3 Case Studies: Converting iGaming offers with ExoClick
Do you want to see how iGaming offers perform with ExoClick, the largest entertainment network? Check out each iGaming Campaign Case Study:
iGaming Campaign Case Study #1: Testing lower priced RON traffic generated 53 conversions
GEO: Bulgaria
Device: Mobile
Ad format: In-Stream Video
Campaign Strategy
Many advertisers only target premium traffic sources, which are more competitive to bid for and more expensive than RON (run of network) traffic. This Advertiser tested RON traffic in Bulgaria to evaluate the conversion potential. The Advertiser used 3 different video ad creatives, which promoted their online casino brand and offered a sign-up bonus.
The campaign ran from 1-31 December 2025. No optimization was carried out, the Advertiser just let the campaign run. The only setup was 2/24 frequency capping, the variations algorithm was set to send traffic to the best-performing video ad, and he used Smart CPM for bidding. The Advertiser blocked underperforming ad zones as the campaign generated data.
Campaign Results
Conclusion
Testing RON is a great way to discover new ad zones, because new websites get added to ExoClick’s network every day. Video is a high-performing ad format, especially for iGaming branding campaigns such as this one.
iGaming Campaign Case Study #2: Testing Mobile Banners in Egypt generated 66 deposits in 1 month
GEO: Egypt
Device: Mobile
Ad format: Banner 300×100
Campaign Strategy
In this iGaming campaign case study, the campaign ran from 24 October to 30 November 2025. The media buyer knew that Popunders are good at converting for iGaming offers, but Popunders are also very competitive and expensive. Therefore, in order to keep the cost of the FTD within the KPI range, the media buyer decided to test the offer using Mobile Banners instead. By aligning the Mobile Banner creatives with local market trends and the Advertiser’s specific goals, the campaign hit the target CPA and FTD goals within the first month (before any optimization took place).
Campaign Results
Conclusion
Tier 1 iGaming is a competitive vertical, by testing Tier 2 and Tier 3 GEOs with Mobile Banners, advertisers can find new users and meet their CPA goals while increasing brand awareness with their offers.
iGaming Campaign Case Study #3: 12k iGaming sign ups with Fullpage Interstitial ads
GEO: Brazil
Device: Mobile
Ad Format: Fullpage interstitial
Campaign Strategy
This iGaming campaign targeted Brazil with new sign-ups as the KPI. It ran for approximately 10 months. The advertiser wanted to use a large format ad for his creative, but knew Popunders were highly competitive and sometimes got blocked by Google. Therefore his ExoClick account manager suggested the Mobile Fullpage Interstitial ad format.
The campaign focused on mobile devices only (specifically iOS and Android). Ultimately, the Advertiser wanted to create a loyal base of end users. The CPA goal was set at $15 or less for each registered user.
For the Fullpage Interstitial creatives, the Advertiser created 6 GIFs that showed some gameplay. The creatives were refreshed every 2-3 weeks to combat ad fatigue. The only targeting used for the campaign was based on device type and GEO. The Variations Optimisation algorithm was set to send the most traffic to the best performing creative, and no other campaign optimization was carried out.
For bidding, CPM was used in the beginning in order to test the Fullpage Interstitial and learn more about the format’s performance. Once the advertiser had built up some campaign data, he switched to ExoClick’s SmartBid tool. In addition the Advertiser arranged traffic share deals with his account manager for the best performing ad zones.
Campaign Results
Conclusion
To increase campaign profitability and minimise CPA costs, Advertisers should consider testing alternative ad formats, such as Fullpage Interstitials, for their campaigns. Read more about this campaign here.
Final thoughts
Each iGaming campaign case study shows how different approaches and strategies can generate profitable results for campaigns. Don’t stick to the traditional formats, look for ways to test less competitive GEOs and Tiers, invest in you campaign and let it run to build up enough data to make optimization decisions and test out SmartBid which uses machine learning to optimize your bids and guarantee a profitable campaign over time.
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