Formats publicitaires

• ExoClick’s Ultimate Guide to Video Advertising

  

  Giles Hirst — Head of Communication

  July 1, 2020 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Pre-roll in-stream, Tutoriel, Video
  

  Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns.   Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More

• Affiliate Case Study: 40% ROI with localised dating offer using Video Slider

  

  Giles Hirst — Head of Communication

  June 22, 2020 — Affiliates, Annonceurs, Bidder, Case study, Dating, Formats publicitaires, Video
  

  Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More

• 3 reasons why you should be targeting Manga users on mobile

  

  Ana Belen — Manga expert

  June 18, 2020 — Affiliates, Annonceurs, Astuces, Business intelligence, Formats publicitaires, Manga & Anime, Mobile, Native, Video
  

  ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 -  Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More

• 3 reasons why you should be using Video Advertising

  

  Giles Hirst — Head of Communication

  June 10, 2020 — Annonceurs, Débutants, Devices, Formats publicitaires, Pre-roll in-stream, Video
  

  Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More

• ExoClick’s Ultimate Optimization Guide for Publishers

  

  Giles Hirst — Head of Communication

  June 8, 2020 — Ad blocking, Astuces, Business intelligence, Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Google, Push Notifications, Video
  

  We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization!   1. Push... Read More

• Larger Push Notification 720×480 ad format

  

  Giles Hirst — Head of Communication

  May 15, 2020 — Formats publicitaires, Push Notifications, Tutoriel
  

  ExoClick has added a new campaign ad format for Push Notifications called Push Notifications 720x480, which allows advertisers to upload one 720x480px image to use for both the icon and the main creative image. Additionally Carrier and IP Ranges targeting options have been added to this ad format. The smaller sized 192x192px Push Notification format which will now be displayed in your Admin Panel as Push Notifications (Deprecated). Advantages to... Read More

• Publishers! Try our Mobile Fullpage Interstitial & Popunder combinations

  

  Giles Hirst — Head of Communication

  May 11, 2020 — Astuces, Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Mobile, Tutoriel
  

  The Mobile Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on... Read More

• Manga users favourite verticals for ads

  

  Giles Hirst — Head of Communication

  March 26, 2020 — Annonceurs, Astuces, Business intelligence, Dating, Devices, Formats publicitaires, Manga & Anime
  

  ExoClick launched their successful Manga and Anime category back in August 2019. So we got our Business Intelligence department to evaluate impressions volumes, what the CTRs were for the top GEOs and the CTRs of the top ad formats and verticals that advertisers are targeting at Manga and Anime users. We have also added some tips for your campaigns to help you convert better. ExoClick’s average daily impression volumes for... Read More

• Tips for Push Notifications on the latest browser versions

  

  Giles Hirst — Head of Communication

  February 6, 2020 — Astuces, Compliance, Formats publicitaires, Google, Mobile, Push Notifications, Web
  

  Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience.  Chrome... Read More

• Instant Message or Video Slider? 5 things you should know

  

  Giles Hirst — Head of Communication

  February 4, 2020 — Astuces, Éditeurs, Formats publicitaires, Mobile, Video, Web
  

  As a publisher deciding what ad format you should place in your ad zones is crucial to maximise the revenues that you generate. In this blog post we offer you 5 things to think about if you are considering whether to use the Instant Message or Video Slider formats of your website.   Don’t use both formats at the same time The Instant Message pops up from the bottom right... Read More

« Older posts