Native

• 5 ExoClick Network Stats from 2018

  

  Giles Hirst — Head of Communication

  January 16, 2019 — Annonceurs, Dating, Formats publicitaires, Native, Pre-roll in-stream, Push Notifications
  

  Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Affiliates, Annonceurs, Caractéristiquess de la plateforme, Compliance, Dating, Devices, Éditeurs, email clicks, Formats publicitaires, Google, Members traffic, Mobile, Native, Targeting, Web
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

• 7 Network Statistics Q3: Global RTB and Native Advertising on RTB

  

  Giles Hirst — Head of Communication

  November 15, 2018 — Annonceurs, Devices, Formats publicitaires, Native, Reports, RTB
  

  In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More

• 7 ExoClick network statistics for Q1 2018

  

  Giles Hirst — Head of Communication

  June 6, 2018 — Affiliates, Annonceurs, Dating, Devices, Étude de marché, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Web
  

  ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

• Native Interstitial and Native Exit: Tips

  

  Ada Llorca — Head of Publishing

  March 8, 2018 — Astuces, Caractéristiquess de la plateforme, Compliance, Éditeurs, Formats publicitaires, Google, Mobile, Native, Web
  

  ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More

• Advertisers: 2018 is the year of user experience

  

  Ada Llorca — Head of Publishing

  February 13, 2018 — Annonceurs, Compliance, Formats publicitaires, Google, Native, Pre-roll in-stream, Video
  

  Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More

• Publishers: 2018 is the year of user experience…

  

  Ada Llorca — Head of Publishing

  February 13, 2018 — Compliance, Éditeurs, Formats publicitaires, Google, Native, Pre-roll in-stream, Video
  

  With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More

• 6 publisher tips to optimise your digital advertising revenues

  

  Ada Llorca — Head of Publishing

  November 21, 2017 — Ad blocking, Astuces, Débutants, Éditeurs, Formats publicitaires, Mobile, Native
  

  If you are a publisher that generates income from your site using online ads from an ad network such as ExoClick, then these tips will help you to optimise your revenues. Tip 1 - What makes your site achieve high revenues? Well positioned ads that get attention from users that are browsing your site, motivating them to click on the ad and buy the promoted product. If you have high... Read More

• 8 Native advertising tips for advertisers

  

  Giles Hirst — Head of Communication

  June 9, 2017 — Annonceurs, Astuces, Caractéristiquess de la plateforme, Formats publicitaires, Native
  

  ExoClick has been testing this format for over 2 months now and as a result we have created some great tips to help you start generating conversions with this format on our platform: 1 Images The CTR and performance can vary a lot from one creative to another, make sure to upload many different creatives. Our Ad-Server will automatically send more traffic to the creative having the highest performance. Remember,... Read More

• New survey reveals publishers are seeing rapid rise in Native ad revenues

  

  Giles Hirst — Head of Communication

  May 17, 2017 — Ad blocking, Éditeurs, Native, Programmatic, Reports
  

  A recent survey by AdsNative entitled 'The State of Native Advertising 2017 (According to Publishers)' has revealed some very interesting statistics. The survey is based on the analysis of 7,500 web and mobile publishers during Q1 2017. As the Native ad format becomes more available a staggering 92.3% of the publishers in the survey have seen their native ad revenues increase in the last year, additionally, 68.9% have been monitoring... Read More

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