Month: August 2015
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ExoClick advises advertisers to stop using Flash ads and embrace HTML5
Barcelona, Spain. September 1, 2015: ExoClick, the innovative ad network, is advising advertisers to abandon Flash ads in the wake of Google's announcement that as of 1 September 2015, it will pause all Flash ads by default in Chrome. Chrome is the second most popular browser for desktop and laptop computers, with around a 28% market share, so it carries a large amount of leverage that can significantly affect advertisers... Read More
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ExoClick announces supersized sponsorship of The European Summit, Prague
Barcelona, Spain. 18 August 2014: ExoClick, the innovative ad network, is pleased to announce that the company is a supersized sponsor of The European Summit to be held in Prague, 22-25 September 2015. The European Summit is one of the main autumn shows for the online entertainment industry, connecting over a thousand digital entertainment professionals to this 3 day networking event. As part of the sponsorship package ExoClick will be... Read More
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4 Windows Edge browser enhancements
Goodbye Internet Explorer. Hello Edge. Edge is the default browser for Windows 10 and it won't run on older versions of Windows. As PC users continue to install the free OS update to replace Windows 7 & 8, here are four ways in which Edge promises to be superior to the browser it replaces: Internet Explorer. 1. Faster, richer browsing According to Microsoft, Edge is twice as fast as its... Read More
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Alternative ad formats to mobile redirects
Now that the number of mobile users has out paced desktop users and Google has forced the world to mobilize with Mobilegeddon, all publishers are aware that sites have to be responsive and mobile friendly or they will be penalized in the Google search rankings. But are publishers and advertisers aware of how Google's algorithm affects the ad format: mobile redirects? Mobile redirects send traffic to an advertisement page instead... Read More
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Ofcom’s latest report examines the UK smartphone market…
UK Smartphones are the most popular device for getting online for the first time in the UK, according to industry monitor Ofcom. Ofcom's 2015 Communications Data Report found that 34% of adults use their smartphone within five minutes of waking up, with this figure rising to 49% of young adults in the 18-24 year old age group. Two-thirds of UK adults now have a smartphone, a significant rise from 39%... Read More
