Targeting
-
Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Astuces, Blog, Dating, Devices, eCommerce, Étude de marché, Formats publicitaires, Games, Mobile, Slider, Targeting, Video, Web
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More
-
Advertisers! Here are 11 top tips for video advertising in India
Anna Quiroga — Marketing Content Creator
March 20, 2023 — Annonceurs, Astuces, Blog, Dating, Devices, Étude de marché, Formats publicitaires, Games, In-Stream, Mobile, Outstream, Pre-roll in-stream, Targeting, Video, Web
Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More
-
Target Dating Sites with Members Area Traffic for your Valentine’s Day offers
Anna Quiroga — Marketing Content Creator
February 8, 2023 — Annonceurs, Blog, Case study, Dating, Devices, Formats publicitaires, Members traffic, Menu tabs, Mobile, Native, Reports, Targeting, Web
Around Valentine’s Day time, lots of daters looking for a special someone will increase their activity on Members Area dating sites. This is the ideal time for advertisers across the globe to target dating sites to promote streaming, games and dating offers. Members Area is one of the best traffic sources to target these verticals, because your ads are placed inside the Members Area section of dating sites, where opted-in... Read More
-
Online campaign trends for Chinese New Year 2023
Anna Quiroga — Marketing Content Creator
January 9, 2023 — Affiliates, Annonceurs, Astuces, Bidder, Blog, Devices, eCommerce, Formats publicitaires, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Video, Web
Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More
-
Advertisers! ExoClick launches the Ultimate Guide to Online Casino Games Offers!
Anna Quiroga — Marketing Content Creator
September 14, 2022 — Annonceurs, Blog, Case study, Devices, Formats publicitaires, Fullpage Interstitial, In Page Push Notification, Members traffic, Mobile, Multi-Format Ads, Native, Outstream, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Targeting, Tracking, Web
Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More
-
Advertisers! ExoClick launches the Ultimate Guide to Online Games Offers
Anna Quiroga — Marketing Content Creator
May 30, 2022 — Annonceurs, Astuces, Business intelligence, Formats publicitaires, Fullpage Interstitial, Games, In Page Push Notification, Members traffic, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Targeting, Video
Online games have become one of the most popular forms of entertainment globally. This is why online games offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. ExoClick serves 408,661,817 daily impressions for Games offers, including Free Content sites and Members area. If you are promoting and monetizing Games offers,... Read More
-
New feature: Targeting or blocking zones across whole sites
Giles Hirst — Head of Communication
July 23, 2021 — Annonceurs, Caractéristiquess de la plateforme, Targeting, Tutoriel
We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow. Here's how it works: To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a... Read More
-
Video Keywords Tags for Publishers & Advertisers
Juanma Cortes — Head of Technical Support
February 10, 2021 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Targeting, Tutoriel
ExoClick offers 3 different video ad formats: In-Stream, Outstream and Video Slider. Keyword targeting is especially useful for video formats because publishers tend to have lots of video content on their sites covering hundreds of different content genres. Keywords can then be used by an advertiser to target specific video content ad zones with relevant video ads. Why is keyword targeting useful? If you are an advertiser, Keyword targeting... Read More
-
Case study: How to optimise an In-Stream Video campaign
Oscar Amores — Senior Media Buyer
October 22, 2020 — Annonceurs, Astuces, Bidder, Case study, Formats publicitaires, Games, Mobile, Pre-roll in-stream, Targeting, Video
Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More
-
Campaign creation updated with new features
Juanma Cortes — Head of Technical Support
February 17, 2020 — Annonceurs, Caractéristiquess de la plateforme, Targeting, Tutoriel
ExoClick has updated the process of creating a campaign, this includes an easier campaign creation flow, a new step and several useful features including set daily limits for budget and impressions and choose how both are delivered. You can also set time limits for your campaigns. The campaign flow has changed in many ways. The current state and changes for each step are detailed below. Step 1: General Here you... Read More