Business intelligence
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8 ways to maximize your Christmas online sales 2023
Anna Quiroga — Marketing Content Creator
November 28, 2023 — Annonceurs, Astuces, Blog, Business intelligence, eCommerce, Formats publicitaires, Fullpage Interstitial, Games, In-Stream, Mobile, Native, Outstream, Push Notifications, Slider, Video, Web
The holiday season is just around the corner and it’s truly the best time of the year for both consumers and online retailers globally. Since the recession in 2008, Christmas holiday retail sales have grown steadily: According to Cision, across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally and $270 billion in the U.S. In this article we bring you 8 ways to maximize Christmas... Read More
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How to convert online offers in South East Asia
Giles Hirst — Head of Communication
November 16, 2023 — Affiliates, Annonceurs, Business intelligence, Dating, eCommerce, Formats publicitaires, Games, Mobile, Native, Outstream, Pre-roll in-stream, Slider, Traffic Share, Video
Have you ever wanted to know how to convert online offers in South East Asia? And how do you reach the South Asian market? Well to coincide with Team ExoClick’s visit to Affiliate World Asia in Bangkok 7-8 December, we thought we would look at our network business intelligence data for South East Asia, looking at the top 6 countries who have the fastest growing online markets worldwide. Those countries... Read More
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Account manager tips to convert Black Friday and Cyber Monday offers
Anna Quiroga — Marketing Content Creator
November 8, 2023 — Astuces, Blog, Business intelligence, CTA, Dating, Devices, eCommerce, Étude de marché, Formats publicitaires, Fullpage Interstitial, Games, Mobile, Native, Outstream, Push Notifications, Slider, Targeting, Video, Web
Last year’s Black Friday and Cyber Monday we saw a global online sales spend of $1.14 trillion, with an increase of 3.5% on Black Friday sales alone - Everything seems to point out that the shopping season is geared to be highly lucrative in 2023! The days surrounding the 2 international shopping events focus a lot of traffic of highly engaged shoppers who are actively looking for deals and shopping... Read More
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How to convert your eCommerce offers in China on Singles’ Day with Banners
Anna Quiroga — Marketing Content Creator
October 24, 2023 — Annonceurs, Astuces, Blog, Business intelligence, Devices, eCommerce, Étude de marché, Formats publicitaires, Mobile, Responsive Display Ads, Targeting, Web
Learn how to convert your eCommerce offers in China from our experts! If you are an advertiser promoting eCommerce offers in China, you have probably heard about Singles' Day, which is one of China’s, and recently the world’s, biggest shopping events, with sales estimated at $157 billion USD (1.1 trillion yuan) in 2022, according to Queue It. Banner being a great format to promote eCommerce offers, it becomes ideal for... Read More
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How to convert your online offers in Brazil with ExoClick
Anna Quiroga — Marketing Content Creator
September 28, 2023 — Annonceurs, Astuces, Blog, Business intelligence, Dating, Devices, Direct Links, eCommerce, email clicks, Étude de marché, Formats publicitaires, Games, In Page Push Notification, In-Stream, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Slider, Sports Betting, Video, Web
Are you wondering how to convert online offers in Brazil? According to PwC’s report ‘Brazil - leading the digital media revolution in Latin America’, Brazil is the largest economy and online entertainment market in LATAM. Brazil’s increase in spending on online entertainment and media is linked to its growing middle class, the growth in internet access, and is also further boosted by this GEO’s generalized interest in sports events, mostly... Read More
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Marta Expósito, PHD: Improving the online advertising ecosystem
Anna Quiroga — Marketing Content Creator
September 14, 2023 — Ad Refresh, Blog, Business intelligence, Careers, Company, Multicultural
Employee wellbeing in the ad tech industry and personal and professional development in ad tech continue to be hot topics within the sector, so when thinking of working in this highly competitive environment, it is important to find ad tech companies that promote employee wellbeing and focus on their employee's development. ExoClick is an innovative ad network and multicultural ad tech company that has a strong focus on both improving... Read More
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How to convert UK Dating traffic with Email Clicks
Anna Quiroga — Marketing Content Creator
August 24, 2023 — Annonceurs, API, Astuces, Blog, Business intelligence, CTA, Dating, email clicks, Formats publicitaires, Members traffic, Targeting
Are you wondering how to convert UK Dating traffic with Email Clicks and why use ExoClick’s Email Clicks ad format to target Dating traffic? The United Kingdom is proving to be a very profitable GEO when it comes to the Dating vertical. In fact, according to Statista, revenue in the UK’s online Dating market is projected to reach US$192m in 2023, with a projected annual growth rate (CAGR 2023-2027) of... Read More
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Adness Case Study: How to target Members Area sites with RTB programmatic ads
Anna Quiroga — Marketing Content Creator
August 2, 2023 — Annonceurs, Blog, Business intelligence, Case study, Dating, Devices, Direct Links, Formats publicitaires, Games, Members traffic, Mobile, RTB
Are you looking to easily reach huge volumes of Members Area traffic and automatically scale your campaigns? You can do it if you target Members Area websites with RTB programmatic ads! In today’s article we will explain to you why you should be using RTB ad zones to promote your offers on Members Area sites, and we will give your insights into Adness’ audience exclusive stats and expert tips to... Read More
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How to convert Sports Betting offers with ExoClick
Giles Hirst — Head of Communication
May 23, 2023 — Affiliates, Annonceurs, Business intelligence, Formats publicitaires, Mobile, Sports Betting
Football fever is here! With the UEFA Europa League final just around the corner on 31 May and the UEFA Champions League final on 10 June, now is the time to get your campaigns set up on ExoClick to promote your sports betting offers. Even though many sports events are local to certain countries, they have a global opportunity to generate interest from billions of betters, all over the world.... Read More
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How to create a successful Native advertising campaign
Anna Quiroga — Marketing Content Creator
April 13, 2023 — Annonceurs, Astuces, Automation, Bidder, Blog, Business intelligence, Case study, Conversion tracking, Dating, Devices, eCommerce, Formats publicitaires, Games, Members traffic, Mobile, Multi-Format Ads, Native, Non classifié(e), The Bidder, Web
Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More