Native

• Is your marketing material compliant?

  

  Bryan McDonald — Head of Compliance

  November 25, 2019 — Affiliates, Annonceurs, Compliance, Formats publicitaires, Native, Non classifié(e), Tutoriel
  

  ExoClick does not accept marketing material that is considered to be deceptive or misleading.  We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More

• Native advertising: Tips to get creative

  

  Giles Hirst — Head of Communication

  November 4, 2019 — Annonceurs, Astuces, Formats publicitaires, Native
  

  Native advertising is paid advertising where the ad matches the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Think of it as content marketing. Once a user clicks on your Native... Read More

• Native advertising tips for higher conversions

  

  Giles Hirst — Head of Communication

  October 28, 2019 — Affiliates, Annonceurs, Astuces, Business intelligence, Native, Targeting
  

  Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More

• Advertiser tips to convert Manga and Anime users

  

  Giles Hirst — Head of Communication

  October 22, 2019 — Affiliates, Annonceurs, Astuces, Dating, Formats publicitaires, Games, Manga & Anime, Mobile, Native, Video
  

  Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

• Publishers! How to increase your Native advertising traffic value

  

  Giles Hirst — Head of Communication

  October 21, 2019 — Astuces, Business intelligence, Éditeurs, Formats publicitaires, Native, Non classifié(e)
  

  By helping advertisers increase their CTR ratio your traffic becomes more valuable to them, which means they will pay a higher price for your ad zones. I’m talking specifically about Native advertising, and in this blog post I will explain one way you can optimise your Native ad zones. A Native ad consists of an image, a title and description. In your admin panel, when you are setting up a... Read More

• How to create Dynamic Keyword Insertions for Native ads

  

  Giles Hirst — Head of Communication

  August 23, 2019 — Affiliates, Annonceurs, Dating, Formats publicitaires, Native, Tutoriel
  

  Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More

• ExoClick network statistics Q1

  

  Giles Hirst — Head of Communication

  April 25, 2019 — Affiliates, Annonceurs, Business intelligence, Dating, Formats publicitaires, Native, Push Notifications
  

  Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native.   The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More

• 5 ExoClick Network Stats from 2018

  

  Giles Hirst — Head of Communication

  January 16, 2019 — Annonceurs, Dating, Formats publicitaires, Native, Pre-roll in-stream, Push Notifications
  

  Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Affiliates, Annonceurs, Caractéristiquess de la plateforme, Compliance, Dating, Devices, Éditeurs, email clicks, Formats publicitaires, Google, Members traffic, Mobile, Native, Targeting, Web
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

• 7 Network Statistics Q3: Global RTB and Native Advertising on RTB

  

  Giles Hirst — Head of Communication

  November 15, 2018 — Annonceurs, Devices, Formats publicitaires, Native, Reports, RTB
  

  In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More

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