Advertisers

• Why are the IAB Standards important?

  

  Bryan McDonald — Head of Compliance

  September 29, 2022 — Ad security, Advertisers, Compliance, IAB, News, Publishers
  

  The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More

• Members Area Menu Tabs 101

  

  Anna Quiroga — Marketing Content Creator

  September 28, 2022 — Ad formats, Advertisers, Bidder, Dating, Members traffic, News, Traffic Share
  

  Members Area traffic is a high quality traffic source. It consists of members of dating sites who are active users that have gone through a signup process to become a member of a website. 67% of Members Area traffic is from English speaking and tier 1 European countries. One of the best ways to convert any offer with dating site members is by targeting the Menu Tabs. These appear within... Read More

• Advertiser Case Study: Games Offer using ExoClick’s CTA Video Feature

  

  Giles Hirst — Head of Communication

  September 22, 2022 — Ad formats, Advertisers, Case study, CTA, Games, Outstream, Video
  

  According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More

• Advertisers! ExoClick launches the Ultimate Guide to Online Casino Games Offers!

  

  Anna Quiroga — Marketing Content Creator

  September 14, 2022 — Ad formats, Advertisers, Case study, Desktop, Devices, Fullpage Interstitial, In Page Push Notification, Members traffic, Mobile, Multi-Format Ads, Native, News, Outstream, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Targeting, Tracking
  

  Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More

• How to maximize ROI with ExoClick’s Bidder and Conversion Tracking

  

  Anna Quiroga — Marketing Content Creator

  September 5, 2022 — Advertisers, Automation, Bidder, Case study, Conversion tracking, Tracking
  

  Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More

• ExoClick’s Dating Traffic Sources now include Social Messenger Groups 

  

  Anna Quiroga — Marketing Content Creator

  August 11, 2022 — Advertisers, Dating, email clicks, Members traffic, Social Messenger Traffic, Tips
  

  ExoClick offers the best quality traffic sources for Dating offers on the internet, some of the most popular ones being Email Clicks and Members Area. Recently, a new traffic source has been added on our Marketplace: Messenger Apps and Social Media traffic, which opens access to sites that have the largest audience numbers on the internet, such as Facebook, Instagram, Twitter, Snapchat, WhatsApp, Viber, Telegram, etc., allowing advertisers to promote... Read More

• New feature: Call To Action & Friendly URL for video formats!

  

  Anna Quiroga — Marketing Content Creator

  July 21, 2022 — Ad formats, Advertisers, CTA, News, Outstream, Pre-roll in-stream, Publishers, Video
  

  Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More

• ExoClick’s Guide to The Bidder

  

  Giles Hirst — Head of Communication

  July 4, 2022 — Advertisers, Automation, Bidder, Case study, Dating, Games, Native, Tips
  

  Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More

• New Messenger Apps / Social Media Traffic Type

  

  Anna Quiroga — Marketing Content Creator

  June 23, 2022 — Ad formats, Advertisers, Mobile, News, Social Messenger Traffic
  

  Our new Social & Messenger Apps traffic allows advertisers to target users interested in specific vertical topics being discussed in groups on social media and messenger apps, or target followers of a celebrity, popular influencer, etc. Keep reading to learn why and how to use this new ad format from your ExoClick admin panel. How does the new Social Messaging Ad Format work? Admins and affiliates who monitor profiles or... Read More

• ExoClick’s ad creative making service for Online Games offers 

  

  Anna Quiroga — Marketing Content Creator

  June 20, 2022 — Ad formats, Advertisers, Fullpage Interstitial, Games, In Page Push Notification, Native, News, Outstream, Publishers, Push Notifications, Responsive Display Ads
  

  According to Statista, in 2020, the global online gaming market generated approximately 21.1 billion U.S. dollars in revenues and the number of users is expected to rise to 1.3 billion users by 2026. ExoClick recently released its free to download Ultimate Guide to Online Games Offers to help advertisers maximize their ROI for Online Games offers using ExoClick’s traffic sources and large range of ad formats. The Guide also includes... Read More

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