Formats publicitaires

• Publishers! 3 different ways to set up your Native Ad Zones

  

  Juanma Cortes — Technical Support Specialist

  August 31, 2020 — Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Native, Tutoriel
  

  Creating a native ad zone is simple and yet powerfully customizable. You are able to use slightly different processes for setting up a Native Ad zone depending on your needs: #1 - You simply want to set up a responsive ad zone, and choose the aspect ratio of the native ad zone’s images. #2 - You want to set up the ad zone to match a custom image size or... Read More

• Advertisers: What is working in LATAM right now?

  

  Giles Hirst — Head of Communication

  August 4, 2020 — Annonceurs, Business intelligence, Étude de marché, Formats publicitaires, Mobile, Pre-roll in-stream, Reports, Video
  

  ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

• Make more revenues with less ad formats!

  

  Giles Hirst — Head of Communication

  July 20, 2020 — Annonceurs, Business intelligence, Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires
  

  Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More

• ExoClick’s Ultimate Guide to Video Advertising

  

  Giles Hirst — Head of Communication

  July 1, 2020 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Pre-roll in-stream, Tutoriel, Video
  

  Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns.   Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More

• Affiliate Case Study: 40% ROI with localised dating offer using Video Slider

  

  Giles Hirst — Head of Communication

  June 22, 2020 — Affiliates, Annonceurs, Bidder, Case study, Dating, Formats publicitaires, Video
  

  Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More

• 3 reasons why you should be targeting Manga users on mobile

  

  Ana Belen — Manga expert

  June 18, 2020 — Affiliates, Annonceurs, Astuces, Business intelligence, Formats publicitaires, Manga & Anime, Mobile, Native, Video
  

  ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 -  Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More

• 3 reasons why you should be using Video Advertising

  

  Giles Hirst — Head of Communication

  June 10, 2020 — Annonceurs, Débutants, Devices, Formats publicitaires, Pre-roll in-stream, Video
  

  Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More

• ExoClick’s Ultimate Optimization Guide for Publishers

  

  Giles Hirst — Head of Communication

  June 8, 2020 — Ad blocking, Astuces, Business intelligence, Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Google, Push Notifications, Video
  

  We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization!   1. Push... Read More

• Larger Push Notification 720×480 ad format

  

  Giles Hirst — Head of Communication

  May 15, 2020 — Formats publicitaires, Push Notifications, Tutoriel
  

  ExoClick has added a new campaign ad format for Push Notifications called Push Notifications 720x480, which allows advertisers to upload one 720x480px image to use for both the icon and the main creative image. Additionally Carrier and IP Ranges targeting options have been added to this ad format. The smaller sized 192x192px Push Notification format which will now be displayed in your Admin Panel as Push Notifications (Deprecated). Advantages to... Read More

• Publishers! Try our Mobile Fullpage Interstitial & Popunder combinations

  

  Giles Hirst — Head of Communication

  May 11, 2020 — Astuces, Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Mobile, Tutoriel
  

  The Mobile Fullpage Interstitial is a postitial ad that appears between page loads on a website. You can set various criteria set within ExoClick’s admin panel to trigger the ad on a user's click, which then displays the ad to the end user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. It is available on... Read More

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