Formats publicitaires

• Manga users favourite verticals for ads

  

  Giles Hirst — Head of Communication

  March 26, 2020 — Annonceurs, Astuces, Business intelligence, Dating, Devices, Formats publicitaires, Manga & Anime
  

  ExoClick launched their successful Manga and Anime category back in August 2019. So we got our Business Intelligence department to evaluate impressions volumes, what the CTRs were for the top GEOs and the CTRs of the top ad formats and verticals that advertisers are targeting at Manga and Anime users. We have also added some tips for your campaigns to help you convert better. ExoClick’s average daily impression volumes for... Read More

• Tips for Push Notifications on the latest browser versions

  

  Giles Hirst — Head of Communication

  February 6, 2020 — Astuces, Compliance, Formats publicitaires, Google, Mobile, Push Notifications, Web
  

  Both Firefox and Chrome have made changes to the way users can opt-in to receive Push Notifications from a website. According to Chrome the issue that they are addressing is that many websites request the Push Notification opt-in when a user first visits a website, rather than at contextually relevant moments in the user’s journey. Unsolicited permissions requests interrupt the user’s workflow and result in a bad user experience.  Chrome... Read More

• Instant Message or Video Slider? 5 things you should know

  

  Giles Hirst — Head of Communication

  February 4, 2020 — Astuces, Éditeurs, Formats publicitaires, Mobile, Video, Web
  

  As a publisher deciding what ad format you should place in your ad zones is crucial to maximise the revenues that you generate. In this blog post we offer you 5 things to think about if you are considering whether to use the Instant Message or Video Slider formats of your website.   Don’t use both formats at the same time The Instant Message pops up from the bottom right... Read More

• Advertisers! ExoClick aligns banner advertising sizes with IAB standards

  

  Giles Hirst — Head of Communication

  January 30, 2020 — Annonceurs, Compliance, Formats publicitaires, Google
  

  From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industry recommendations as well as Google ones. This applies to ALL types of banners. Maximum Banner File Size Changes: Current Banner Maximum File Size: 1MB New Banner Maximum File Size: 150KB Please note: All existing campaigns will... Read More

• Instant Message versus Video Slider ad format

  

  Giles Hirst — Head of Communication

  January 22, 2020 — Annonceurs, Astuces, Business intelligence, Dating, Éditeurs, Formats publicitaires, Games, Mobile, Video, Web
  

  Both of these ad formats work in a similar way, they are both shown to the end user by appearing from the bottom right of the screen. Both formats are eye catching and offer higher visibility due to their movement on the webpage. Because of each format's position, only one can be used on a web page at a time, which means publishers need to decide which format to use.... Read More

• Target mobile gamers with your gaming offers this holiday season

  

  Giles Hirst — Head of Communication

  December 3, 2019 — Astuces, Formats publicitaires, Games, Manga & Anime, Mobile, Pre-roll in-stream, Video
  

  During Christmas mobile gaming is huge! New research from Tapjoy states mobile gamers are planning to relax and use their free time to playing games on their devices. Tapjoy surveyed 8,000 mobile gamers and found that 68% have plans to get in some serious additional gaming time over the holiday break. 41% of respondents intend to play three additional hours or more during the holidays, going above and beyond their... Read More

• Is your marketing material compliant?

  

  Bryan McDonald — Head of Compliance

  November 25, 2019 — Affiliates, Annonceurs, Compliance, Formats publicitaires, Native, Non classifié(e), Tutoriel
  

  ExoClick does not accept marketing material that is considered to be deceptive or misleading.  We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More

• Case study: How 3 publishers increased earnings with our in-line popunder code

  

  Ada Llorca — Head of Publishing

  November 21, 2019 — Ad blocking, Case study, Éditeurs, Formats publicitaires
  

  Ad blocking continues to negatively affect publisher revenues, ExoClick provides a free solution to publisher clients called Neverblock which circumvents ad blockers and still shows publishers ads. But we also have a second option that Publishers can try based around forcing popunders to show even if the end user is using an adblocker. It’s called our in-line popunder code and is very easy to implement in the <body> tags on... Read More

• Native advertising: Tips to get creative

  

  Giles Hirst — Head of Communication

  November 4, 2019 — Annonceurs, Astuces, Formats publicitaires, Native
  

  Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Think of it as content marketing. Once a user clicks on your Native... Read More

• Push Notifications: Why is subscriber lifetime so important?

  

  Giles Hirst — Head of Communication

  October 30, 2019 — Business intelligence, Case study, Éditeurs, Formats publicitaires, Push Notifications
  

  When a subscriber opts in to receiving Push Notifications from your website you want the user to stay opted in for as long as possible. Subscribers can decide to block your Push Notifications at any time, so you need an ad network that will ensure that the notifications your subscriber gets are useful to him and that he doesn’t get annoyed by receiving too many. The longer the subscribers stay... Read More

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