Astuces
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Expert tips to help your campaigns convert in LATAM with Video Slider ads
Anna Quiroga — Marketing Content Creator
May 30, 2023 — Astuces, Blog, Dating, Devices, eCommerce, Étude de marché, Formats publicitaires, Games, Mobile, Slider, Targeting, Video, Web
The Latin American advertising industry seems to have been in constant expansion throughout the last decade. According to Statista’s estimation, LATAM's online ad spend will increase by almost 14%, to about 13.7 billion US dollars throughout 2023. If you want to be a part of this expansion, Video formats are ideal to promote your online offers - According to the most recent Hubspot survey, 92% of video marketers reported that... Read More
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Desktop publisher case study: How to increase ad revenue with Direct Links
Anna Quiroga — Marketing Content Creator
May 9, 2023 — Astuces, Case study, CTA, Dating, Devices, Direct Links, eCommerce, Éditeurs, Formats publicitaires, Games, Menu tabs, Web
Have you tried to monetise desktop traffic with Direct Links? Are you wondering how to increase ad revenue? Direct Link ads are a great way to convert advertiser offers, because they are designed to attract the attention of end users who are actively browsing for content. These end users are very likely to click and generate conversions, making your ad zones more competitive - Which translates into higher revenues for... Read More
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Advertisers! How to use ChatGPT to create the perfect landing page to generate conversions
With all the news about AI tool ChatGPT, as an advertiser have you ever asked, can I make a landing page with ChatGPT? A landing page is a simple website designed to persuade users who have clicked on your ad that they should buy your product or sign up for your offer. So, in short, it acts like the bridge between your ad and your offer. As a key step... Read More
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Smart Bid! The new automated bidding feature for advertisers
Giles Hirst — Head of Communication
April 17, 2023 — Annonceurs, Astuces, Automation, Case study, Smart Bid
Table of contents What is Smart Bid and how does Smart Bid work? Bidding strategy 1: Target CPA (Cost per Acquisition) Bidding strategy 2: Target ROAS (Return on Advertising Spend) Smart Bid Benefits, Tips and Best Practices Benefits Tips and Best Practices Smart Bid FAQs What initial CPM should I fill in? What if my campaign fails to meet my goal? Can I target one single zone? What is the... Read More
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How to create a successful Native advertising campaign
Anna Quiroga — Marketing Content Creator
April 13, 2023 — Annonceurs, Astuces, Automation, Bidder, Blog, Business intelligence, Case study, Conversion tracking, Dating, Devices, eCommerce, Formats publicitaires, Games, Members traffic, Mobile, Multi-Format Ads, Native, Non classifié(e), The Bidder, Web
Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More
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Advertisers! Here are 11 top tips for video advertising in India
Anna Quiroga — Marketing Content Creator
March 20, 2023 — Annonceurs, Astuces, Blog, Dating, Devices, Étude de marché, Formats publicitaires, Games, In-Stream, Mobile, Outstream, Pre-roll in-stream, Targeting, Video, Web
Advertisers! If you are not targeting India with your offers you are missing out on massive potential revenue volumes! With a population of around 1.37 billion people, it is one of the world’s largest economies and it is growing fast. As of January 2022, and according to DataReportal, there were 658 million internet users in India, with a penetration rate of 47% of the total population at the start of... Read More
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Publishers: Here’s how to monetize social media groups with ExoClick!
Anna Quiroga — Marketing Content Creator
March 15, 2023 — Astuces, Blog, Dating, Éditeurs, Formats publicitaires, Social Messenger Traffic
If you are a publisher and manage social media groups and messenger chats, it is definitely time to learn how to monetize social media groups! Your audience is highly active and engaged because your content reflects their hobbies or specific interests. They are always craving new content and entertainment, and by showing them sponsored messages promoting services related to these interests and hobbies, you could bring value to your community... Read More
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Native Advertising for Websites: ExoClick’s Flexible Ad Format
Giles Hirst — Head of Communication
February 28, 2023 — Astuces, Caractéristiquess de la plateforme, Éditeurs, Formats publicitaires, Multi-Format Ads, Native
Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More
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Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources
Anna Quiroga — Marketing Content Creator
February 2, 2023 — Annonceurs, Astuces, Bidder, Blog, Dating, Devices, eCommerce, Formats publicitaires, Fullpage Interstitial, In Page Push Notification, In-Stream, Keyword targeting, Members traffic, Menu tabs, Mobile, Native, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, The Bidder, Web
Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More
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Use ExoClick’s free Video Ad Making Service for your Valentine’s Day Dating Offers!
Anna Quiroga — Marketing Content Creator
January 18, 2023 — Annonceurs, Astuces, Blog, Business intelligence, Dating, Devices, Formats publicitaires, In-Stream, Members traffic, Mobile, Outstream, Pre-roll in-stream, Video, Web
Have you tried ExoClick’s free Video Ad Making Service for your Valentine’s Day Dating Offers? Video ads are an essential part of online advertising: They are a popular format because they are engaging, entertaining, and can be passively watched, resulting in high CTRs, along with the opportunity to really entertain an end user and make a connection with them. Because they are used to apps like Instagram, Youtube and TikTok,... Read More