Multi-Format Ads
-
How to create a successful Native advertising campaign
Anna Quiroga — Marketing Content Creator
April 13, 2023 — Ad formats, Advertisers, Automation, Bidder, Business intelligence, Case study, Conversion tracking, Dating, Desktop, Devices, eCommerce, Games, Members traffic, Mobile, Multi-Format Ads, Native, News, The Bidder, Tips, 未分类
Are you wondering how to create a successful Native advertising campaign? Native ads are a very flexible format where you can get very creative in order to drive conversions. They look like the editorial content on a website - They do not look like ads! They perfectly merge with their environment, inviting the end user to click through to access editorial content that sparks their curiosity and matches their interests.... Read More
-
Native Advertising for Websites: ExoClick’s Flexible Ad Format
Giles Hirst — Head of Communication
February 28, 2023 — Ad formats, Multi-Format Ads, Native, Platform features, Publishers, Tips
Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More
-
Online campaign trends for Chinese New Year 2023
Anna Quiroga — Marketing Content Creator
January 9, 2023 — Ad formats, Advertisers, Affiliates, Bidder, Desktop, Devices, eCommerce, Fullpage Interstitial, Games, In Page Push Notification, In-Stream, Menu tabs, Mobile, Multi-Format Ads, Native, News, Outstream, Pre-roll in-stream, Push Notifications, Social Messenger Traffic, Targeting, The Bidder, Tips, Video
Chinese New year 2023 is just around the corner, it starts on Sunday January 22nd and lasts a full 16 days of celebration, but only the first 7 days are considered a public holiday (January 22nd–January 29th, 2023). This highly popular festival celebrates the beginning of a new year on the traditional lunar Chinese calendar, and it is one of the most important calendar events for the Chinese population. It... Read More
-
ExoClick’s traffic sources for Online Dating offers
Anna Quiroga — Marketing Content Creator
November 9, 2022 — Ad formats, Advertisers, Dating, Desktop, Devices, email clicks, Fullpage Interstitial, In Page Push Notification, Members traffic, Mobile, Multi-Format Ads, Native, News, Outstream, Pre-roll in-stream, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Tips, Video
Email Clicks, Members Area, Free Content Sites and, very recently added on our Marketplace, Social Media, are ExoClick’s best traffic sources for online dating offers. Which one is the most appropriate for your campaigns will depend on the nature of your product or service, its niche, and what audience you are looking to target - So, if you are ready to jump ahead and buy dating traffic, continue reading to... Read More
-
Advertisers! ExoClick launches the Ultimate Guide to Online Casino Games Offers!
Anna Quiroga — Marketing Content Creator
September 14, 2022 — Ad formats, Advertisers, Case study, Desktop, Devices, Fullpage Interstitial, In Page Push Notification, Members traffic, Mobile, Multi-Format Ads, Native, News, Outstream, Push Notifications, Responsive Display Ads, Social Messenger Traffic, Targeting, Tracking
Online Casino games have become extremely popular over the last few years, growing to a multimillion dollar enterprise! This is why Casino offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Grand View research, the global online Casino market size was valued at $57.54 billion USD in 2021. ExoClick serves 708 million daily impressions for the Casino vertical including Free Content, Members Area and... Read More
-
Why you should be targeting China, US & India with online Games offers for Mobile
Anna Quiroga — Marketing Content Creator
July 6, 2022 — Ad formats, Devices, Fullpage Interstitial, Games, In Page Push Notification, Market research, Mobile, Multi-Format Ads, Native, News, Outstream, Pre-roll in-stream, Push Notifications, Tips
The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More
-
How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Ad formats, Advertisers, Company, Dating, In Page Push Notification, Members traffic, Multi-Format Ads, Native, Outstream, Platform features, Publishers, Video
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
-
Publisher Case Study: Creating Effective Native ads for a Multi-Format ad zone
In order to maximize your revenues from Native ads displayed within a Multi-Format ad zone, it is important that the ads displayed appear like the content on your site, or at least look good when displayed against your site’s content. This not only improves user experience but can generate more clicks which increases the value of your Native ad zone leading to higher CPMs and bigger revenues. Many Publishers are... Read More
-
New feature: Multi-Format Ad Statistics for Publishers
Giles Hirst — Head of Communication
July 23, 2021 — Ad formats, Multi-Format Ads, Publishers, Tutorial
Publishers can now track the performance of their Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them with our Multi-Format Ad Statistics. Data can be viewed in both the Statistics tab and the Dashboard: In the Statistics tab data is displayed for Multi-Format Ad Zones in two reports in the Sites & Zones tab: Ad Zones and Multi-Format Zone Details (New) In... Read More
-
Publisher Case Study: Increased revenues using our Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Ad formats, Case study, Multi-Format Ads, Publishers
Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More