Advertisers
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ExoClick’s Ultimate Guide to Video Advertising
Giles Hirst — Head of Communication
July 1, 2020 — Ad formats, Advertisers, Affiliates, Pre-roll in-stream, Tips, Tutorial, Video
Many advertisers want to start video advertising campaigns because they have a very high conversion rate compared to traditional banners. ExoClick offers two specific video ad formats: In-Stream and Video Slider. This indepth Guide is designed to help you get started with video advertising campaigns. Video formats explained What are the differences between In-Stream and Video Slider? In-Stream Video: Works with all major video players and automatically plays when... Read More
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Affiliate Case Study: 40% ROI with localised dating offer using Video Slider
Giles Hirst — Head of Communication
June 22, 2020 — Ad formats, Advertisers, Affiliates, Bidder, Case study, Dating, Video
Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he tested the Video Slider ad format for a localised dating offer. Campaign period: 28 May - 15 June 2020 (19 days) Offer: Localised dating website Ad Network: ExoClick Ad format: Video Slider GEO: Spain Investment: $262.10 Total income: $369 Net profit: $107.01 Conversions: 123 ROI: 40.82% Introduction I had been using the Instant Message format on... Read More
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3 reasons why you should be targeting Manga users on mobile
Ana Belen — Manga expert
June 18, 2020 — Ad formats, Advertisers, Affiliates, Business intelligence, Manga & Anime, Mobile, Native, Tips, Video
ExoClick's Business Intelligence department has been looking into the Manga category in order to provide advertisers with relevant data to help them convert their offers to Manga users, here are three reasons why advertisers need to target mobile. Reason #1 - Manga users are increasingly consuming Manga on their mobile devices Since January 2020 to May 2020 we have seen a 24.5% increase in users switching from desktop to mobile... Read More
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3 reasons why you should be using Video Advertising
Giles Hirst — Head of Communication
June 10, 2020 — Ad formats, Advertisers, Devices, Newbies, Pre-roll in-stream, Video
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More
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A typical working day for Compliance Team Leader Marius Soare
ExoClick’s Compliance Team’s role is to ensure that our ad network is clean and free of any form of malvertising and that ad creatives are fully compliant with the industry standards set by Google and The Better Ads Coalition. This ensures that our publishers can be confident in knowing that the ads show on their sites are safe and that their end users are fully protected, so that they can... Read More
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Traffic increases and vertical tips during COVID-19
Giles Hirst — Head of Communication
April 8, 2020 — Advertisers, Affiliates, Business intelligence, Dating, Games, Market research, Members traffic, Tips
Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More
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ExoClick and Voluum integration for campaign costs for advertisers
Juanma Cortes — Technical Support Specialist
April 7, 2020 — Advertisers, Affiliates, API, Conversion tracking, Tutorial
Integrating your ExoClick and Voluum account is quick and easy. This integration enables Voluum to periodically ping ExoClick for campaign cost information and update your campaign data. Let’s get started! Before you can integrate with Voluum, you need to have an active ExoClick account in order to obtain your API Token. Creating your API token Log into your ExoClick admin panel and then open the drop down to the right... Read More
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Manga users favourite verticals for ads
Giles Hirst — Head of Communication
March 26, 2020 — Ad formats, Advertisers, Business intelligence, Dating, Devices, Manga & Anime, Tips
ExoClick launched their successful Manga and Anime category back in August 2019. So we got our Business Intelligence department to evaluate impressions volumes, what the CTRs were for the top GEOs and the CTRs of the top ad formats and verticals that advertisers are targeting at Manga and Anime users. We have also added some tips for your campaigns to help you convert better. ExoClick’s average daily impression volumes for... Read More
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Advertisers! How to get maximum value from Members Area traffic
Zara Mankoo — Publisher Account Manager - Members Area
March 17, 2020 — Advertisers, Automation, Bidder, Business intelligence, Dating, Desktop, Members traffic, Mobile
What is Members area traffic? Members area traffic consists of users of any website that requires the user to sign up and join to see the content. This traffic source is very high quality and therefore highly valuable to advertisers. Dating tends to have the largest market share of members area traffic, but there are also other sources of membership sites such as VoD platforms, content pay sites and live... Read More
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Campaign creation updated with new features
Juanma Cortes — Technical Support Specialist
February 17, 2020 — Advertisers, Platform features, Targeting, Tutorial
ExoClick has updated the process of creating a campaign, this includes an easier campaign creation flow, a new step and several useful features including set daily limits for budget and impressions and choose how both are delivered. You can also set time limits for your campaigns. The campaign flow has changed in many ways. The current state and changes for each step are detailed below. Step 1: General Here you... Read More