Native
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Advertisers! How to stay compliant with your Dating offer creatives
Giles Hirst — Head of Communication
March 16, 2022 — Annonceurs, Compliance, Dating, In Page Push Notification, Native
In-Page Push Notifications and Native ad formats are a great way to generate leads for your Dating offers. Both format creatives allow an Image, Title text (50 characters), Description text (90 characters) and Brand text (30 characters). However, when creating campaigns for Dating offers there are some strict compliance rules for creatives of both these formats. These rules must be adhered to in order to have your campaigns approved to... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Annonceurs, Caractéristiquess de la plateforme, Company, Dating, Éditeurs, Formats publicitaires, In Page Push Notification, LiveCams, Members traffic, Multi-Format Ads, Native, Outstream, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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6 ways to maximise Christmas online sales
Giles Hirst — Head of Communication
November 23, 2021 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Fullpage Interstitial, Games, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Video, Web
Christmas is the biggest shopping event of the year, coming straight after BlackFriday/Cyber Monday. In this blog post we bring you 6 ways to maximise Christmas online sales, with Christmas strategy tips and network CTRs to help you generate better conversions on ExoClick's platform this holiday season. #1 Digital products will be huge this Christmas This year physical goods are being hit by supply chain issues, in fact American online... Read More
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Advertisers! Get The Ultimate Guide to LiveCams!
Giles Hirst — Head of Communication
November 16, 2021 — Affiliates, Annonceurs, Astuces, Débutants, Formats publicitaires, LiveCams, Members traffic, Mobile, Native, Push Notifications, Tutoriel
ExoClick has produced it's latest PDF in its Ultimate Guide series, this time it's all about how to monetize LiveCam offers. The Ultimate Guide to LiveCams is explains: Why LiveCam offers are so profitable and different payout methods ExoClick's network statistics for CTRs of different ad formats and devices specifically for LiveCam offers Detailed ways to monetize LiveCam offers with Members Area and Free Content site traffic sources and creative... Read More
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Publisher Case Study: Creating Effective Native ads for a Multi-Format ad zone
In order to maximize your revenues from Native ads displayed within a Multi-Format ad zone, it is important that the ads displayed appear like the content on your site, or at least look good when displayed against your site’s content. This not only improves user experience but can generate more clicks which increases the value of your Native ad zone leading to higher CPMs and bigger revenues. Many Publishers are... Read More
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10 Native ad zone custom CSS ideas for Publishers
Improving how your Native ad zones are displayed can help the ads blend more into the style of your website. This creates a better user experience and can increase eCPMs, check out our Case Study: How 3 publishers increased Native ad zone CPMs. It's easy to use custom CSS code to improve the impact of how your Native ad zones are displayed and this blog post contains 10 ideas with... Read More
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Case Study: ROI 10.48% for Mobile Dating offer using Native in UK
Robin Jaussaud from ExoClick’s Performance advertising team shares this case study for a mobile dating offer using the Native ad format targeting the UK. The UK is a tier 1 country and is a highly competitive market. Robin takes you through the process of testing, using automation tools, campaign optimisation and the final campaign results. Campaign period: 13 May 2021 - 4 June 2021 (23 days) Offer: Casual dating Ad... Read More
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6 Reasons you should test TrafficMansion’s Members Area Native ad zones
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveCam and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
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Case study: 36% ROI for Dating offer with In-stream video
Giles Hirst — Head of Communication
July 7, 2021 — Affiliates, Annonceurs, Case study, Dating, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Video, Web
Campaign period: 1 October 2020 - 28 Feb 2021 Offer: Dating Ad Network: ExoClick Ad formats: In-stream video, Native, Banners GEOs: UK, Germany, Italy, Hungary, Romania, Poland, Czech Republic, Sweden, Norway Investment: 116,100 USD Total income: 157,896 USD Net profit: 41,796 USD ROI: 36% Introduction An ExoClick advertiser wanted to convert affiliate dating offers. He had never used In-stream Video advertising before and was advised by his account manager that... Read More
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6 Ways ExoClick Innovated in 2020
Giles Hirst — Head of Communication
December 23, 2020 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Éditeurs, Fullpage Interstitial, Mobile, Native, Video, Web
2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More
