Formats publicitaires

Publishers! New ad format: 900×250 footer banner

Giles Hirst — Head of Communication

July 16, 2018 — Astuces, Éditeurs, Formats publicitaires, Tutoriel

Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More

7 ExoClick network statistics for Q1 2018

Giles Hirst — Head of Communication

June 6, 2018 — Affiliates, Annonceurs, Dating, Devices, Étude de marché, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Web

ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

Pre-roll in-stream video format: campaign settings and our recommendations

Tatiana Grygorieva — Senior Advertiser Account Manager

May 18, 2018 — Annonceurs, Astuces, Conversion tracking, Formats publicitaires, Pre-roll in-stream, Video

How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More

Native Interstitial and Native Exit: Tips

Ada Llorca — Head of Publishing

March 8, 2018 — Astuces, Caractéristiquess de la plateforme, Compliance, Éditeurs, Formats publicitaires, Google, Mobile, Native, Web

ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More

8 ExoClick network stats from 2017

Giles Hirst — Head of Communication

February 15, 2018 — Annonceurs, Dating, Devices, Éditeurs, Formats publicitaires, Members traffic, Mobile, Programmatic, Reports, Web

2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of... Read More

Advertisers: 2018 is the year of user experience

Oliwia Kaluzynska — Head of Advertising

February 13, 2018 — Annonceurs, Compliance, Formats publicitaires, Google, Native, Pre-roll in-stream, Video

Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More

Publishers: 2018 is the year of user experience…

Ada Llorca — Head of Publishing

February 13, 2018 — Compliance, Éditeurs, Formats publicitaires, Google, Native, Pre-roll in-stream, Video

With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More

How Google’s new restrictions affect you as an Advertiser

Bryan McDonald — Head of Compliance

January 10, 2018 — Annonceurs, Compliance, Formats publicitaires, Google, Video

Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More

6 publisher tips to optimise your digital advertising revenues

Ada Llorca — Head of Publishing

November 21, 2017 — Ad blocking, Astuces, Débutants, Éditeurs, Formats publicitaires, Mobile, Native

If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More