Formats publicitaires

• Publishers! 5 successful Outstream ad zone implementations

  

  Ada Llorca — Head of Publishing

  March 23, 2021 — Astuces, Case study, Éditeurs, Formats publicitaires, Outstream, Video, Web
  

  The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More

• Advertisers! 5 Reasons why you should be using the Fullpage Interstitial

  

  Giles Hirst — Head of Communication

  February 17, 2021 — Annonceurs, Business intelligence, Formats publicitaires, Fullpage Interstitial, Mobile
  

  The Fullpage Interstitial (FPI) is available for Desktop and Mobile/Tablet. The ad format has been used in the mainstream for a couple of years now and is well accepted by users. Here are 5 reasons you should be advertising your offer with the FPI. Reason 1 - It’s BIG! ExoClick’s FPI is full screen and the large format size gives you the opportunity to really capture a user's attention. This... Read More

• Video Keywords Tags for Publishers & Advertisers

  

  Juanma Cortes — Technical Coordinator

  February 10, 2021 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Targeting, Tutoriel
  

  ExoClick offers 3 different video ad formats: In-Stream, Outstream and Video Slider.  Keyword targeting is especially useful for video formats because publishers tend to have lots of video content on their sites covering hundreds of different content genres. Keywords can then be used by an advertiser to target specific video content ad zones with relevant video ads.   Why is keyword targeting useful? If you are an advertiser, Keyword targeting... Read More

• Publisher Guide to Outstream video

  

  Giles Hirst — Head of Communication

  February 9, 2021 — Astuces, Éditeurs, Formats publicitaires, Video
  

  With the explosion of TikTok, Reels and the dominance of video traffic online the whole world is embracing video. The Outstream Video ad format is a game changer for publishers because it allows you to put video ads on your site where ever you want! This guide will explain: How is Outstream displayed? Outstream benefits to Publishers Outstream best practices Outstream ad zone creation How is Outstream displayed? The Outstream... Read More

• Advertiser Guide to using Outstream Video

  

  Giles Hirst — Head of Communication

  February 8, 2021 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Tutoriel, Video
  

  According to HubSpot, 52% of marketers say video is the type of content with the best ROI. A Singlegrain report noted that 93% of marketers use video. This is because viewers claim they retain 95% of a message when obtained via video (Social Media Week) and Wyzolw states 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. With the explosion... Read More

• Case study: 52% ROI for casino offer using Manga traffic in Thailand

  

  Giles Hirst — Head of Communication

  November 23, 2020 — Affiliates, Annonceurs, Astuces, Bidder, Case study, Formats publicitaires, Manga & Anime, Mobile
  

  ExoClick’s Manga and Anime category is a great high quality traffic source. One affiliate used this traffic source for a very successful campaign to promote a Casino offer in Thailand. Campaign period: May 2020 Offer: Ballthai999.com (Casino) Ad Network: ExoClick Ad format: Popunder GEO: Thailand Investment: $533.64 Total income: $1116 Net profit: $582.36 Conversions: 3,532 leads and 558 sales ROI: 52% Objective My goal was to get Thai leads and... Read More

• Publisher Case Study: Ad zone change: Instant Message to Video Slider

  

  Giles Hirst — Head of Communication

  November 18, 2020 — Astuces, Case study, Éditeurs, Formats publicitaires, Mobile, Video
  

  Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More

• Publisher Case Study: Increase your revenues with the Fullpage Interstitial

  

  Giles Hirst — Head of Communication

  November 11, 2020 — Business intelligence, Case study, Éditeurs, Formats publicitaires, Fullpage Interstitial
  

  ExoClick’s Fullpage Interstitial (FPI) is a large format that takes up the full screen of the device the user is using to view your website. Available for desktop on the horizontal 1600x900px and mobile on the vertical 900x1600px. The format is responsive so works on tablet in vertical and horizontal formats. The Interstitials are served during user navigation of your website depending on how you program the triggers. The format... Read More

• Case Study: How 3 publishers increased Native ad zone CPMs

  

  Giles Hirst — Head of Communication

  October 27, 2020 — Astuces, Caractéristiquess de la plateforme, Case study, Éditeurs, Formats publicitaires, Native, Web
  

  Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Head of Performance

  October 22, 2020 — Annonceurs, Astuces, Bidder, Case study, Formats publicitaires, Games, Mobile, Pre-roll in-stream, Targeting, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

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