Formats publicitaires
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Advertiser Guide to Responsive Display Ads
Giles Hirst — Head of Communication
April 20, 2022 — Annonceurs, Formats publicitaires, Responsive Display Ads, Tutoriel
Imagine if you could access all display inventory from one campaign. That’s where Responsive Display Ads can help. In our Advertiser Guide to Responsive Ads, we are going to explain everything you need to know! A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google... Read More
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Publisher Guide to Responsive Display Ads
Ada Llorca — Head of Publishing
April 4, 2022 — Éditeurs, Formats publicitaires, Responsive Display Ads
A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google Ads and now they are available on ExoClick’s platform. RDAs are created automatically from an Advertiser's uploaded assets: images and texts (title, description and brand). ExoClick's system then combines and adjusts them so that the... Read More
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Case Study: In-Page Push Notifications VoD offer 35.15% ROI
Oscar Amores — Senior Media Buyer
February 23, 2022 — Affiliates, Annonceurs, Astuces, Case study, Formats publicitaires, In Page Push Notification, Mobile
Campaign period: 10/10/2021 - 31/12/2021 (71 days) Offer type: VoD Ad Network: ExoClick Ad format: In-Page Push Notifications GEO: United States Devices: Mobile, iOS Introduction I wanted to promote a Video-on-Demand offer. It was based on the end user taking out a monthly/yearly subscription. The Payout was $45 for a sign up to a subscription. Although video ads are a great way to convert a video offer, I wanted to... Read More
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ExoClick updates The Ultimate Guide to Dating for 2022
Giles Hirst — Head of Communication
February 10, 2022 — Annonceurs, Astuces, Dating, email clicks, Formats publicitaires, Members traffic
Converting Dating offers with ExoClick’s traffic can lead to a great ROI for advertisers. To help our clients maximize their revenues, we have updated our Ultimate Guide to Dating with the latest network statistics. We have also highlighted some new ad formats that give advertisers even more opportunities to convert their Dating offers. In the downloadable PDF you will find: Detailed Business Intelligence statistics about our traffic sources including volumes... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Annonceurs, Caractéristiquess de la plateforme, Company, Dating, Éditeurs, Formats publicitaires, In Page Push Notification, LiveCams, Members traffic, Multi-Format Ads, Native, Outstream, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Publisher Case Study: Increased eCPMs with In Page Push Notifications
Giles Hirst — Head of Communication
December 2, 2021 — Case study, Éditeurs, Formats publicitaires, In Page Push Notification, Push Notifications
Publishers! Have you implemented our In Page Push Notifications ad format yet? Since launching the ad format in September, more and more publishers are creating In Page Push Notification ad zones. In this article we look at 2 Publisher sites who have implemented the format and how it increased their revenues and how In Page Push Notification eCPMs compared to standard banner eCPMs for their sites. But first, here’s a... Read More
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6 ways to maximise Christmas online sales
Giles Hirst — Head of Communication
November 23, 2021 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Fullpage Interstitial, Games, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Video, Web
Christmas is the biggest shopping event of the year, coming straight after BlackFriday/Cyber Monday. In this blog post we bring you 6 ways to maximise Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions on ExoClick's platform this holiday season. #1 Digital products will be huge this Christmas This year physical goods are being hit by supply chain issues, in fact American online... Read More
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Members Area Publishers! In Profile Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Éditeurs, Formats publicitaires, Members traffic
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Profile Native, where a Native ad that appears like a dating profile,... Read More
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Advertisers! Get The Ultimate Guide to LiveCams!
Giles Hirst — Head of Communication
November 16, 2021 — Affiliates, Annonceurs, Astuces, Débutants, Formats publicitaires, LiveCams, Members traffic, Mobile, Native, Push Notifications, Tutoriel
ExoClick has produced it's latest PDF in its Ultimate Guide series, this time it's all about how to monetize LiveCam offers. The Ultimate Guide to LiveCams is explains: Why LiveCam offers are so profitable and different payout methods ExoClick's network statistics for CTRs of different ad formats and devices specifically for LiveCam offers Detailed ways to monetize LiveCam offers with Members Area and Free Content site traffic sources and creative... Read More
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10 Native ad zone custom CSS ideas for Publishers
Improving how your Native ad zones are displayed can help the ads blend more into the style of your website. This creates a better user experience and can increase eCPMs, check out our Case Study: How 3 publishers increased Native ad zone CPMs. It's easy to use custom CSS code to improve the impact of how your Native ad zones are displayed and this blog post contains 10 ideas with... Read More
