Month: January 2018

  • Programmatic ad spend in Germany is on the rise

    According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018. That’s up 29.7% compared to 2017 and by 2019 programmatic investment is expected to grow to $1.83 billion. Additionally, mobile programmatic ads are more popular with marketeers than desktop, which has led to mobile programmatic accounting for 59.1% of total mobile display ad spending in 2018, or $939.9 million. Read More

  • Google’s new rules & ExoClick’s solutions for publishers

    Recently, Google announced that Chrome’s built-in ad blocker will go live as of February 15th and many Publishers already received notifications from Google requesting that they align their websites with the new rules. In this blog post, we will clarify the situation and explain ExoClick’s solutions to these new regulations. Google’s roll out schedule is as follows: 23rd January: Google will start blocking window.open/new tabs for what it considers Abusive... Read More

  • How Google’s new restrictions affect you as an Advertiser

    Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More