Astuces
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8 ways to maximize your Christmas online sales 2023
Anna Quiroga — Marketing Content Creator
November 28, 2023 — Annonceurs, Astuces, Blog, Business intelligence, eCommerce, Formats publicitaires, Fullpage Interstitial, Games, In-Stream, Mobile, Native, Outstream, Push Notifications, Slider, Video, Web
The holiday season is just around the corner and it’s truly the best time of the year for both consumers and online retailers globally. Since the recession in 2008, Christmas holiday retail sales have grown steadily: According to Cision, across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally and $270 billion in the U.S. In this article we bring you 8 ways to maximize Christmas... Read More
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Account manager tips to convert Black Friday and Cyber Monday offers
Anna Quiroga — Marketing Content Creator
November 8, 2023 — Astuces, Blog, Business intelligence, CTA, Dating, Devices, eCommerce, Étude de marché, Formats publicitaires, Fullpage Interstitial, Games, Mobile, Native, Outstream, Push Notifications, Slider, Targeting, Video, Web
Last year’s Black Friday and Cyber Monday we saw a global online sales spend of $1.14 trillion, with an increase of 3.5% on Black Friday sales alone - Everything seems to point out that the shopping season is geared to be highly lucrative in 2023! The days surrounding the 2 international shopping events focus a lot of traffic of highly engaged shoppers who are actively looking for deals and shopping... Read More
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3 reasons why ExoClick is the best video ad network for Advertisers
Anna Quiroga — Marketing Content Creator
October 25, 2023 — Annonceurs, Astuces, Blog, Devices, Formats publicitaires, Google, IAB, In-Stream, Mobile, Outstream, Pre-roll in-stream, Slider, Video, Web
Are you an Advertiser looking for the best ad network to promote your video ad campaigns? ExoClick offers high performing video ad formats which are completely compliant with the IAB and Google, as well as a range of tools and features designed to help you easily and effectively create, promote and track your campaigns to help you reach your advertising and sales objectives. So, why is ExoClick the best video... Read More
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How to convert your eCommerce offers in China on Singles’ Day with Banners
Anna Quiroga — Marketing Content Creator
October 24, 2023 — Annonceurs, Astuces, Blog, Business intelligence, Devices, eCommerce, Étude de marché, Formats publicitaires, Mobile, Responsive Display Ads, Targeting, Web
Learn how to convert your eCommerce offers in China from our experts! If you are an advertiser promoting eCommerce offers in China, you have probably heard about Singles' Day, which is one of China’s, and recently the world’s, biggest shopping events, with sales estimated at $157 billion USD (1.1 trillion yuan) in 2022, according to Queue It. Banner being a great format to promote eCommerce offers, it becomes ideal for... Read More
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ExoClick Webinar: Everything you need to know about Conversion Tracking
Anna Quiroga — Marketing Content Creator
October 16, 2023 — Annonceurs, Astuces, Blog, Conversion tracking, Non classifié(e), Targeting, Tracking, Webinar
Don’t miss our webinar “Everything you need to know about Conversion Tracking”. Learn how to use ExoClick’s Conversion Tracking feature or use third-party Conversion Tracking software with ExoClick’s platform. Register to the ExoClick Webinar now! You will find out how to monitor your conversions and make informed adjustments to optimize your campaigns in order to reach your advertising goals. Some of the great benefits of using Conversion Tracking include: Track... Read More
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How to convert your online offers in Brazil with ExoClick
Anna Quiroga — Marketing Content Creator
September 28, 2023 — Annonceurs, Astuces, Blog, Business intelligence, Dating, Devices, Direct Links, eCommerce, email clicks, Étude de marché, Formats publicitaires, Games, In Page Push Notification, In-Stream, Menu tabs, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Slider, Sports Betting, Video, Web
Are you wondering how to convert online offers in Brazil? According to PwC’s report ‘Brazil - leading the digital media revolution in Latin America’, Brazil is the largest economy and online entertainment market in LATAM. Brazil’s increase in spending on online entertainment and media is linked to its growing middle class, the growth in internet access, and is also further boosted by this GEO’s generalized interest in sports events, mostly... Read More
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New Publisher feature: Ad Refresh! How to further monetize user time
Anna Quiroga — Marketing Content Creator
August 30, 2023 — Ad Refresh, Astuces, Éditeurs, Formats publicitaires, Responsive Display Ads
What is Ad Refresh? It is a new ExoClick feature that allows publishers to refresh ad content on various Banner ad zones, including RDAs, on their website, in order to serve not one, but several ads per user, per session. So the more time an end user spends on a page section that has an ad zone, the more ads they will get the chance to view. This is beneficial... Read More
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How to convert UK Dating traffic with Email Clicks
Anna Quiroga — Marketing Content Creator
August 24, 2023 — Annonceurs, API, Astuces, Blog, Business intelligence, CTA, Dating, email clicks, Formats publicitaires, Members traffic, Targeting
Are you wondering how to convert UK Dating traffic with Email Clicks and why use ExoClick’s Email Clicks ad format to target Dating traffic? The United Kingdom is proving to be a very profitable GEO when it comes to the Dating vertical. In fact, according to Statista, revenue in the UK’s online Dating market is projected to reach US$192m in 2023, with a projected annual growth rate (CAGR 2023-2027) of... Read More
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How to optimize video advertising campaigns
Giles Hirst — Head of Communication
July 27, 2023 — Annonceurs, Astuces, In-Stream, Outstream, Pre-roll in-stream, Slider, Smart Bid, The Bidder, Video
Video advertising is one of the most effective ways to get clicks and drive conversions for your offers. However, it requires a different approach to display campaigns. In this blog post we will give you some expert tips on how to make video ad creatives easily, the best video ad campaign set up, how to set up test video ad campaigns and how to optimize video advertising campaigns with ExoClick.... Read More
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Publishers! Benefits of using Sub IDs on your Email Click ad zones
Anna Quiroga — Marketing Content Creator
July 26, 2023 — Astuces, Blog, CTA, Dating, Éditeurs, email clicks, Formats publicitaires, Members traffic, Tutoriel
Are you a Dating website publisher wanting to monetize your email sign ups? Then, Email Clicks are the ad format for you: Publishers have the freedom to create an email template that all advertisers will use to target your email lists. Available on CPC for advertisers, it works by sending an email to the end user which contains a call to action (Smart Link) that directs the user to the advertiser’s... Read More