Formats publicitaires

• Using VAST to show ExoClick ads

  

  Juanma Cortes — Technical Support Specialist

  January 17, 2019 — Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Pre-roll in-stream, Video
  

  What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More

• 5 ExoClick Network Stats from 2018

  

  Giles Hirst — Head of Communication

  January 16, 2019 — Annonceurs, Dating, Formats publicitaires, Native, Pre-roll in-stream, Push Notifications
  

  Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

• Fluid Player Master Class #2: How to add ad zones

  

  Juanma Cortes — Technical Support Specialist

  January 11, 2019 — Astuces, Développeurs, Formats publicitaires, Pre-roll in-stream, Tutoriel, Video
  

  If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Affiliates, Annonceurs, Caractéristiquess de la plateforme, Compliance, Dating, Devices, Éditeurs, email clicks, Formats publicitaires, Google, Members traffic, Mobile, Native, Targeting, Web
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

• 7 emoji tips for push notification campaigns

  

  Giles Hirst — Head of Communication

  December 12, 2018 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Étude de marché, Formats publicitaires
  

  Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns.   Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More

• How to beat the pre-roll skip ad button

  

  Giles Hirst — Head of Communication

  November 27, 2018 — Annonceurs, Astuces, Formats publicitaires, Pre-roll in-stream, Video
  

  Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More

• 7 Network Statistics Q3: Global RTB and Native Advertising on RTB

  

  Giles Hirst — Head of Communication

  November 15, 2018 — Annonceurs, Devices, Formats publicitaires, Native, Reports, RTB
  

  In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More

• ExoClick updates its Advertiser guide to Google restrictions

  

  Bryan McDonald — Head of Compliance

  November 14, 2018 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Compliance, Formats publicitaires, Google, Tutoriel
  

  Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More

• 5G and the future of online advertising

  

  Giles Hirst — Head of Communication

  November 12, 2018 — Ad blocking, Annonceurs, Devices, Éditeurs, Formats publicitaires, Mobile
  

  4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions, augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their plans to deploy it on a large scale, software is being tested and new hardware is being developed to help the global transition to 5G. With promised super-fast connectivity, very low latency... Read More

• How to create a Push Notification ad zone

  

  Giles Hirst — Head of Communication

  October 18, 2018 — Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Tutoriel
  

  The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to create a Push Notification ad zone. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All of the website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile... Read More

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