Tracking

• Why ROI is the most important KPI for campaign success

  

  Giles Hirst — Head of Communication

  May 22, 2023 — Affiliates, Annonceurs, Automation, Smart Bid, Tracking
  

  Key Performance Indicators, or KPIs for online advertising, are measurable values that help assess the progress or success of a campaign by evaluating specific objectives or goals. KPIs are used to track performance and provide a quantifiable measurement of critical factors that are essential for the success of a campaign. KPIs are important because they provide actionable insights, facilitate performance monitoring, and help align efforts toward desired outcomes. By setting and... Read More

• Advertisers! ExoClick launches the Ultimate Guide to Online Casino Games Offers!

  

  Anna Quiroga — Marketing Content Creator

  September 14, 2022 — Annonceurs, Blog, Case study, Devices, Formats publicitaires, Fullpage Interstitial, In Page Push Notification, Members traffic, Mobile, Multi-Format Ads, Native, Outstream, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Targeting, Tracking, Web
  

  Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More

• How to maximize ROI with ExoClick’s Bidder and Conversion Tracking

  

  Anna Quiroga — Marketing Content Creator

  September 5, 2022 — Annonceurs, Automation, Bidder, Case study, Conversion tracking, Tracking
  

  Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More

• How to implement conversion tracking with ExoClick and third-party platforms

  

  Juanma Cortes — Head of Technical Support

  October 2, 2018 — Affiliates, Annonceurs, API, Conversion tracking, Débutants, Tracking, Tutoriel
  

  What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More

• API Masterclass #1: Data Collection

  

  Juanma Cortes — Head of Technical Support

  July 9, 2018 — Annonceurs, API, Astuces, Débutants, Tracking, Tutoriel
  

  If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More