Author: Giles
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Email Clicks are one of the best traffic sources for dating offers
Giles Hirst — Head of Communication
October 18, 2022 — Advertiser tips, Dating, email clicks, Members Area, Platform features
When you buy dating traffic, one source: Email marketing, is one of the best traffic sources for dating offers. Our Email Clicks ad format can be a highly effective way of reaching end users. In this article we will explain what are Email Clicks? We will also look at why are Email Clicks one of the best traffic sources for dating offers? How to optimize an Email Clicks campaign and... Read More
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Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature
Giles Hirst — Head of Communication
September 22, 2022 — Advertiser tips, Case Study: Advertiser, Games, Outstream, Platform features, Video
According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More
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Adblocking for Publishers Case Study: How to Beat AdBlockers with Popunder In-Line Code
Giles Hirst — Head of Communication
September 12, 2022 — Ad blocking, Case Study: Publisher, Platform features, Publisher tips
How to beat adblockers? The question on every publishers mind is how can I monetize adblock traffic. Ad block software leads to lost ad revenue. According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was... Read More
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Scale up your Email Clicks campaigns with our 20% Cashback
If you are running Dating offers and are currently buying Email Clicks or plan to start Email Clicks campaigns, ExoClick is offering you the chance to scale up your campaigns with a 20% monthly Cashback promotion. The promotion starts from 1st September 2022 and runs until December 31 2022. How the Email Clicks Cashback works To qualify for the Cashback you must increase your Email Clicks spend compared to the... Read More
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ExoClick’s Guide to The Bidder
Giles Hirst — Head of Communication
July 4, 2022 — Automation tools, Bidder, Dating, Games, Live Streaming, Native, Platform features, Tutorial, VoD
Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More
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Image Site Publisher Case studies: Fullpage Interstitial
Giles Hirst — Head of Communication
June 8, 2022 — Case Study: Publisher, Fullpage Interstitial, Publisher tips
If you are a publisher who does not show video content, but static image content such as free cartoon sites, gallery sites, the Fullpage Interstitial ad format is a great way to increase your revenues. In this blog post we will explain what the Fullpage Interstitial is and how it works, the benefits of the ad format and 4 publisher case studies from static image only content websites on how... Read More
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Advertiser Guide to Responsive Display Ads
Giles Hirst — Head of Communication
April 20, 2022 — Advertiser tips, Responsive Display Ads, Tutorial
Imagine if you could access all display inventory from one campaign. That’s where Responsive Display Ads can help. In our Advertiser Guide to Responsive Ads, we are going to explain everything you need to know! A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google... Read More
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Using Video Ads to Drive Sales for Your Online Store
Giles Hirst — Head of Communication
March 21, 2022 — Advertiser tips, Business intelligence, eCommerce, In-Stream, Outstream, Slider, Video
The pandemic changed people’s shopping habits and online shopping became the norm. At the same time the trend for watching short form video has also exploded as apps like TikTok, Instagram Reels, etc grew in popularity. In fact Influencer Shopping featuring short videos promoting products and brands are a big part of today’s marketing budgets. One of the best ways to get clicks to your eCommerce website is to use... Read More
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Advertisers! How to stay compliant with your Dating offer creatives
Giles Hirst — Head of Communication
March 16, 2022 — Advertiser tips, Compliance, Dating, In Page Push Notification, Native, Platform features
In-Page Push Notifications and Native ad formats are a great way to generate leads for your Dating offers. Both format creatives allow an Image, Title text (50 characters), Description text (90 characters) and Brand text (30 characters). However, when creating campaigns for Dating offers there are some strict compliance rules for creatives of both these formats. These rules must be adhered to in order to have your campaigns approved to... Read More
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ExoClick’s Payment & Funding Methods Update
Giles Hirst — Head of Communication
March 15, 2022 — Advertiser tips, Payment/Funding Methods, Payments, Publisher tips
ExoClick offers a range of options for Publisher payments and Advertiser account funding, and we also have some new methods coming soon. Current Publisher Payment Methods Paxum, you will need to have a Paxum account where we can transfer your earnings to. For weekly or monthly payments your minimum earnings must be 20 EUR/USD Cryptocurrency currently we support Cryptocurrency payments only through the ERC20 network and using USDC currency, you... Read More