Month: May 2018
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Ad tech news show The Additive launches dedicated website
Giles Hirst — Head of Communication
May 24, 2018 — Uncategorized
Barcelona, Spain. May 24, 2018: ExoClick, the innovative ad company, today announced that it has launched a dedicated website for its ad tech video news show The Additive. The website, https://www.theadditive.tv features all of the programmes shows in chronological order, a dedicated interviews page where viewers can get business insights from industry experts. See expert interviews with affiliate guru Charles Ngo, dating experts Jenny Gonzalez and Simon Corbett talk, VR... Read More
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GDPR & ExoClick
This blog post does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate. What is GDPR? GDPR takes effect on May 25, 2018, replacing the existing Data Protection Directive 95/46/EC in order to harmonise data privacy laws across Europe (including the U.K.), to protect and empower all EU citizens data... Read More
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Pre-roll in-stream video format: campaign settings and our recommendations
Tatiana Grygorieva — Senior Advertiser Account Manager
May 18, 2018 — Ad formats, Conversion tracking, Video
How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More
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ExoClick asks clients to move to version 2 of its platform API
Giles Hirst — Head of Communication
May 3, 2018 — Uncategorized
Barcelona, Spain. May 3, 2018: ExoClick, the innovative ad company, today announced that it will discontinue version 1 of its platform API from 1 July 2018, and advises all clients using the API to switch over to version 2. Version 2, released in October 2017, allows clients to automate all of the platform features that are inside ExoClicks admin panel. Benjamin Fonzé, CEO and founder of ExoClick commented, “Version 2... Read More