Formats publicitaires

• ExoClick network statistics Q1

  

  Giles Hirst — Head of Communication

  April 25, 2019 — Affiliates, Annonceurs, Business intelligence, Dating, Formats publicitaires, Native, Push Notifications
  

  Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native.   The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More

• ExoClick’s Newbie Guide to Advertising

  

  Giles Hirst — Head of Communication

  March 13, 2019 — Affiliates, Annonceurs, Astuces, Caractéristiquess de la plateforme, Débutants, Formats publicitaires, Retargeting, Targeting, Tutoriel
  

  Download our 'Newbie Guide to Advertising' by ExoClick's Customer Services department. It's packed full of tutorials and tips to get you started! If you have any questions or you need more advice on campaign optimisation contact our Client Care Agents 24/7. We wish you lots of successful campaigns! Read More

• Masterclass for publishers: Using push notifications from multiple networks

  

  Juanma Cortes — Technical Support Specialist

  February 13, 2019 — Éditeurs, Formats publicitaires, Push Notifications, Tutoriel
  

  Did you know that you can integrate ExoClick’s push notifications even if you have already configured your site with another push notification provider? The advantage of doing this is that you have more options to monetize your push notification traffic. This masterclass tutorial will show you how to seamlessly integrate ExoClick’s push notifications without affecting push notifications from other networks.   How does it work? ExoClick offers different integration methods... Read More

• Using VAST to show ExoClick ads

  

  Juanma Cortes — Technical Support Specialist

  January 17, 2019 — Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Pre-roll in-stream, Video
  

  What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More

• 5 ExoClick Network Stats from 2018

  

  Giles Hirst — Head of Communication

  January 16, 2019 — Annonceurs, Dating, Formats publicitaires, Native, Pre-roll in-stream, Push Notifications
  

  Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

• Fluid Player Master Class #2: How to add ad zones

  

  Juanma Cortes — Technical Support Specialist

  January 11, 2019 — Astuces, Développeurs, Formats publicitaires, Pre-roll in-stream, Tutoriel, Video
  

  If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Affiliates, Annonceurs, Caractéristiquess de la plateforme, Compliance, Dating, Devices, Éditeurs, email clicks, Formats publicitaires, Google, Members traffic, Mobile, Native, Targeting, Web
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

• 7 emoji tips for push notification campaigns

  

  Giles Hirst — Head of Communication

  December 12, 2018 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Étude de marché, Formats publicitaires
  

  Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns.   Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More

• How to beat the pre-roll skip ad button

  

  Giles Hirst — Head of Communication

  November 27, 2018 — Annonceurs, Astuces, Formats publicitaires, Pre-roll in-stream, Video
  

  Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More

• 7 Network Statistics Q3: Global RTB and Native Advertising on RTB

  

  Giles Hirst — Head of Communication

  November 15, 2018 — Annonceurs, Devices, Formats publicitaires, Native, Reports, RTB
  

  In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More

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