Tips
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ExoClick’s new Media Library Tab
Giles Hirst — Head of Communication
September 18, 2019 — Advertisers, Platform features, Tips, Tutorial
Advertisers now have a new Media Library tab under the Campaigns tab. This new tab gives you a more direct way to upload, archive, tag, search and check the status of your assets. What can this new feature do? Previously, to upload and manage media assets for your campaigns, you had to create a variation in the Campaigns tab. The new Media Library tab allows you to upload and... Read More
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ExoClick’s Newbie Guide to Advertising
Giles Hirst — Head of Communication
March 13, 2019 — Ad formats, Advertisers, Affiliates, Newbies, Platform features, Retargeting, Targeting, Tips, Tutorial
Download our 'Newbie Guide to Advertising' by ExoClick's Customer Services department. It's packed full of tutorials and tips to get you started! If you have any questions or you need more advice on campaign optimisation contact our Client Care Agents 24/7. We wish you lots of successful campaigns! Read More
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Fluid Player Master Class #2: How to add ad zones
Juanma Cortes — Technical Support Specialist
January 11, 2019 — Ad formats, Developers, Pre-roll in-stream, Tips, Tutorial, Video
If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More
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Dating Factory sign-up statistics
Giles Hirst — Head of Communication
December 20, 2018 — Advertisers, Dating, Market research, Members traffic, Tips
Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More
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7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Ad formats, Advertisers, Market research, Platform features, Tips
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
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How to beat the pre-roll skip ad button
Giles Hirst — Head of Communication
November 27, 2018 — Ad formats, Advertisers, Pre-roll in-stream, Tips, Video
Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More
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ExoClick updates its Advertiser guide to Google restrictions
Bryan McDonald — Head of Compliance
November 14, 2018 — Ad formats, Advertisers, Compliance, Google, Platform features, Tips, Tutorial
Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More
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Fluid Player Master Class #1: How to use The Builder
Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More
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API Master Class #3 Campaign Performance
Juanma Cortes — Technical Support Specialist
September 28, 2018 — Advertisers, Affiliates, API, Platform features, Tips, Tutorial
Welcome to our final API Masterclass! In Part 1 we covered Data Collection, in Part 2 we explained Zone Optimization. In this third API Masterclass, we show you how to evaluate the performance of your campaigns then automatically adjust (up or down) your bids for each one. The aim is for you as an advertiser to use our examples to help get you started using the API and then later,... Read More
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5 marketing tips for Email Click campaigns
Giles Hirst — Head of Communication
August 31, 2018 — Ad formats, Advertisers, Affiliates, Dating, email clicks, Tips
Recently ExoClick introduced the Email Clicks ad format. This new ad format, available for dating offers, allows advertisers to bid on CPC emails that go directly to end users who have signed up to dating websites. Throughout the month of September ExoClick is running an exclusive 50% cash back promotion for flat deals on Traffic Mansion’s Email Click campaigns. Here are some email marketing facts and tips to help you... Read More