Tips
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Affiliate Case Study: $9,736 profit promoting nutra in Thailand
Giles Hirst — Head of Communication
May 21, 2019 — Ad formats, Advertisers, Affiliates, Bidder, Case study, Native, News, Tips
Affiliate Andy Simpson provides a case study to show how he targeted Thailand with nutra offers using ExoClick’s traffic sources. Campaign period: 1 Jan 2019- 10 April 2019 Offer: Various Nutra products Affiliate Network: dr.cash Advertising Network: ExoClick Ad format: Banner and Native GEO: Thailand Investment: $12,736 Total income: $22,472 Net profit: $9,736 ROI: 76% I kicked off the campaign at the start of 2019 with the aim... Read More
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How to use Multi-filtering with ExoClick’s API Global Routes
Juanma Cortes — Technical Support Specialist
May 13, 2019 — Advertisers, API, Developers, Platform features, Publishers, Tips, Tutorial
ExoClick has updated its platform API with some new features that allow you to automate statistics to be multi-filtered and cross-referencing of data. In this blog post we will give you an overview of the new features and code examples for Advertisers and Publishers to automate multi-filtering of some selected statistics. Here is an outline of the new API features: Flexibility: The new global routes provide you with much more... Read More
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Affiliate Case Study: ROI 52% with official Game of Thrones game
Giles Hirst — Head of Communication
May 7, 2019 — Ad formats, Advertisers, Affiliates, Case study, Games, Platform features, Pre-roll in-stream, Targeting, Tips
Experienced affiliate marketing professional Filipe Dominguez shares a campaign case study on how he used ExoClick’s traffic to generate a net profit of $250 in 10 days. Campaign period: 20 - 31 March 2019 Offer: Game of Thrones: Winter is Coming the official game (from CPA network Adspree Media) Ad Network: ExoClick Ad format: In-stream video GEO: Germany Investment: $480 Total income: $730 Net profit: $250 Conversions: 202 ROI: 52%... Read More
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ExoClick’s Newbie Guide to Advertising
Giles Hirst — Head of Communication
March 13, 2019 — Ad formats, Advertisers, Affiliates, Newbies, Platform features, Retargeting, Targeting, Tips, Tutorial
Download our 'Newbie Guide to Advertising' by ExoClick's Customer Services department. It's packed full of tutorials and tips to get you started! If you have any questions or you need more advice on campaign optimisation contact our Client Care Agents 24/7. We wish you lots of successful campaigns! Read More
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Fluid Player Master Class #2: How to add ad zones
Juanma Cortes — Technical Support Specialist
January 11, 2019 — Ad formats, Developers, Pre-roll in-stream, Tips, Tutorial, Video
If you are not an expert in writing code, this Master Class will show you the code you need to add different ad zones using VAST, so you can easily add it to your website to monetise your video content through Fluid Player. The In-Video (VAST) format allows publishers to have one or multiple ads displayed along a video’s timeline within Fluid Player. Here is a full list of the... Read More
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Dating Factory sign-up statistics
Giles Hirst — Head of Communication
December 20, 2018 — Advertisers, Dating, Market research, Members traffic, Tips
Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More
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7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Ad formats, Advertisers, Market research, Platform features, Tips
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
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How to beat the pre-roll skip ad button
Giles Hirst — Head of Communication
November 27, 2018 — Ad formats, Advertisers, Pre-roll in-stream, Tips, Video
Some statistics Back in April 2018 MarketingCharts.com published an analysis of billions of video ad impressions on desktop, mobile and tablet from 2015 through to 2017. They found that video ad completion rates have steadily increased over the past few years, and as of 2017, overall completion rates were up to 70% — a drastic improvement from the 47% average just two years prior. Extreme Reach’s Q1 2017 Video Benchmark... Read More
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ExoClick updates its Advertiser guide to Google restrictions
Bryan McDonald — Head of Compliance
November 14, 2018 — Ad formats, Advertisers, Compliance, Google, Platform features, Tips, Tutorial
Introduction Recently, Google has added more advertising restrictions labelled as “Abusive Experiences.” These are in addition to the previous restrictions that were implemented in Chrome version 64 back in January 2018. With the release of Chrome version 71 (4 December 2018) all restricted ads will be blocked by Google. If publisher websites display any of the ad creatives/ad formats considered as “Abusive”, Google will penalise these websites. More and more... Read More
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Fluid Player Master Class #1: How to use The Builder
Fluid Player is an open source HTML5 video player built for publisher websites who show video content. It supports a large range of advertising features allowing publishers to monetise their video content. Fluid Player is Progressive & VAST compatible, so that it integrates seamlessly with any ad network's video formats, it supports the VAST standard with multiple VAST tags: pre-roll, mid-roll, post-roll and on pause roll. VAST Wrapper support to... Read More