to life: AI tools to animate Native Video Thumbnails
Are you an Advertiser looking to make an impact on your Native ad zones? Well, incorporating Native Video Thumbnails can help you do that. In this article, we will look at AI tools to animate Native Video Thumbnails. So you can start creating short video loops or GIFs without a videographer! What are Native Video Thumbnails? Traditional Native thumbnails are the images displayed in Native ads. Instead, Native Video Thumbnails... Read More
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Advertisers: How to effectively promote AI Dating offers
AI is becoming more important in everyone's lives, especially the use of personified chatbots. One of the largest consumer growth areas are AI Dating platforms which have gained significant popularity among end users worldwide. In 2023, the global AI dating market was valued at $2.8 billion, and is expected to reach a milestone of $9.5 billion by 2028. Are you a Product Owner wanting to promote your AI Dating offers... Read More
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eCommerce campaign tips and best practices for Advertisers
eCommerce is a highly productive vertical for online Advertisers, whether Product Owners or Affiliates. In fact, according to SellersCommerce, eCommerce sales will surpass $6.8 trillion in 2025. With over 28 million eCommerce stores globally, 52% of online shoppers look for products internationally, 34% of them shopping online at least once a week. Are you an Advertiser promoting your eCommerce product? Find out the 10 top performing GEOs for eCommerce; how... Read More
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Case Study: Lower eCPAs and increase conversions with Retargeting
Anna Quiroga — Marketing Content Creator
March 4, 2025 — Advertiser tips, Case Study: Advertiser, Retargeting
Retargeting is a great tool for Advertisers. It allows them to re-engage audiences who have already shown an interest in their product, but might have gotten lost within the funnel, and has the potential to bring higher CTRs and conversions. Read the next 2 Case Studies to find out how to achieve lower eCPAs and increase Conversions with Retargeting. What are Retargeting campaigns and how to lower eCPAs and increase... Read More
