Formats publicitaires

• Case study: 52% ROI for casino offer using Manga traffic in Thailand

  

  Giles Hirst — Head of Communication

  November 23, 2020 — Affiliates, Annonceurs, Astuces, Bidder, Case study, Formats publicitaires, Manga & Anime, Mobile
  

  ExoClick’s Manga and Anime category is a great high quality traffic source. One affiliate used this traffic source for a very successful campaign to promote a Casino offer in Thailand. Campaign period: May 2020 Offer: Ballthai999.com (Casino) Ad Network: ExoClick Ad format: Popunder GEO: Thailand Investment: $533.64 Total income: $1116 Net profit: $582.36 Conversions: 3,532 leads and 558 sales ROI: 52% Objective My goal was to get Thai leads and... Read More

• Publisher Case Study: Ad zone change: Instant Message to Video Slider

  

  Giles Hirst — Head of Communication

  November 18, 2020 — Astuces, Case study, Éditeurs, Formats publicitaires, Mobile, Video
  

  Experimenting with ad zones and different ad formats are one of the key factors to increasing revenues. When ExoClick introduced the Video Slider ad format one of our recommendations was to replace the Instant Message format with Slider. This is because the Slider works similarly to the IM format. Both appear in the bottom right of the websites screen, the difference is that, as its name suggests, the Slider slides... Read More

• Publisher Case Study: Increase your revenues with the Fullpage Interstitial

  

  Giles Hirst — Head of Communication

  November 11, 2020 — Business intelligence, Case study, Éditeurs, Formats publicitaires, Fullpage Interstitial
  

  ExoClick’s Fullpage Interstitial (FPI) is a large format that takes up the full screen of the device the user is using to view your website. Available for desktop on the horizontal 1600x900px and mobile on the vertical 900x1600px. The format is responsive so works on tablet in vertical and horizontal formats. The Interstitials are served during user navigation of your website depending on how you program the triggers. The format... Read More

• Case Study: How 3 publishers increased Native ad zone CPMs

  

  Giles Hirst — Head of Communication

  October 27, 2020 — Astuces, Caractéristiquess de la plateforme, Case study, Éditeurs, Formats publicitaires, Native, Web
  

  Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Head of Performance

  October 22, 2020 — Annonceurs, Astuces, Bidder, Case study, Formats publicitaires, Games, Mobile, Pre-roll in-stream, Targeting, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• The premium power of the Direct Link

  

  Zara Mankoo — Publisher Account Manager - Members Area

  October 6, 2020 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Dating, Formats publicitaires, Games, Members traffic, Mobile, Web
  

  ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More

• Publishers! 3 different ways to set up your Native Ad Zones

  

  Juanma Cortes — Technical Support Specialist

  August 31, 2020 — Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Native, Tutoriel
  

  Creating a native ad zone is simple and yet powerfully customizable. You are able to use slightly different processes for setting up a Native Ad zone depending on your needs: #1 - You simply want to set up a responsive ad zone, and choose the aspect ratio of the native ad zone’s images. #2 - You want to set up the ad zone to match a custom image size or... Read More

• Advertisers: What is working in LATAM right now?

  

  Giles Hirst — Head of Communication

  August 4, 2020 — Annonceurs, Business intelligence, Étude de marché, Formats publicitaires, Mobile, Pre-roll in-stream, Reports, Video
  

  ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More

• Make more revenues with less ad formats!

  

  Giles Hirst — Head of Communication

  July 20, 2020 — Annonceurs, Business intelligence, Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires
  

  Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More

• ExoClick’s Ultimate Guide to Video Advertising

  

  Giles Hirst — Head of Communication

  July 1, 2020 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Pre-roll in-stream, Tutoriel, Video
  

  Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns.   Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More

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