Formats publicitaires Archives

Case study: How 3 publishers increased earnings with our in-line popunder code

Ada Llorca — Head of Publishing

November 21, 2019 — Ad blocking, Case study, Éditeurs, Formats publicitaires

Ad blocking continues to negatively affect publisher revenues, ExoClick provides a free solution to publisher clients called Neverblock which circumvents ad blockers and still shows publishers ads. But we also have a second option that Publishers can try based around forcing popunders to show even if the end user is using an adblocker. It’s called our in-line popunder code and is very easy to implement in the <body> tags on... Read More

Native advertising: Tips to get creative

Giles Hirst — Head of Communication

November 4, 2019 — Annonceurs, Astuces, Formats publicitaires, Native

Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Think of it as content marketing. Once a user clicks on your Native... Read More

Push Notifications: Why is subscriber lifetime so important?

Giles Hirst — Head of Communication

October 30, 2019 — Business intelligence, Case study, Éditeurs, Formats publicitaires, Push Notifications

When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More

Video slider advertiser tips

Giles Hirst — Head of Communication

October 30, 2019 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Video

Our culture is driven by the fast consumption of short video content and consumers have become totally accustomed to seeing videos on all their devices from various sources. Hence we have the Video Slider ad format! The Video Slider is a pretty compelling ad format, because it slides in from the bottom right of the page, giving you plenty of eyeball time from potential buyers of the offer you are... Read More

Advertiser tips to convert Manga and Anime users

Giles Hirst — Head of Communication

October 22, 2019 — Affiliates, Annonceurs, Astuces, Dating, Formats publicitaires, Games, Manga & Anime, Mobile, Native, Video

Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

Publishers! How to increase your Native advertising traffic value

Giles Hirst — Head of Communication

October 21, 2019 — Astuces, Business intelligence, Éditeurs, Formats publicitaires, Native, Non classifié(e)

By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More

9 reasons why advertisers should use ExoClick’s Push Notifications

Giles Hirst — Head of Communication

October 14, 2019 — Ad blocking, Annonceurs, Astuces, Bidder, Business intelligence, Formats publicitaires, Mobile, Non classifié(e), Push Notifications, Web

The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network? 1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More

How to create Dynamic Keyword Insertions for Native ads

Giles Hirst — Head of Communication

August 23, 2019 — Affiliates, Annonceurs, Dating, Formats publicitaires, Native, Tutoriel

Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More

How to use video advertising to convert your offers

Giles Hirst — Head of Communication

August 2, 2019 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Non classifié(e), Pre-roll in-stream, Retargeting, Video

Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. This article is aimed at helping advertisers and affiliates to... Read More

ExoClick network statistics Q1

Giles Hirst — Head of Communication

April 25, 2019 — Affiliates, Annonceurs, Business intelligence, Dating, Formats publicitaires, Native, Push Notifications

Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native. The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More