Advertisers
-
Advertisers: What is working in LATAM right now?
Giles Hirst — Head of Communication
August 4, 2020 — Ad formats, Advertisers, Business intelligence, Market research, Mobile, Pre-roll in-stream, Reports, Video
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
-
Make more revenues with less ad formats!
Giles Hirst — Head of Communication
July 20, 2020 — Ad formats, Advertisers, Business intelligence, Platform features, Publishers
Make more revenues with less ad formats? How is that possible? Well, we have streamlined our banner ad formats by discontinuing some sizes, let's look at what has changed and explain the advantages. Mobile Interstitial We have removed the smaller 300x250 Mobile Interstitial. To target mobile users you can use the much larger Mobile Fullpage Interstitial. For publishers this format is much more flexible and features various triggering options and... Read More
-
ExoClick Compliance Rules for 2020
We've been working hard this year to ensure users and publishers are protected from malvertising and ads that go against the user experience. As such we have added more rules to our advertising guidelines! Advertiser question: I want my campaign approved, how can I make sure it will be? Simple! Just make sure they are in full compliance with our guidelines at all times. Here is a list of what... Read More
-
ExoClick’s Ultimate Guide to Video Advertising
Giles Hirst — Head of Communication
July 1, 2020 — Ad formats, Advertisers, Affiliates, Pre-roll in-stream, Tips, Tutorial, Video
Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns. Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More
-
Affiliate Case Study: 40% ROI with localised dating offer using Video Slider
Giles Hirst — Head of Communication
June 22, 2020 — Ad formats, Advertisers, Affiliates, Bidder, Case study, Dating, Video
Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More
-
3 reasons why you should be targeting Manga users on mobile
Ana Belen — Manga expert
June 18, 2020 — Ad formats, Advertisers, Affiliates, Business intelligence, Manga & Anime, Mobile, Native, Tips, Video
ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 - Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More
-
3 reasons why you should be using Video Advertising
Giles Hirst — Head of Communication
June 10, 2020 — Ad formats, Advertisers, Devices, Newbies, Pre-roll in-stream, Video
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More
-
A typical working day for Compliance Team Leader Marius Soare
ExoClick’s Compliance Team’s role is to ensure that our ad network is clean and free of any form of malvertising and that ad creatives are fully compliant with the industry standards set by Google and The Better Ads Coalition. This ensures that our publishers can be confident in knowing that the ads show on their sites are safe and that their end users are fully protected, so that they can... Read More
-
Traffic increases and vertical tips during COVID-19
Giles Hirst — Head of Communication
April 8, 2020 — Advertisers, Affiliates, Business intelligence, Dating, Games, Market research, Members traffic, Tips
Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More
-
ExoClick and Voluum integration for campaign costs for advertisers
Juanma Cortes — Technical Support Specialist
April 7, 2020 — Advertisers, Affiliates, API, Conversion tracking, Tutorial
Integrating your ExoClick and Voluum account is quick and easy. This integration enables Voluum to periodically ping ExoClick for campaign cost information and update your campaign data. Let’s get started! Before you can integrate with Voluum, you need to have an active ExoClick account in order to obtain your API Token. Creating your API token Log into your ExoClick admin panel and then open the drop down to the right... Read More
