Affiliates

• Using the ExoClick Bidder: Two Case Studies

  

  Giles Hirst — Head of Communication

  November 5, 2018 — Affiliates, Annonceurs, Astuces, Caractéristiquess de la plateforme, Tutoriel
  

  The ExoClick Bidder works just like a smart assistant allowing you to automate the optimization of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. The Bidder has two functions: Automatic Bidding: allows you to automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven’t converted when your maximum test budget is reached. Rules:... Read More

• How to create a Push Notifications campaign

  

  Giles Hirst — Head of Communication

  October 18, 2018 — Affiliates, Annonceurs, Caractéristiquess de la plateforme, Formats publicitaires, Tutoriel
  

  The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to start your first Push Notification campaign. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile devices, even... Read More

• How to implement conversion tracking with ExoClick and third-party platforms

  

  Juanma Cortes — Technical Support Specialist

  October 2, 2018 — Affiliates, Annonceurs, API, Conversion tracking, Débutants, Tracking, Tutoriel
  

  What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More

• API Master Class #3 Campaign Performance

  

  Juanma Cortes — Technical Support Specialist

  September 28, 2018 — Affiliates, Annonceurs, API, Astuces, Caractéristiquess de la plateforme, Tutoriel
  

  Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More

• 5 marketing tips for Email Click campaigns

  

  Giles Hirst — Head of Communication

  August 31, 2018 — Affiliates, Annonceurs, Astuces, Dating, email clicks, Formats publicitaires
  

  Recently ExoClick introduced the Email Clicks ad format. This new ad format, available for dating offers, allows advertisers to bid on CPC emails that go directly to end users who have signed up to dating websites. Throughout the month of September ExoClick is running an exclusive 50% cash back promotion for flat deals on Traffic Mansion’s Email Click campaigns. Here are some email marketing facts and tips to help you... Read More

• Network statistics Q2: In-stream video

  

  Giles Hirst — Head of Communication

  August 8, 2018 — Affiliates, Annonceurs, Devices, Formats publicitaires, Pre-roll in-stream, Reports
  

  As the industry adopts the in-stream video advertising format, ExoClick’s Business Intelligence team looked through our network data for Q2 to bring you some in-stream video insights. Growth of sites using in-stream video ad zones More and more websites have integrated in-stream ad zones on ExoClick’s network. Here you can see the growth over the last 3 quarters: Impression growth With more websites using the format naturally we have seen... Read More

• API Master Class #2 Zone Optimization

  

  Juanma Cortes — Technical Support Specialist

  August 1, 2018 — Affiliates, Annonceurs, API, Développeurs, Tutoriel
  

  In part 2 of our 3 part API Masterclass we look at using our platform API for Zone Optimisation. Part 1 covered Data Collection (click here) The aim is for you as an advertiser to use our examples to help get you started using the API and then later, when you feel more confident you can start creating your own examples and tasks. Zone Optimization allows you to filter your... Read More

• The ExoClick Bidder promo video

  

  Giles Hirst — Head of Communication

  July 17, 2018 — Affiliates, Annonceurs, Astuces, Caractéristiquess de la plateforme, Non classifié(e), Tutoriel, Video
  

  New for advertisers! The ExoClick Bidder is your smart assistant! It will revolutionise the automation of your campaign optimisation. Click here to check out the promo video which includes a platform walk through!   Read More

• 7 ExoClick network statistics for Q1 2018

  

  Giles Hirst — Head of Communication

  June 6, 2018 — Affiliates, Annonceurs, Dating, Devices, Étude de marché, Formats publicitaires, Mobile, Native, Pre-roll in-stream, Web
  

  ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More

• Third party conversion tracking

  

  Giles Hirst — Head of Communication

  April 26, 2018 — Affiliates, Annonceurs, API, Caractéristiquess de la plateforme, Conversion tracking
  

  One of the key successes to an online campaign is the accurate measurement of metrics and conversions, sometimes across multiple campaigns and offers. You need to identify and evaluate the consumers that are interacting with your brand or product. A conversion is a click/positive action made by the consumer you are targeting, but there are many different 'conversions' depending on your business model. Here are some examples: Filling out a... Read More

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