Formats publicitaires
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Top 5 HTML video players
Giles Hirst —
March 21, 2018 — Astuces, Éditeurs, Formats publicitaires, Pre-roll in-stream, VideoHead of Communication
Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More
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Native Interstitial and Native Exit: Tips
Ada Llorca —
March 8, 2018 — Astuces, Caractéristiquess de la plateforme, Compliance, Éditeurs, Formats publicitaires, Google, Mobile, Native, WebHead of Publishing
ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More
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8 ExoClick network stats from 2017
Giles Hirst —
February 15, 2018 — Annonceurs, Dating, Devices, Éditeurs, Formats publicitaires, Members traffic, Mobile, Programmatic, Reports, WebHead of Communication
2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of... Read More
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Advertisers: 2018 is the year of user experience
Oliwia Kaluzynska —
February 13, 2018 — Annonceurs, Compliance, Formats publicitaires, Google, Native, Pre-roll in-stream, VideoHead of Advertising
Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More
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Publishers: 2018 is the year of user experience…
Ada Llorca —
February 13, 2018 — Compliance, Éditeurs, Formats publicitaires, Google, Native, Pre-roll in-stream, VideoHead of Publishing
With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More
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How Google’s new restrictions affect you as an Advertiser
Bryan McDonald —
January 10, 2018 — Annonceurs, Compliance, Formats publicitaires, Google, VideoHead of Compliance
Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More
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6 publisher tips to optimise your digital advertising revenues
Ada Llorca —
November 21, 2017 — Ad blocking, Astuces, Débutants, Éditeurs, Formats publicitaires, Mobile, NativeHead of Publishing
If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More
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Tutorial: 9 steps to set up a campaign with ExoClick
Oscar Amores —
October 24, 2017 — Annonceurs, Caractéristiquess de la plateforme, Débutants, Formats publicitaires, Retargeting, Targeting, TutorielHead of Performance
If you are new to ExoClick, this 9 step guide will show you how to set up an advertising campaign on our network, and by using our high quality traffic sources and platform features in order to convert your offers. Step 1 - Create an account You can create an account using our signup form here. Normally it takes a few hours for our customer services team to approve your... Read More
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The IAB’s new ad standards address the shift to cross-screen and responsive advertising
Giles Hirst —
July 21, 2017 — Ad blocking, Annonceurs, Éditeurs, Formats publicitaires, Non classifié(e)Head of Communication
The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More
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8 Native advertising tips for advertisers
Giles Hirst —
June 9, 2017 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Formats publicitaires, NativeHead of Communication
ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More