Native

• 6 Ways ExoClick Innovated in 2020

  

  Giles Hirst — Head of Communication

  December 23, 2020 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Éditeurs, Fullpage Interstitial, Mobile, Native, Video, Web
  

  2020, a year like no other, but ExoClick still managed to adapt and innovate. With the help of our Business Intelligence department we have examined the data from 2020 and highlight some of the key platform features, tools and business strategies we provided to our clients to help them maximize their revenues in this unusual year. 1 - Traffic record 2020 was a record breaking year for traffic at ExoClick... Read More

• Case Study: How 3 publishers increased Native ad zone CPMs

  

  Giles Hirst — Head of Communication

  October 27, 2020 — Astuces, Caractéristiquess de la plateforme, Case study, Éditeurs, Formats publicitaires, Native, Web
  

  Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for publishers this increases the value of your Native... Read More

• Publishers! 3 different ways to set up your Native Ad Zones

  

  Juanma Cortes — Technical Support Specialist

  August 31, 2020 — Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Native, Tutoriel
  

  Creating a native ad zone is simple and yet powerfully customizable. You are able to use slightly different processes for setting up a Native Ad zone depending on your needs: #1 - You simply want to set up a responsive ad zone, and choose the aspect ratio of the native ad zone’s images. #2 - You want to set up the ad zone to match a custom image size or... Read More

• 3 reasons why you should be targeting Manga users on mobile

  

  Ana Belen — Manga expert

  June 18, 2020 — Affiliates, Annonceurs, Astuces, Business intelligence, Formats publicitaires, Manga & Anime, Mobile, Native, Video
  

  ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 -  Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More

• Is your marketing material compliant?

  

  Bryan McDonald — Head of Compliance

  November 25, 2019 — Affiliates, Annonceurs, Compliance, Formats publicitaires, Native, Non classifié(e), Tutoriel
  

  ExoClick does not accept marketing material that is considered to be deceptive or misleading.  We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More

• Native advertising: Tips to get creative

  

  Giles Hirst — Head of Communication

  November 4, 2019 — Annonceurs, Astuces, Formats publicitaires, Native
  

  Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Think of it as content marketing. Once a user clicks on your Native... Read More

• Native advertising tips for higher conversions

  

  Giles Hirst — Head of Communication

  October 28, 2019 — Affiliates, Annonceurs, Astuces, Business intelligence, Native, Targeting
  

  Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More

• Advertiser tips to convert Manga and Anime users

  

  Giles Hirst — Head of Communication

  October 22, 2019 — Affiliates, Annonceurs, Astuces, Dating, Formats publicitaires, Games, Manga & Anime, Mobile, Native, Video
  

  Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

• Publishers! How to increase your Native advertising traffic value

  

  Giles Hirst — Head of Communication

  October 21, 2019 — Astuces, Business intelligence, Éditeurs, Formats publicitaires, Native, Non classifié(e)
  

  By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More

• How to create Dynamic Keyword Insertions for Native ads

  

  Giles Hirst — Head of Communication

  August 23, 2019 — Affiliates, Annonceurs, Dating, Formats publicitaires, Native, Tutoriel
  

  Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More

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