Newbies
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The best employee onboarding experience with ExoClick: Join one of the top tech companies in Barcelona
Wondering how to get a job in tech in Barcelona at one of the top tech companies in Barcelona? ExoClick is an innovative ad network based in Barcelona, Spain, with a diverse and multicultural team of 90+ individuals from across the world. ExoClick’s mission is to create a healthy, positive and forward thinking working environment that is also inclusive and where everyone feels represented and relevant. To promote employee satisfaction... Read More
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3 reasons why you should be using Video Advertising
Among all of the different digital ad formats out there, video is the one that has shown the most growth. Our culture is driven by the fast consumption of short video content on social networks such as Snapchat, TikTok, Facebook, Twitter and Instagram, so consumers have become totally accustomed to their news feeds being filled with videos from various sources. Trends have changed and end users are now more accustomed... Read More
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How to implement conversion tracking with ExoClick and third-party platforms
What is conversion tracking? Conversion tracking allows you to identify how well your campaign is doing. It tells you exactly where you are generating sales, leads, sign-ups, etc in order to help you look at which areas of your campaign are working and not working. Once you have this knowledge you can optimize your bids, adapt your creatives and fine tune your targeting. ExoClick gives you access to global traffic sources,... Read More
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API Masterclass #1: Data Collection
If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More