Affiliates

• Is your marketing material compliant?

  

  Bryan McDonald — Head of Compliance

  November 25, 2019 — Affiliates, Annonceurs, Compliance, Formats publicitaires, Native, Non classifié(e), Tutoriel
  

  ExoClick does not accept marketing material that is considered to be deceptive or misleading.  We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More

• Automation is here, don’t get left behind!

  

  Giles Hirst — Head of Communication

  November 6, 2019 — Affiliates, Annonceurs, Automation, Bidder, Business intelligence, Caractéristiquess de la plateforme
  

  In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More

• Video slider advertiser tips

  

  Giles Hirst — Head of Communication

  October 30, 2019 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Video
  

  Our culture is driven by the fast consumption of short video content and consumers have become totally accustomed to seeing videos on all their devices from various sources. Hence we have the Video Slider ad format! The Video Slider is a pretty compelling ad format, because it slides in from the bottom right of the page, giving you plenty of eyeball time from potential buyers of the offer you are... Read More

• Native advertising tips for higher conversions

  

  Giles Hirst — Head of Communication

  October 28, 2019 — Affiliates, Annonceurs, Astuces, Business intelligence, Native, Targeting
  

  Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More

• Advertiser tips to convert Manga and Anime users

  

  Giles Hirst — Head of Communication

  October 22, 2019 — Affiliates, Annonceurs, Astuces, Dating, Formats publicitaires, Games, Manga & Anime, Mobile, Native, Video
  

  Have you tested our recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source. Source: https://www.similarweb.com/ Verticals This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW... Read More

• New VR Detection Feature

  

  Giles Hirst — Head of Communication

  September 19, 2019 — Affiliates, Annonceurs, Caractéristiquess de la plateforme, Devices, Non classifié(e), VR
  

  The system is now able to detect when visitors are accessing content using VR devices or devices in VR mode, and can show stats of this activity in the Statistics tabs. What can this new feature do? As an Advertiser, you can now be aware of when visitors are accessing your ads using VR devices such as Oculus Quest, Samsung Gear VR and others, and target them when creating campaigns.... Read More

• How to create Dynamic Keyword Insertions for Native ads

  

  Giles Hirst — Head of Communication

  August 23, 2019 — Affiliates, Annonceurs, Dating, Formats publicitaires, Native, Tutoriel
  

  Did you know that you can dynamically change texts within your Native ad campaigns? This is a really useful feature, particularly for GEO targeting and can really help you increase conversions. It’s all down to dynamic keyword insertion tokens, which automatically replace specific texts with keywords relevant to the end user. Here’s an example, let's say you have a GEO localised dating product. With the dynamic keyword insertion for country,... Read More

• How to use video advertising to convert your offers

  

  Giles Hirst — Head of Communication

  August 2, 2019 — Affiliates, Annonceurs, Astuces, Formats publicitaires, Non classifié(e), Pre-roll in-stream, Retargeting, Video
  

  Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. This article is aimed at helping advertisers and affiliates to... Read More

• ExoClick network statistics Q1

  

  Giles Hirst — Head of Communication

  April 25, 2019 — Affiliates, Annonceurs, Business intelligence, Dating, Formats publicitaires, Native, Push Notifications
  

  Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native.   The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More

• Get ready for new Mastercard rules for free-trial billing

  

  Giles Hirst — Head of Communication

  April 1, 2019 — Affiliates, Annonceurs, Compliance, Non classifié(e)
  

  Starting 16 April 2019, Mastercard will enforce new rules for free-trial conversion billing for advertisers who sell physical products with a free-trial billing model. This does not affect digital products. Mastercard’s new rules apply to vendors who meet all three of the following criteria: Sell physical merchandise, not digital goods or services Use a free-trial or negative option billing model Sell nutraceutical products e.g. vitamins, creams, etc If your business... Read More

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