ExoClick Formats publicitaires Archives

5G and the future of online advertising

Giles Hirst — Head of Communication

November 12, 2018 — Ad blocking, Annonceurs, Devices, Éditeurs, Formats publicitaires, Mobile

4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions, augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their plans to deploy it on a large scale, software is being tested and new hardware is being developed to help the global transition to 5G. With promised super-fast connectivity, very low latency... Read More

How to create a Push Notification ad zone

Giles Hirst — Head of Communication

October 18, 2018 — Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Tutoriel

The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to create a Push Notification ad zone. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All of the website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile... Read More

How to create a Push Notifications campaign

Giles Hirst — Head of Communication

October 18, 2018 — Affiliates, Annonceurs, Caractéristiquess de la plateforme, Formats publicitaires, Tutoriel

The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile devices, even... Read More

Advertisers! Have you tried large format banners?

Giles Hirst — Head of Communication

September 5, 2018 — Annonceurs, Formats publicitaires, Web

Large banners can be a really impactful way to promote your offer, ExoClick has two large desktop banner formats: the Billboard and the Large Footer. The Billboard banner 970x250 The Billboard banner is placed at the top of a publisher’s website and is viewed as soon as the end user loads a publisher’s site. This gives superb visibility to your offer leading to a very high CTR which is considered... Read More

5 marketing tips for Email Click campaigns

Giles Hirst — Head of Communication

August 31, 2018 — Affiliates, Annonceurs, Astuces, Dating, email clicks, Formats publicitaires

Recently ExoClick introduced the Email Clicks ad format. This new ad format, available for dating offers, allows advertisers to bid on CPC emails that go directly to end users who have signed up to dating websites. Throughout the month of September ExoClick is running an exclusive 50% cash back promotion for flat deals on Traffic Mansion’s Email Click campaigns. Here are some email marketing facts and tips to help you... Read More

Network statistics Q2: In-stream video

Giles Hirst — Head of Communication

August 8, 2018 — Affiliates, Annonceurs, Devices, Formats publicitaires, Pre-roll in-stream, Reports

As the industry adopts the in-stream video advertising format, ExoClick’s Business Intelligence team looked through our network data for Q2 to bring you some in-stream video insights. Growth of sites using in-stream video ad zones More and more websites have integrated in-stream ad zones on ExoClick’s network. Here you can see the growth over the last 3 quarters: Impression growth With more websites using the format naturally we have seen... Read More

Publishers! New ad format: 900×250 footer banner

Giles Hirst — Head of Communication

July 16, 2018 — Astuces, Éditeurs, Formats publicitaires, Tutoriel

Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More

7 ExoClick network statistics for Q1 2018

Giles Hirst — Head of Communication

June 6, 2018 — Affiliates, Annonceurs, Dating, Devices, Étude de marché, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Web

ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

Pre-roll in-stream video format: campaign settings and our recommendations

Tatiana Grygorieva — Senior Advertiser Account Manager

May 18, 2018 — Annonceurs, Astuces, Conversion tracking, Formats publicitaires, Pre-roll in-stream, Video

How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More