Formats publicitaires

• Expert tips to help your campaigns convert in LATAM with Video Slider ads

  

  Anna Quiroga — Marketing Content Creator

  May 30, 2023 — Astuces, Blog, Dating, Devices, eCommerce, Étude de marché, Formats publicitaires, Games, Mobile, Slider, Targeting, Video, Web
  

  The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More

• How to convert Sports Betting offers with ExoClick

  

  Giles Hirst — Head of Communication

  May 23, 2023 — Affiliates, Annonceurs, Business intelligence, Formats publicitaires, Mobile, Sports Betting
  

  Football fever is here! With the UEFA Europa League final just around the corner on 31 May and the UEFA Champions League final on 10 June, now is the time to get your campaigns set up on ExoClick to promote your sports betting offers. Even though many sports events are local to certain countries, they have a global opportunity to generate interest from billions of betters, all over the world.... Read More

• Desktop publisher case study: How to increase ad revenue with Direct Links

  

  Anna Quiroga — Marketing Content Creator

  May 9, 2023 — Astuces, Case study, CTA, Dating, Devices, Direct Links, eCommerce, Éditeurs, Formats publicitaires, Games, Menu tabs, Web
  

  Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More

• Free HTML video players compared: Fluid Player vs. Video.JS

  

  Anna Quiroga — Marketing Content Creator

  April 19, 2023 — Blog, Caractéristiquess de la plateforme, Comparison, Éditeurs, Fluid Player, Formats publicitaires, IAB, In-Stream, Outstream, Pre-roll in-stream, Video, VR
  

  With 91% of businesses using video as a marketing tool, online video has become a fundamental part of digital advertising. Are you a publisher looking to stream and monetize video content on your site? Welcome to the second edition of our video player comparison series! In our fist article we measured Fluid Player against JW Player. On this occasion we have 2 free HTML video players compared: Fluid Player and... Read More

• How to create a successful Native advertising campaign

  

  Anna Quiroga — Marketing Content Creator

  April 13, 2023 — Annonceurs, Astuces, Automation, Bidder, Blog, Business intelligence, Case study, Conversion tracking, Dating, Devices, eCommerce, Formats publicitaires, Games, Members traffic, Mobile, Multi-Format Ads, Native, Non classifié(e), The Bidder, Web
  

  Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More

• Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs

  

  Giles Hirst — Head of Communication

  March 23, 2023 — Case study, Direct Links, Éditeurs, Formats publicitaires, Menu tabs, Mobile
  

  As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More

• How to beat Adblockers: Monetize adblock traffic with ExoClick’s solutions

  

  Anna Quiroga — Marketing Content Creator

  March 21, 2023 — Ad blocking, Annonceurs, Blog, Éditeurs, Formats publicitaires
  

  Ad blockers are becoming increasingly more popular, with 42.7% of internet users using ad blocking tools globally, according to Backlinko. This huge percentage costs billions of dollars in ad revenue losses for publishers, and stops advertiser campaigns reaching end users. But what exactly are ad blockers and how do they affect you as an ExoClick client? In this blog post, we will explain how to beat adblockers: How they work,... Read More

• Advertisers! Here are 11 top tips for video advertising in India

  

  Anna Quiroga — Marketing Content Creator

  March 20, 2023 — Annonceurs, Astuces, Blog, Dating, Devices, Étude de marché, Formats publicitaires, Games, In-Stream, Mobile, Outstream, Pre-roll in-stream, Targeting, Video, Web
  

  Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More

• Publishers: Here’s how to monetize social media groups with ExoClick!

  

  Anna Quiroga — Marketing Content Creator

  March 15, 2023 — Astuces, Blog, Dating, Éditeurs, Formats publicitaires, Social Messenger Traffic
  

  If you are a publisher and manage social media groups and messenger chats, it is definitely time to learn how to monetize social media groups! Your audience is highly active and engaged because your content reflects their hobbies or specific interests. They are always craving new content and entertainment, and by showing them sponsored messages promoting services related to these interests and hobbies, you could bring value to your community... Read More

• HTML Video Player Comparison: Fluid Player vs. JW Player

  

  Anna Quiroga — Marketing Content Creator

  March 13, 2023 — Blog, Comparison, Étude de marché, Fluid Player, Formats publicitaires, In-Stream, Outstream, Pre-roll in-stream, Video, VR
  

  In this article we are going to carry out an HTML video player comparison for two of the top players in the market today: JW Player and as an alternative to JW Player, Fluid Player. With 91% of online businesses using video as a marketing tool, online video content has become a fundamental part of digital advertising. By using video, online companies have achieved: Audience engagement (61%) Leads/click throughs (56%)... Read More

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