Dating
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How to convert online offers in South East Asia
Giles Hirst — Head of Communication
November 16, 2023 — Affiliates, Annonceurs, Business intelligence, Dating, eCommerce, Formats publicitaires, Games, Mobile, Native, Outstream, Pre-roll in-stream, Slider, Traffic Share, Video
Have you ever wanted to know how to convert online offers in South East Asia? And how do you reach the South Asian market? Well to coincide with Team ExoClick’s visit to Affiliate World Asia in Bangkok 7-8 December, we thought we would look at our network business intelligence data for South East Asia, looking at the top 6 countries who have the fastest growing online markets worldwide. Those countries... Read More
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Account manager tips to convert Black Friday and Cyber Monday offers
Anna Quiroga — Marketing Content Creator
November 8, 2023 — Astuces, Blog, Business intelligence, CTA, Dating, Devices, eCommerce, Étude de marché, Formats publicitaires, Fullpage Interstitial, Games, Mobile, Native, Outstream, Push Notifications, Slider, Targeting, Video, Web
Last year’s Black Friday and Cyber Monday we saw a global online sales spend of $1.14 trillion, with an increase of 3.5% on Black Friday sales alone - Everything seems to point out that the shopping season is geared to be highly lucrative in 2023! The days surrounding the 2 international shopping events focus a lot of traffic of highly engaged shoppers who are actively looking for deals and shopping... Read More
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How to convert your online offers in Brazil with ExoClick
Anna Quiroga — Marketing Content Creator
September 28, 2023 — Annonceurs, Astuces, Blog, Business intelligence, Dating, Devices, Direct Links, eCommerce, email clicks, Étude de marché, Formats publicitaires, Games, In Page Push Notification, In-Stream, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Slider, Sports Betting, Video, Web
Are you wondering how to convert online offers in Brazil? According to PwC’s report ‘Brazil - leading the digital media revolution in Latin America’, Brazil is the largest economy and online entertainment market in LATAM. Brazil’s increase in spending on online entertainment and media is linked to its growing middle class, the growth in internet access, and is also further boosted by this GEO’s generalized interest in sports events, mostly... Read More
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How to convert UK Dating traffic with Email Clicks
Anna Quiroga — Marketing Content Creator
August 24, 2023 — Annonceurs, API, Astuces, Blog, Business intelligence, CTA, Dating, email clicks, Formats publicitaires, Members traffic, Targeting
Are you wondering how to convert UK Dating traffic with Email Clicks and why use ExoClick’s Email Clicks ad format to target Dating traffic? The United Kingdom is proving to be a very profitable GEO when it comes to the Dating vertical. In fact, according to Statista, revenue in the UK’s online Dating market is projected to reach US$192m in 2023, with a projected annual growth rate (CAGR 2023-2027) of... Read More
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Adness Case Study: How to target Members Area sites with RTB programmatic ads
Anna Quiroga — Marketing Content Creator
August 2, 2023 — Annonceurs, Blog, Business intelligence, Case study, Dating, Devices, Direct Links, Formats publicitaires, Games, Members traffic, Mobile, RTB
Are you looking to easily reach huge volumes of Members Area traffic and automatically scale your campaigns? You can do it if you target Members Area websites with RTB programmatic ads! In today’s article we will explain to you why you should be using RTB ad zones to promote your offers on Members Area sites, and we will give your insights into Adness’ audience exclusive stats and expert tips to... Read More
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Publishers! Benefits of using Sub IDs on your Email Click ad zones
Anna Quiroga — Marketing Content Creator
July 26, 2023 — Astuces, Blog, CTA, Dating, Éditeurs, email clicks, Formats publicitaires, Members traffic, Tutoriel
Are you a Dating website publisher wanting to monetize your email sign ups? Then, Email Clicks are the ad format for you: Publishers have the freedom to create an email template that all advertisers will use to target your email lists. Available on CPC for advertisers, it works by sending an email to the end user which contains a call to action (Smart Link) that directs the user to the advertiser’s... Read More
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How to convert Dating offers in China with ExoClick
Maria Serra — Marketing Content Creator
July 20, 2023 — Annonceurs, Astuces, Blog, Dating, Formats publicitaires, In-Stream, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Slider, Smart Bid, Video
China is a fast-growing country with a thriving economy and a particular focus on developing advanced technologies that shape the future, as well as the population’s day to day life. People’s living standards and lifestyles are evolving and improving every year, with general interests shifting increasingly more towards socializing and dating - And a big part of their socializing and dating activities happen online! As a result, the online dating... Read More
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How to create a Native campaign from scratch in just 5 steps with ExoClick
Anna Quiroga — Marketing Content Creator
July 5, 2023 — Annonceurs, Astuces, Blog, Conversion tracking, Dating, Devices, Formats publicitaires, Keyword targeting, Mobile, Native, Responsive Display Ads, Retargeting, Smart Bid, Targeting, Tutoriel, Web
According to Outbrain, Native advertising is expected to reach $98.59 billion by the end of 2023. This is a widely popular format because it is non intrusive, flexible, and brings lots of creative possibilities for advertisers to convert their offers. Native ads do not look like ads, but instead they mimic the website content they are surrounded with, catching the end user’s attention with their snappy titles and compelling visuals,... Read More
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Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Astuces, Blog, Dating, Devices, eCommerce, Étude de marché, Formats publicitaires, Games, Mobile, Slider, Targeting, Video, Web
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More
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Desktop publisher case study: How to increase ad revenue with Direct Links
Anna Quiroga — Marketing Content Creator
May 9, 2023 — Astuces, Case study, CTA, Dating, Devices, Direct Links, eCommerce, Éditeurs, Formats publicitaires, Games, Menu tabs, Web
Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More