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Home » Qui sommes-nous? » Blog Page 7

Blog

  • What is the European Union’s Digital Services Act?

    Giles Hirst — Head of Communication

    February 7, 2024 — Caractéristiquess de la plateforme, Compliance, DSA, Publisher tips
    Digital Services Act ExoClick

    Ad compliance with the European Union's Digital Services Act. On Saturday 17 February 2024, the European Union’s Digital Services Act came into force for all Online Platforms. For Ad Networks, Mobile apps, Advertisers and Publishers, this relates specifically to Article 26 - Online advertising transparency. The purpose of this law is to facilitate EU end users to be able to identify the Advertiser behind every ad that is shown on... Read More

  • ExoClick supports Safer Internet Day

    Alice Naughton —

    February 6, 2024 — Compliance, Non classifié(e), Security
    ExoClick supports Safer Internet Day

    ExoClick is an Ad Network that works hard to promote transparency and safety on the internet. One of the ways in which this is done is ExoClick supports “Safer Internet Day". Safer Internet Day is on Tuesday, the 6th February 2024 this year. The aim is to raise awareness about the current issues affecting internet users, especially young people. ExoClick is an Ad Network promoting ad compliance and end user... Read More

  • Top traffic sources and verticals for Chinese New Year

    Alice Naughton —

    January 30, 2024 — Advertiser tips, Business intelligence, Casino, Chinese traffic, Games, Live Streaming, VoD
    ExoClick’s high quality Chinese traffic sources

    The upcoming 2024 Chinese New Year festival will begin on February 10th and end on February 24th. With a staggering population of 899 million people, China is currently one of the largest consumer economies worldwide. And one of China's main yearly events is Chinese New Year, a highly popular online shopping event, presenting a valuable opportunity for online vendors to increase their revenues and enhance brand recognition. 2024 is also... Read More

  • Why is ExoClick the best ad network to convert my Dating offers?

    Alice Naughton —

    January 18, 2024 — Advertiser tips, Dating, Direct Links, email clicks, Fullpage Interstitial, In-Stream, Members Area, Menu tabs, Multi-Format Ads, Native, Outstream, Push Notifications, Responsive Display Ads, Slider, Video
    Why is ExoClick the best ad network to convert my Dating offers?

    Dating is a highly profitable industry as connection is a fundamental part of our lives. The online Dating market caters to all sorts of preferences, with Dating sites for every interest, ranging from traditional platforms like eHarmony and Match.com to niche-focused sites such as Christian Mingle, or Country Match. It is a huge market used by billions of people! In fact, according to Statista, by 2028, the projected number of... Read More

  • ExoClick contributes to Adigital’s Report: 2024 Digital Trends for SME Growth

    Giles Hirst — Head of Communication

    January 16, 2024 — Business intelligence, In-Stream, Mobile, Non classifié(e), Outstream, Slider, Video

    Adigital, the leading business association representing the Digital Economy in Spain has released a report entitled: ‘2024 Digital Trends for SME Growth.’ The report is a collaboration with members of the Adigital ecosystem of Associates, which explores the paths that will be decisive in promoting the digital transformation of small and medium-sized companies in 2024.  The report analyzes the key elements needed to enhance the digital strategy of SEMs, facilitating... Read More

  • How ExoClick promotes wellbeing in the workplace in ad tech 

    Anna Quiroga — Marketing Content Creator

    January 9, 2024 — Careers, Company, Multicultural, Wellbeing
    wellbeing in the workplace in ad tech

    When looking for a new job, wellbeing in the workplace in ad tech is potentially the most popular search criteria amongst job seekers. Workers spend a high percentage of the day interacting within their company. So it makes sense to join a great ad tech company where ‘workplace wellbeing’ transcends its buzzword status, with benefits put in place to make it a palpable reality; We are talking about benefits such... Read More

  • Publisher Case Study: Optimize your In-Stream ad zones with ExoClick’s Frequency Capping

    Anna Quiroga — Marketing Content Creator

    January 2, 2024 — Case Study: Publisher, Frequency Capping, In-Stream, Publisher tips, Video
    Publisher benefits using Frequency Capping

    If you are a webmaster with a video website, the main goal is for your engaged users to spend as much time as possible exploring your content, and also interacting with your video ads to allow you to maximize video ad zone revenues. One way to increase the number of In-Stream ads that are shown per single end user is by enabling ExoClick’s Publisher tool Frequency Capping, which allows you... Read More

  • How ExoClick innovated in 2023

    Giles Hirst — Head of Communication

    December 18, 2023 — Ad security, Business intelligence, Caractéristiquess de la plateforme, Company, Compliance, Smart Bid
    How ExoClick innovated in 2023

    Each year ExoClick introduces new features to help Advertisers and Publishers have more tools to generate more revenues. For Advertisers this means more options for visibility of their offers via innovative ad formats, optimization and automation tools to help them convert their offers with ExoClick’s high quality traffic sources. For Publishers this means more innovative ways to maximize their ad zones with additional features to increase their demand from advertisers.... Read More

  • Publisher Case Study using ExoClick’s Ad Refresh feature

    Anna Quiroga — Marketing Content Creator

    December 13, 2023 — Ad Refresh, Caractéristiquess de la plateforme, Case Study: Publisher, Publisher tips
    Publisher Case Study using ExoClick's Ad Refresh feature Maximize user time on website using Ad Refresh Increase impressions and revenue per ad zone with ExoClick’s Ad Refresh Serve more ads per end user session using Ad Refresh Increase ad zones’ quality impressions and clicks

    Hey Publishers! Today we bring you a Publisher Case Study using ExoClick's Ad Refresh feature: Have you enabled the new ExoClick Ad Refresh feature on your website’s ad zones yet? If you haven’t, you are missing out. Ad Refresh allows Publishers to rotate ad content on various Banner ad zones (including RDAs). That allows them to serve several ads per user session, and maximize user time on their website using... Read More

  • Advertiser Case Study: Increase your Games offer’s ROI with Native Advertising in Brazil

    Anna Quiroga — Marketing Content Creator

    December 7, 2023 — Advertiser tips, Case study: Advertiser, Games, LATAM traffic, Native
    Increase your Games offer’s ROI with Native Advertising in Brazil

    Have you tested out ExoClick’s Native ad format yet? Read this Case Study to learn how to increase your Games offer’s ROI with Native Advertising in Brazil! Also, we will tell you how to optimize your advertising campaign in Brazil with Smart Bid. Native is a flexible ad format that matches the look and feel of the website content it is surrounded with, attracting the end user’s eyeballs with editorial... Read More

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