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Home » 关于我们 » 博客 Page 15

Blog

  • Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature

    Giles Hirst — Head of Communication

    September 22, 2022 — Advertiser tips, Case study: Advertiser, Games, Outstream, Platform features, Video
    Advertiser Case Study

    According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

  • Advertisers! ExoClick launches the Ultimate Guide to Online Casino Games Offers!

    Anna Quiroga — Marketing Content Creator

    September 14, 2022 — Advertiser tips, Business intelligence, Casino
    Ultimate Guide to Casino

    Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More

  • Adblocking for Publishers Case Study: How to Beat AdBlockers with Popunder In-Line Code

    Giles Hirst — Head of Communication

    September 12, 2022 — Ad blocking, Case Study: Publisher, Platform features, Publisher tips
    adblocking by end users

    How to beat adblockers? The question on every publishers mind is how can I monetize adblock traffic. Ad block software leads to lost ad revenue. According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was... Read More

  • Scale up your Email Clicks campaigns with our 20% Cashback

    Giles Hirst — Head of Communication

    September 6, 2022 — Advertiser tips, Dating, email clicks
    Email Clicks Cashback

    If you are running Dating offers and are currently buying Email Clicks or plan to start Email Clicks campaigns, ExoClick is offering you the chance to scale up your campaigns with a 20% monthly Cashback promotion. The promotion starts from 1st September 2022 and runs until December 31 2022. How the Email Clicks Cashback works To qualify for the Cashback you must increase your Email Clicks spend compared to the... Read More

  • How to maximize ROI with ExoClick’s Bidder and Conversion Tracking

    Anna Quiroga — Marketing Content Creator

    September 5, 2022 — Advertiser tips, Automation, Bidder, Case study: Advertiser, Conversion tracking, Platform features, Tutorial
    Conversion Tracking

    Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More

  • Call To Action & Friendly URL for video formats!

    Anna Quiroga — Marketing Content Creator

    July 21, 2022 — Advertiser tips, Outstream, Platform features, Publisher tips, Slider, Tutorial, Video
    CTA Call To Action for Video Formats

    Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More

  • Why you should be targeting China, US & India with online Games offers for Mobile

    Anna Quiroga — Marketing Content Creator

    July 6, 2022 — Advertiser tips, Asia traffic, Business intelligence, Chinese traffic, Games, Market research, Mobile, US traffic
    Games in india, CH and US

    The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More

  • ExoClick’s Guide to The Bidder

    Giles Hirst — Head of Communication

    July 4, 2022 — Automation, Bidder, Dating, Games, Live Streaming, Native, Platform features, Tutorial, VoD
    ExoClick's Guide to The Bidder

    Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More

  • Fluid Player New Update! Live Stream Video Ads

    Anna Quiroga — Marketing Content Creator

    June 10, 2022 — Case Study: Publisher, Fluid Player, Live Streaming, Publisher tips, Tutorial, Video
    Fluid Player New Update! Live stream video Ads

    Ever since YouTube LIVE and Twitch, live stream video ads have become extremely popular to promote brands. Brands get to connect in real-time with their audience, achieving immediate engagement. This format has been proven to achieve a higher and more positive response from target consumers, which makes it very attractive both for publishers and advertisers alike.  The free open source HTML 5 video player Fluid Player has been serving streaming... Read More

  • Image Site Publisher Case studies: Fullpage Interstitial

    Giles Hirst — Head of Communication

    June 8, 2022 — Case Study: Publisher, Fullpage Interstitial, Publisher tips
    Fullpage Interstitial ad format for Publishers

    If you are a publisher who does not show video content, but static image content such as free cartoon sites, gallery sites, the Fullpage Interstitial ad format is a great way to increase your revenues. In this blog post we will explain what the Fullpage Interstitial is and how it works, the benefits of the ad format and 4 publisher case studies from static image only content websites on how... Read More

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