Members traffic
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ExoClick updates The Ultimate Guide to Dating for 2022
Giles Hirst — Head of Communication
February 10, 2022 — Ad formats, Advertisers, Dating, email clicks, Members traffic, Tips
Converting Dating offers with ExoClick’s traffic can lead to a great ROI for advertisers. To help our clients maximize their revenues, we have updated our Ultimate Guide to Dating with the latest network statistics. We have also highlighted some new ad formats that give advertisers even more opportunities to convert their Dating offers. In the downloadable PDF you will find: Detailed Business Intelligence statistics about our traffic sources including volumes... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Ad formats, Advertisers, Company, Dating, In Page Push Notification, LiveCams, Members traffic, Multi-Format Ads, Native, Outstream, Platform features, Publishers, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Members Area Publishers! In Profile Native ad zones explained
Giles Hirst — Head of Communication
November 17, 2021 — Ad formats, Dating, Members traffic, Publishers
A Native ad contains an image, a Title (max 50 characters) a Description (max 90 characters) and also a Brand name (max 30 characters). It is designed to appear like the content of the website it is being displayed on. ExoClick has been working with selected Dating Members Area Publishers on a new Native ad zone concept: In Profile Native, where a Native ad that appears like a dating profile,... Read More
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Advertisers! Get The Ultimate Guide to LiveCams!
Giles Hirst — Head of Communication
November 16, 2021 — Ad formats, Advertisers, Affiliates, LiveCams, Members traffic, Mobile, Native, Newbies, Push Notifications, Tips, Tutorial
ExoClick has produced it's latest PDF in its Ultimate Guide series, this time it's all about how to monetize LiveCam offers. The Ultimate Guide to LiveCams is explains: Why LiveCam offers are so profitable and different payout methods ExoClick's network statistics for CTRs of different ad formats and devices specifically for LiveCam offers Detailed ways to monetize LiveCam offers with Members Area and Free Content site traffic sources and creative... Read More
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6 Reasons you should test TrafficMansion’s Members Area Native ad zones
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveCam and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More
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The premium power of the Direct Link
Zara Mankoo — Publisher Account Manager - Members Area
October 6, 2020 — Ad formats, Advertisers, Dating, Desktop, Games, Members traffic, Mobile, Platform features, Tips
ExoClick has introduced new premium quality traffic sources using the Direct Link ad format in the form of Menu Tabs and Back Button Offers, these Direct Links are now all premium hand picked selected spots. What is a Direct Link? The Direct Link which is a powerful and highly flexible ad format. Think of it as a click that goes ‘directly’ to your offer’s landing page. Direct Links are strategically... Read More
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A typical working day for Business Development Manager Jorge Bravo
Giles Hirst — Head of Communication
May 26, 2020 — Careers, Company, Dating, Interviews, Members traffic
Have you ever wanted a career in Business Development? Jorge Bravo is a Business Development Manager here at ExoClick, focusing on dating traffic. We interviewed him to find out more about his role. What is Business Development and why is it so important? Business Development, or Biz Dev for short is normally considered an evolution of a sales role, but it is much more than just generating sales. Biz Dev... Read More
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Traffic increases and vertical tips during COVID-19
Giles Hirst — Head of Communication
April 8, 2020 — Advertisers, Affiliates, Business intelligence, Dating, Games, Market research, Members traffic, Tips
Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More
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Advertisers! How to get maximum value from Members Area traffic
Zara Mankoo — Publisher Account Manager - Members Area
March 17, 2020 — Advertisers, Automation, Bidder, Business intelligence, Dating, Desktop, Members traffic, Mobile
What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More
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Do Dating offers convert better during Valentine’s Day? Yes!
Zara Mankoo — Publisher Account Manager - Members Area
February 10, 2020 — Advertisers, Business intelligence, Dating, Members traffic
February’s big global event is Valentines Day and with the online dating industry generating $2.14 billion in revenues this year, dating is big business. In fact, research from Stanford University is demonstrated in the graph below shows that meeting a partner online far outweighs any other method. Dating site usage has risen year on year as single people looking for partners try out the different algorithms that dating sites use... Read More