Author: Alice Naughton
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How to choose a pricing model in Online Advertising
Are you an Advertiser looking to maximize your campaign reach? Then you are probably wondering, 'Which pricing model should I use for my advertising offer?' In this article, we will look at how to choose a pricing model in Online Advertising and compare the pricing models available for online Advertisers. Read on to learn what are the available pricing models in online advertising and how to make the most out... Read More
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Leverage Halloween for campaign creatives
Halloween is a fantastic holiday with people dressing up as ghosts, zombies, and vampires. It is very popular across Europe and America and a great way to boost your marketing efforts in October. In this article, we will answer the questions ´How to leverage Halloween for campaign creatives' and 'What are the advantages of Halloween marketing?'. We will also look into launching a seasonal marketing campaign to increase conversions, the... Read More
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How targeting can help you reach your conversion goals!
Targeting is a method used in advertising to ensure you are getting the best possible leads from your campaigns. It is a great way of narrowing your audience and increasing your campaign performance, ROI, and brand impact. This article will cover Advertisers biggest queries when tackling targeting like 'everything I need to know about Targeting and Frequency Capping in online advertising!' and the best practices for audience segmentation. We will... Read More
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How to leverage AI for Marketing activities with Jenny Gonzalez
Let's talk to Jenny Gonzalez, a well-known industry figure and keynote speaker in Online Advertising. Jenny has spoken at important events such as Affiliate Summit East in New York in July 2024. She will also be attending TES in September to discuss leveraging AI for marketing activities in online advertising! Today we are going to delve into Jenny’s thoughts on AI by discovering how AI helps Advertisers maximize campaign profitability... Read More
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Bidding Vs Traffic Share: When should I bid or buy a Traffic Share deal?
When it comes to buying ad space, Advertisers have two options: Bidding for ad zones or buying a Traffic Share Deal on a specific ad zone. In this article, we will answer the question 'When should I bid or buy a Traffic Share deal?'. Continue reading to learn more about the benefits of bidding campaigns and Traffic Share deals for Advertisers! What is Bidding in online advertising? Bidding is a... Read More
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How to optimize Video ad campaigns with AI editors
Big Data and AI have become fundamental in Advertising, especially in the AdTech industry. In this article, we will discover how to optimize Video ad campaigns with AI editors by reviewing some software options that can help improve and personalize your Video ad campaigns. We will also look at some of ExoClick’s tools that will increase your campaign conversions! Keep reading as we answer the question ‘How to create a... Read More
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Create high quality Video ads with AI
In the last ten years, there have been significant advancements in AI technology. Chatbots are now able to respond to a wide array of inquiries, and text-to-image AI can quickly transform text into animated images. Additionally, AI has made strides in generating Videos that can be utilized for various purposes, including Advertising. In this article, we will look at why people are saying AI is the future of Video Advertising... Read More
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Meet the HR team: What is it like to work in Ad Tech?
Human resources (HR) is a very important department in every industry. In part one we met some of our wonderful HR team members and learned about how ExoClick’s HR Department takes care of our amazing team, supporting new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe meaning that the HR Department is crucial to promoting a positive and... Read More
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The best ad formats to promote Sports Offers in 2024
This summer is big for sports with both the UEFA Euro Cup and the Olympics being held in Paris. These sporting events create a huge opportunity for your Sports offers. In our previous article, we delved into our top tips on creating Video ads for the UEFA Euros 2024 and the 2024 Olympics so now we will focus on answering the question 'What are the best ad formats to promote... Read More
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How to promote Sports Betting Offers with Video ads
Alice Naughton —
May 22, 2024 — Advertiser tips, In-Stream, News, Outstream, Slider, Sports Betting, Video
This summer is an important sports season with the UEFA Euros 2024 beginning on the 14th of June, and concluding on July 14. The Olympics, another quadrennial event, will be held in Paris from Friday, July 26, to Sunday, August 11. It is expected that 1 billion people will watch the Olympics and five billion people will attend the Euros, creating huge potential for your online Sports Betting offers. In... Read More