Ad blocking
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Publisher Case Study: How to Beat AdBlockers with Popunder In-Line Code
According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was estimated at 37 percent. Globally, adblocking by end users costs publishers and advertisers billions of dollars and the losses are growing year on year. Technically... Read More
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ExoClick’s Ultimate Optimization Guide for Publishers
Giles Hirst — Head of Communication
June 8, 2020 — Ad blocking, Ad formats, Business intelligence, Google, Platform features, Publishers, Push Notifications, Tips, Video
We are constantly helping you, our Publishers, to grow your business by working with you to monetise your traffic, optimise your ad zones, stay Google compliant, give you business tips and ultimately improving your revenues. We have put together 11 great problem solving solutions using ExoClick’s Publisher platform tools/features to overcome 2020 challenges and to improve your bottom line, providing you with the Ultimate Guide for Optimization! 1. Push... Read More
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Case study: How 3 publishers increased earnings with our in-line popunder code
Ad blocking continues to negatively affect publisher revenues, ExoClick provides a free solution to publisher clients called Neverblock which circumvents ad blockers and still shows publishers ads. But we also have a second option that Publishers can try based around forcing popunders to show even if the end user is using an adblocker. It’s called our in-line popunder code and is very easy to implement in the <body> tags on... Read More
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9 reasons why advertisers should use ExoClick’s Push Notifications
Giles Hirst — Head of Communication
October 14, 2019 — Ad blocking, Ad formats, Advertisers, Bidder, Business intelligence, Desktop, Mobile, Push Notifications, Tips, 未分类
The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick’s ad network? 1. Reach millions of opted in users This traffic source is extremely high quality, all of our Push Notification... Read More
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5G and the future of online advertising
Giles Hirst — Head of Communication
November 12, 2018 — Ad blocking, Ad formats, Advertisers, Devices, Mobile, Publishers
4G was launched back in 2010 and with it came app stores, video streaming, programmatic auctions, augmented reality, virtual reality and artificial intelligence became a fledgling possibility. Now 5G looms on the horizon and carriers are readying their plans to deploy it on a large scale, software is being tested and new hardware is being developed to help the global transition to 5G. With promised super-fast connectivity, very low latency... Read More
