Month: April 2016
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US digital ad revenues grow 20 percent in 2015
The digital ad industry continued continues to grow in double-digits each year according to a new report from the Interactive Advertising Bureau (IAB.) The report showed that online ad revenues in the United States topped $59.6 billion in 2015, which is up 20 percent compared to 2014 and the report states that this is an all-time high. Much of this growth is due to mobile, which increased 66 percent to... Read More
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Tutorial: How to use ExoClick’s new Automatic Optimisation landing page algorithm
Problem: You have several landing pages each promoting the same offer, using different creatives, different calls to action and you need to test them all using ExoClick’s traffic to find the best converting landing page in order to drive sales. Wouldn’t it be great to have an algorithm that would automatically send traffic to the best performing page? Well now you can with ExoClick’s new intelligent landing page traffic algorithms!... Read More
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ExoClick nominated for European Performance Marketing Award
Giles Hirst — Head of Communication
April 18, 2016 — Uncategorized
Barcelona, Spain. April 18, 2016: ExoClick, the innovative ad network, today announced that it has been nominated in the category 'Publishers’ Choice of Network or Platform: Spain' at this year's European Performance Marketing Awards, to be held on July 4 in Amsterdam as part of the Performance Marketing Insights Europe 2016 trade show. Richard Cottrell, ExoClick's Global Sales Director commented, “We are extremely excited to be nominated for this prestigious... Read More