Dating
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Members Area Menu Tabs 101
Anna Quiroga — Marketing Content Creator
September 28, 2022 — Annonceurs, Bidder, Blog, Dating, Formats publicitaires, Members traffic, Traffic Share
Members Area traffic is a high quality traffic source. It consists of members of dating sites who are active users that have gone through a signup process to become a member of a website. 67% of Members Area traffic is from English speaking and tier 1 European countries. One of the best ways to convert any offer with dating site members is by targeting the Menu Tabs. These appear within... Read More
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ExoClick’s Dating Traffic Sources now include Social Messenger Groups
Anna Quiroga — Marketing Content Creator
August 11, 2022 — Annonceurs, Astuces, Dating, email clicks, Members traffic, Social Messenger Traffic
ExoClick offers the best quality traffic sources for Dating offers on the internet, some of the most popular ones being Email Clicks and Members Area. Recently, a new traffic source has been added on our Marketplace: Messenger Apps and Social Media traffic, which opens access to sites that have the largest audience numbers on the internet, such as Facebook, Instagram, Twitter, Snapchat, WhatsApp, Viber, Telegram, etc., allowing advertisers to promote... Read More
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ExoClick’s Guide to The Bidder
Giles Hirst — Head of Communication
July 4, 2022 — Annonceurs, Astuces, Automation, Bidder, Case study, Dating, Games, Native
Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More
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Advertisers! How to stay compliant with your Dating offer creatives
Giles Hirst — Head of Communication
March 16, 2022 — Annonceurs, Compliance, Dating, In Page Push Notification, Native
In-Page Push Notifications and Native ad formats are a great way to generate leads for your Dating offers. Both format creatives allow an Image, Title text (50 characters), Description text (90 characters) and Brand text (30 characters). However, when creating campaigns for Dating offers there are some strict compliance rules for creatives of both these formats. These rules must be adhered to in order to have your campaigns approved to... Read More
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ExoClick updates The Ultimate Guide to Dating for 2022
Giles Hirst — Head of Communication
February 10, 2022 — Annonceurs, Astuces, Dating, email clicks, Formats publicitaires, Members traffic
Converting Dating offers with ExoClick’s traffic can lead to a great ROI for advertisers. To help our clients maximize their revenues, we have updated our Ultimate Guide to Dating with the latest network statistics. We have also highlighted some new ad formats that give advertisers even more opportunities to convert their Dating offers. In the downloadable PDF you will find: Detailed Business Intelligence statistics about our traffic sources including volumes... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Annonceurs, Caractéristiquess de la plateforme, Company, Dating, Éditeurs, Formats publicitaires, In Page Push Notification, LiveCams, Members traffic, Multi-Format Ads, Native, Outstream, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Members Area Publishers! In Profile Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Dating, Éditeurs, Formats publicitaires, Members traffic
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Profile Native, where a Native ad that appears like a dating profile,... Read More
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Case Study: ROI 10.48% for Mobile Dating offer using Native in UK
Robin Jaussaud from ExoClick’s Performance advertising team shares this case study for a mobile dating offer using the Native ad format targeting the UK. The UK is a tier 1 country and is a highly competitive market. Robin takes you through the process of testing, using automation tools, campaign optimisation and the final campaign results. Campaign period: 13 May 2021 - 4 June 2021 (23 days) Offer: Casual dating Ad... Read More
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6 Reasons you should test TrafficMansion’s Members Area Native ad zones
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveCam and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
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Case study: 36% ROI for Dating offer with In-stream video
Giles Hirst — Head of Communication
July 7, 2021 — Affiliates, Annonceurs, Case study, Dating, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Video, Web
Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net profit: 41,796 USD ROI: 36% Introduction An ExoClick advertiser wanted to convert affiliate dating offers. He had never used In-stream Video advertising before and was advised by his account manager that... Read More
