Formats publicitaires

• New feature: Multi-Format Ad Statistics for Publishers

  

  Giles Hirst — Head of Communication

  July 23, 2021 — Éditeurs, Formats publicitaires, Multi-Format Ads, Tutoriel
  

  Publishers can now  track the performance of their Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them with our Multi-Format Ad Statistics. Data can be viewed in both the Statistics tab and the Dashboard: In the Statistics tab data is displayed for Multi-Format Ad Zones in two reports in the Sites & Zones tab: Ad Zones and Multi-Format Zone Details (New) In... Read More

• Case study: 36% ROI for Dating offer with In-stream video

  

  Giles Hirst — Head of Communication

  July 7, 2021 — Affiliates, Annonceurs, Case study, Dating, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Video, Web
  

  Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net profit: 41,796 USD ROI: 36% Introduction An ExoClick advertiser wanted to convert affiliate dating offers. He had never used In-stream Video advertising before and was advised by his account manager that... Read More

• Publishers! How does Outstream compare to Banner eCPMs & CTRs?

  

  Giles Hirst — Head of Communication

  June 22, 2021 — Astuces, Éditeurs, Formats publicitaires, Outstream, Video
  

  The Outstream video ad format should be considered as a display ad and using the Outstream video ad format can not only bring you extra revenues, but is great for user experience. In this blog post we bring you our network’s Business Intelligence data as well as some tips for using both Outstream and Banner ad zones on your desktop and mobile sites. Outstream versus Banners Our Business Intelligence department... Read More

• Advertisers: Is Outstream more cost effective than Banners?

  

  Giles Hirst — Head of Communication

  June 21, 2021 — Annonceurs, Business intelligence, Formats publicitaires, Mobile, Outstream, Video, Web
  

  Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More

• Euro & Copa América: Sports Betting CTRs and tips

  

  Giles Hirst — Head of Communication

  June 14, 2021 — Affiliates, Annonceurs, Astuces, Business intelligence, Formats publicitaires
  

  Football tournaments have kicked off, after 18 months of the pandemic, two of the worlds biggest will create a month of football frenzy, UEFA Euro 11 June – 11 July and Copa América 13 June - 10 July, making it the perfect time to promote your Sports Betting offers. This blog post is packed with tips to help you convert your campaigns score big! Sports Betting CTRs Our Business Intelligence... Read More

• Publisher Case Study: Increased revenues using our Multi-Format Ads

  

  Giles Hirst — Head of Communication

  May 13, 2021 — Case study, Éditeurs, Formats publicitaires, Multi-Format Ads
  

  Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More

• Multi-Format Ads Guide for Publishers

  

  Giles Hirst — Head of Communication

  May 13, 2021 — Astuces, Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Multi-Format Ads
  

  Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment.  Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More

• Benefits of Preloading Fullpage Interstitial Ads

  

  Juanma Cortes — Technical Coordinator

  May 11, 2021 — Éditeurs, Formats publicitaires, Fullpage Interstitial
  

  The Fullpage Interstitial (FPI) is a postitial ad that appears between page loads on a website. Publishers can use various criteria set within ExoClick’s admin panel to trigger the ad on a user’s click, which then displays the ad to the user. The large format is fully responsive and takes up the full screen of the user’s device making it a popular choice for advertisers. By default ExoClick preloads FPI... Read More

• Publishers! 5 successful Outstream ad zone implementations

  

  Ada Llorca — Head of Publishing

  March 23, 2021 — Astuces, Case study, Éditeurs, Formats publicitaires, Outstream, Video, Web
  

  The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More

• Advertisers! 5 Reasons why you should be using the Fullpage Interstitial

  

  Giles Hirst — Head of Communication

  February 17, 2021 — Annonceurs, Business intelligence, Formats publicitaires, Fullpage Interstitial, Mobile
  

  The Fullpage Interstitial (FPI) is available for Desktop and Mobile/Tablet. The ad format has been used in the mainstream for a couple of years now and is well accepted by users. Here are 5 reasons you should be advertising your offer with the FPI. Reason 1 - It’s BIG! ExoClick’s FPI is full screen and the large format size gives you the opportunity to really capture a user's attention. This... Read More

« Older posts