Formats publicitaires

• Google rolls out Chrome ad blocking globally

  

  Giles Hirst — Head of Communication

  July 9, 2019 — Ad blocking, Caractéristiquess de la plateforme, Compliance, Éditeurs, Formats publicitaires, Mobile, Web
  

  Back in February 2018, Google Chrome started blocking ads on websites that display non-compliant ads, as defined by the Coalition for Better Ads. The aim was to protect end users from annoying and harmful ad experiences in North America and Europe. On July 9th 2019 Chrome rolled out this initiative globally, meaning all websites viewed in the Chrome browser will be subject to these rules.   Here is a quick recap... Read More

• Tutorial: How to set up a Video Slider ad zone

  

  Juanma Cortes — Technical Support Specialist

  July 1, 2019 — Éditeurs, Formats publicitaires, Tutoriel, Video
  

  The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video. The video is loaded through a VAST tag. The end user sees the ad slide in from the right at the bottom of the webpage. To ensure compliance the end user can close the ad. It is fully responsive and works on all browsers. The format is ideal... Read More

• Tutorial: Setting up a Video Slider campaign

  

  Juanma Cortes — Technical Support Specialist

  July 1, 2019 — Annonceurs, Caractéristiquess de la plateforme, Formats publicitaires, Tutoriel, Video
  

  The new Video Slider format is similar to the existing Instant Message format, but instead of displaying images it displays a video. This format is compelling for the end user, because the ad slides in from the right at the bottom of the page to catch their eye. The end user can click on the ad to go to your landing page. The Video Slider is fully responsive and works... Read More

• Affiliate Case Study: $9,736 profit promoting nutra in Thailand

  

  Giles Hirst — Head of Communication

  May 21, 2019 — Affiliates, Annonceurs, Astuces, Bidder, Blog, Case study, Formats publicitaires, Native
  

  Affiliate Andy Simpson provides a case study to show how he targeted Thailand with nutra offers using ExoClick’s traffic sources.   Campaign period: 1 Jan 2019- 10 April 2019 Offer: Various Nutra products Affiliate Network: dr.cash Advertising Network: ExoClick Ad format: Banner and Native GEO: Thailand Investment: $12,736 Total income:  $22,472 Net profit: $9,736 ROI: 76%   I kicked off the campaign at the start of 2019 with the aim... Read More

• Affiliate Case Study: ROI 52% with official Game of Thrones game

  

  Giles Hirst — Head of Communication

  May 7, 2019 — Affiliates, Annonceurs, Astuces, Caractéristiquess de la plateforme, Case study, Formats publicitaires, Games, Pre-roll in-stream, Targeting
  

  Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he used ExoClick’s traffic to generate a net profit of $250 in 10 days.   Campaign period: 20 - 31 March 2019 Offer: Game of Thrones: Winter is Coming the official game (from CPA network Adspree Media) Ad Network: ExoClick Ad format: In-stream video GEO: Germany Investment: $480 Total income: $730 Net profit: $250 Conversions: 202 ROI: 52%... Read More

• ExoClick and Malware and Google ad compliance

  

  Giles Hirst — Head of Communication

  May 1, 2019 — Ad security, Compliance, Formats publicitaires, Google, Security
  

  Malware distribution via digital advertising is a continual battle for ad networks. It is important for all of them to protect their publishers and end users from being exposed to malicious ads. Malvertising might happen on any ad network at some point in time, including giant ones like Google. Here are news articles of some recent attacks: Bot Malware Attacks Rise, As Search Engines Blacklist Fewer Sites Good Morning Android... Read More

• ExoClick network statistics Q1

  

  Giles Hirst — Head of Communication

  April 25, 2019 — Affiliates, Annonceurs, Business intelligence, Dating, Formats publicitaires, Native, Push Notifications
  

  Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native.   The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More

• ExoClick’s Newbie Guide to Advertising

  

  Giles Hirst — Head of Communication

  March 13, 2019 — Affiliates, Annonceurs, Astuces, Caractéristiquess de la plateforme, Débutants, Formats publicitaires, Retargeting, Targeting, Tutoriel
  

  Download our 'Newbie Guide to Advertising' by ExoClick's Customer Services department. It's packed full of tutorials and tips to get you started! If you have any questions or you need more advice on campaign optimisation contact our Client Care Agents 24/7. We wish you lots of successful campaigns! Read More

• Masterclass for publishers: Using push notifications from multiple networks

  

  Juanma Cortes — Technical Support Specialist

  February 13, 2019 — Éditeurs, Formats publicitaires, Push Notifications, Tutoriel
  

  Did you know that you can integrate ExoClick’s push notifications even if you have already configured your site with another push notification provider? The advantage of doing this is that you have more options to monetize your push notification traffic. This masterclass tutorial will show you how to seamlessly integrate ExoClick’s push notifications without affecting push notifications from other networks.   How does it work? ExoClick offers different integration methods... Read More

• Using VAST to show ExoClick ads

  

  Juanma Cortes — Technical Support Specialist

  January 17, 2019 — Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Pre-roll in-stream, Video
  

  What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More

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