Éditeurs
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The ExoClick Customer Success Team: Your 24/7 Partner for Success
Anna Quiroga — Marketing Content Creator
September 8, 2023 — Annonceurs, Blog, Careers, Client Care, Company, Éditeurs, Multicultural
If you are an ExoClick client, you have most likely gotten in touch with the ExoClick Customer Success Team - In the ever-evolving landscape of digital advertising and publishing, having a reliable partner to guide you through the intricacies of the industry is invaluable. ExoClick, a prominent player in the online advertising world, has been providing exemplary 24/7 customer service and dedicated ad tech support since 2013 through its dedicated... Read More
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New Publisher feature: Ad Refresh! How to further monetize user time
Anna Quiroga — Marketing Content Creator
August 30, 2023 — Ad Refresh, Astuces, Éditeurs, Formats publicitaires, Responsive Display Ads
What is Ad Refresh? It is a new ExoClick feature that allows publishers to refresh ad content on various Banner ad zones, including RDAs, on their website, in order to serve not one, but several ads per user, per session. So the more time an end user spends on a page section that has an ad zone, the more ads they will get the chance to view. This is beneficial... Read More
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Publishers! Benefits of using Sub IDs on your Email Click ad zones
Anna Quiroga — Marketing Content Creator
July 26, 2023 — Astuces, Blog, CTA, Dating, Éditeurs, email clicks, Formats publicitaires, Members traffic, Tutoriel
Are you a Dating website publisher wanting to monetize your email sign ups? Then, Email Clicks are the ad format for you: Publishers have the freedom to create an email template that all advertisers will use to target your email lists. Available on CPC for advertisers, it works by sending an email to the end user which contains a call to action (Smart Link) that directs the user to the advertiser’s... Read More
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Desktop publisher case study: How to increase ad revenue with Direct Links
Anna Quiroga — Marketing Content Creator
May 9, 2023 — Astuces, Case study, CTA, Dating, Devices, Direct Links, eCommerce, Éditeurs, Formats publicitaires, Games, Menu tabs, Web
Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More
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Free HTML video players compared: Fluid Player vs. Video.JS
Anna Quiroga — Marketing Content Creator
April 19, 2023 — Blog, Caractéristiquess de la plateforme, Comparison, Éditeurs, Fluid Player, Formats publicitaires, IAB, In-Stream, Outstream, Pre-roll in-stream, Video, VR
With 91% of businesses using video as a marketing tool, online video has become a fundamental part of digital advertising. Are you a publisher looking to stream and monetize video content on your site? Welcome to the second edition of our video player comparison series! In our fist article we measured Fluid Player against JW Player. On this occasion we have 2 free HTML video players compared: Fluid Player and... Read More
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Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs
Giles Hirst — Head of Communication
March 23, 2023 — Case study, Direct Links, Éditeurs, Formats publicitaires, Menu tabs, Mobile
As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More
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How to beat Adblockers: Monetize adblock traffic with ExoClick’s solutions
Anna Quiroga — Marketing Content Creator
March 21, 2023 — Ad blocking, Annonceurs, Blog, Éditeurs, Formats publicitaires
Ad blockers are becoming increasingly more popular, with 42.7% of internet users using ad blocking tools globally, according to Backlinko. This huge percentage costs billions of dollars in ad revenue losses for publishers, and stops advertiser campaigns reaching end users. But what exactly are ad blockers and how do they affect you as an ExoClick client? In this blog post, we will explain how to beat adblockers: How they work,... Read More
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Publishers: Here’s how to monetize social media groups with ExoClick!
Anna Quiroga — Marketing Content Creator
March 15, 2023 — Astuces, Blog, Dating, Éditeurs, Formats publicitaires, Social Messenger Traffic
If you are a publisher and manage social media groups and messenger chats, it is definitely time to learn how to monetize social media groups! Your audience is highly active and engaged because your content reflects their hobbies or specific interests. They are always craving new content and entertainment, and by showing them sponsored messages promoting services related to these interests and hobbies, you could bring value to your community... Read More
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Native Advertising for Websites: ExoClick’s Flexible Ad Format
Giles Hirst — Head of Communication
February 28, 2023 — Astuces, Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Multi-Format Ads, Native
Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More
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Publishers! How to optimize video ad zones with ExoClick
Giles Hirst — Head of Communication
February 20, 2023 — Éditeurs, Formats publicitaires, In-Stream, Outstream, Pre-roll in-stream, Video
When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More