Author: Giles
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US digital ad revenues grow 20 percent in 2015
The digital ad industry continued continues to grow in double-digits each year according to a new report from the Interactive Advertising Bureau (IAB.) The report showed that online ad revenues in the United States topped $59.6 billion in 2015, which is up 20 percent compared to 2014 and the report states that this is an all-time high. Much of this growth is due to mobile, which increased 66 percent to... Read More
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Tutorial: How to use ExoClick’s new Automatic Optimisation landing page algorithm
Problem: You have several landing pages each promoting the same offer, using different creatives, different calls to action and you need to test them all using ExoClick’s traffic to find the best converting landing page in order to drive sales. Wouldn’t it be great to have an algorithm that would automatically send traffic to the best performing page? Well now you can with ExoClick’s new intelligent landing page traffic algorithms!... Read More
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ExoClick nominated for European Performance Marketing Award
Giles Hirst — Head of Communication
April 18, 2016 — Uncategorized
Barcelona, Spain. April 18, 2016: ExoClick, the innovative ad network, today announced that it has been nominated in the category 'Publishers’ Choice of Network or Platform: Spain' at this year's European Performance Marketing Awards, to be held on July 4 in Amsterdam as part of the Performance Marketing Insights Europe 2016 trade show. Richard Cottrell, ExoClick's Global Sales Director commented, “We are extremely excited to be nominated for this prestigious... Read More
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ExoClick introduces new platform features including three new traffic distribution algorithms for landing pages
Giles Hirst — Head of Communication
March 29, 2016 — Uncategorized
Barcelona, Spain. March 29, 2016: ExoClick, the innovative ad network, today announced that it has introduced three new traffic distribution algorithms on its industry leading platform. The intelligent algorithms give advertisers automated control over the traffic that they send to variant landing pages that they use to promote individual products and offers. The traffic sharing algorithms can be selected in Admin Panel > Advertisers > Offers. Here is a description... Read More
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By 2017 mobile ad spend to account for 44% of all digital ad spend
Mobile marketing intelligence company Warc has released new research which found that mobile ad spend reached $48bn globally in 2015, making up 30% of all internet ad spend. The research found unsurprisingly, that mobile ad spend has been doubling over the last two years, and by 2017 it is expected to account for 44% of all online ad spend reaching a massive $90bn. Warp found that desktop spending has stagnated... Read More
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What can publishers do about ad blocking?
What are ad blockers? As its name suggests, an ad blocker simply hides all types of advertising on websites so that users of ad blockers will see a blank space where an ad would have been served. Ad blockers are installed as browser extensions. All major browsers have ad blockers available and with a few exceptions, these extensions are not developed by the browsers themselves. How do they work? Ad... Read More
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ExoClick ranks at no. 812 in the 2016 Inc. 5000 Europe List
24 February 2016. Barcelona, Spain. Inc. Magazine has ranked ExoClick at no. 812 in the 2016 Inc. 5000 list of fastest growing private companies in Europe over the past three years. The Inc. 5000 Europe represents the only comprehensive look at what may be the most dynamic segment of the world’s economy: fast-growing private companies. Benjamin Fonzé, ExoClick's founder and CEO commented, “I am extremely proud that ExoClick has been... Read More
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ExoClick sponsors TechCrunch’s Barcelona Meetup and Pitch-Off Event
Barcelona, Spain. 18 February 2016: ExoClick, the innovative ad network, today announced that it has partnered with technology news website TechCrunch.com to sponsor the drinks at the website's Barcelona Meet Up and Pitch Off. The event, to be held on 24th February, which ties in with Europe's biggest mobile show: the Mobile World Congress and includes a 'Pitch-Off' where 5 pre-selected start ups will have the opportunity to pitch to... Read More
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ExoClick wins prestigious Ruban d’Honneur European Business Award
Barcelona, Spain. February 9, 2016: ExoClick, the innovative ad network, today announced that it has been awarded a Ruban d’Honneur award for 'The Business of the Year with a Turnover of €26-150m' in the 2015/16 European Business Awards. The Ruban d'Honneur is a special award given to European companies that show true innovation, valued ethical standards and excellent financial growth in their field. ExoClick was selected from 678 National Champions... Read More
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ExoClick is a supersized sponsor of the European Summit, Sitges & will host the event’s main party
Barcelona, Spain. 26 January 2016: ExoClick, the innovative ad network, is pleased to announce that the company is a supersized sponsor of The European Summit to be held in Sitges, Spain 29 February – 3 March 2016. ExoClick will also be hosting the event's main party to be held at Sweet Pacha, Sitges on 1 March. ExoClick will be sharing industry knowledge, tips and insights by speaking on three panels.... Read More