Advertisers
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ExoClick network statistics Q1
Giles Hirst — Head of Communication
April 25, 2019 — Ad formats, Advertisers, Affiliates, Business intelligence, Dating, Native, Push Notifications
Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native. The ExoClick Bidder Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones. Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of... Read More
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Get ready for new Mastercard rules for free-trial billing
Starting 16 April 2019, Mastercard will enforce new rules for free-trial conversion billing for advertisers who sell physical products with a free-trial billing model. This does not affect digital products. Mastercard’s new rules apply to vendors who meet all three of the following criteria: Sell physical merchandise, not digital goods or services Use a free-trial or negative option billing model Sell nutraceutical products e.g. vitamins, creams, etc If your business... Read More
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ExoClick’s Newbie Guide to Advertising
Giles Hirst — Head of Communication
March 13, 2019 — Ad formats, Advertisers, Affiliates, Newbies, Platform features, Retargeting, Targeting, Tips, Tutorial
Download our 'Newbie Guide to Advertising' by ExoClick's Customer Services department. It's packed full of tutorials and tips to get you started! If you have any questions or you need more advice on campaign optimisation contact our Client Care Agents 24/7. We wish you lots of successful campaigns! Read More
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Enabling Two-Factor Authentication on ExoClick accounts
Juanma Cortes — Technical Support Specialist
January 24, 2019 — Advertisers, Affiliates, Publishers, Security, Tutorial
Protecting your account information is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. What is 2FA and why you should be using it? Two-factor authentication (2FA) is a highly efficient way to secure your accounts and digital assets. It works like an extra layer of security to better protect both user's credentials and the resources that the user can access. So when you... Read More
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5 ExoClick Network Stats from 2018
Giles Hirst — Head of Communication
January 16, 2019 — Ad formats, Advertisers, Dating, Native, Pre-roll in-stream, Push Notifications
Our Business Intelligence team have been looking through all the data generated on our network throughout 2018 to bring you some fascinating traffic insights. 1. NETWORK WEBSITES The total number of publisher websites on ExoClick's network during 2018 was 135,778 and we served over 6 billion daily ad impressions. Based on impressions served and number of websites, we compared what the average impressions and clicks per site were for 2017... Read More
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Dating Factory sign-up statistics
Giles Hirst — Head of Communication
December 20, 2018 — Advertisers, Dating, Market research, Members traffic, Tips
Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Ad formats, Advertisers, Affiliates, Compliance, Dating, Desktop, Devices, email clicks, Google, Members traffic, Mobile, Native, Platform features, Publishers, Targeting
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More
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7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Ad formats, Advertisers, Market research, Platform features, Tips
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
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How to beat the pre-roll skip ad button
Giles Hirst — Head of Communication
November 27, 2018 — Ad formats, Advertisers, Pre-roll in-stream, Tips, Video
Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More
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7 Network Statistics Q3: Global RTB and Native Advertising on RTB
Giles Hirst — Head of Communication
November 15, 2018 — Ad formats, Advertisers, Devices, Native, Reports, RTB
In our regular quarterly network statistics blog post, ExoClick’s Business Intelligence department has been busy crunching numbers to reveal interesting traffic insights for Q3 2018. The focus of this quarter’s statistics is RTB and Native advertising on RTB. Global RTB statistics 1. Global RTB growth ExoClick has seen impressive growth over the last 3 quarters with its RTB business, here you can see the number of queries (bids) we have... Read More