Business intelligence
-
New Year Promotions: Start 2025 with increased revenue!
Alice Naughton —
December 23, 2024 — Advertiser tips, Business intelligence, eCommerce, European traffic, US traffic
New Year's Eve is coming so it is time for you to prepare your New Year campaigns. This article will look at internal data from the 1st to the 7th of January 2023 to help you choose your targeting strategy for your 2025 New Year promotions. We will cover everything from Devices to Geos as well as the best ad formats to target for New Year’s promotions. New Year Promotions:... Read More
-
What are the best ad formats to promote VoD offers in the US?
Video on Demand or VoD is a growing vertical with a lot of revenue potential, especially in the US. It is expected to reach a revenue of $80.3 billion in the US by the end of 2024 and increase its market value to $102.8 billion by 2027. In this article, we will help you make the most of this high performing vertical to increase your advertising revenues, drawing from our... Read More
-
Top traffic sources and verticals for Chinese New Year
Alice Naughton —
January 30, 2024 — Advertiser tips, Business intelligence, Casino, Chinese traffic, Games, Live Streaming, VoD
The upcoming 2024 Chinese New Year festival will begin on February 10th and end on February 24th. With a staggering population of 899 million people, China is currently one of the largest consumer economies worldwide. And one of China's main yearly events is Chinese New Year, a highly popular online shopping event, presenting a valuable opportunity for online vendors to increase their revenues and enhance brand recognition. 2024 is also... Read More
-
ExoClick contributes to Adigital’s Report: 2024 Digital Trends for SME Growth
Giles Hirst — Head of Communication
January 16, 2024 — Business intelligence, In-Stream, Mobile, Outstream, Sem categoria, Slider, Video
Adigital, the leading business association representing the Digital Economy in Spain has released a report entitled: ‘2024 Digital Trends for SME Growth.’ The report is a collaboration with members of the Adigital ecosystem of Associates, which explores the paths that will be decisive in promoting the digital transformation of small and medium-sized companies in 2024. The report analyzes the key elements needed to enhance the digital strategy of SEMs, facilitating... Read More
-
How ExoClick innovated in 2023
Giles Hirst — Head of Communication
December 18, 2023 — Ad security, Business intelligence, Company, Compliance, Opções da Plataforma, Smart Bid
Each year ExoClick introduces new features to help Advertisers and Publishers have more tools to generate more revenues. For Advertisers this means more options for visibility of their offers via innovative ad formats, optimization and automation tools to help them convert their offers with ExoClick’s high quality traffic sources. For Publishers this means more innovative ways to maximize their ad zones with additional features to increase their demand from advertisers.... Read More
-
8 ways to maximize your Christmas online sales 2023
Anna Quiroga — Marketing Content Creator
November 28, 2023 — Advertiser tips, Business intelligence, Casino, eCommerce, Games, Nutra, VoD
The holiday season is just around the corner and it’s truly the best time of the year for both consumers and online retailers globally. Since the recession in 2008, Christmas holiday retail sales have grown steadily: According to Cision, across the 2022 holiday season, consumers spent a total of $1.14 trillion online globally and $270 billion in the U.S. In this article we bring you 8 ways to maximize Christmas... Read More
-
How to convert online offers in South East Asia
Giles Hirst — Head of Communication
November 16, 2023 — Advertiser tips, Asia traffic, Business intelligence, Dating, eCommerce, Games, Nutra, Video, VoD
Have you ever wanted to know how to convert online offers in South East Asia? And how do you reach the South Asian market? Well to coincide with Team ExoClick’s visit to Affiliate World Asia in Bangkok 7-8 December, we thought we would look at our network business intelligence data for South East Asia, looking at the top 6 countries who have the fastest growing online markets worldwide. Those countries... Read More
-
Account manager tips to convert Black Friday and Cyber Monday offers
Anna Quiroga — Marketing Content Creator
November 8, 2023 — Advertiser tips, Business intelligence, Dating, eCommerce, Games, Nutra
Last year’s Black Friday and Cyber Monday we saw a global online sales spend of $1.14 trillion, with an increase of 3.5% on Black Friday sales alone - Everything seems to point out that the shopping season is geared to be highly lucrative in 2023! The days surrounding the 2 international shopping events focus a lot of traffic of highly engaged shoppers who are actively looking for deals and shopping... Read More
-
How to convert your eCommerce offers in China on Singles’ Day with Banners
Anna Quiroga — Marketing Content Creator
October 24, 2023 — Advertiser tips, Business intelligence, Chinese traffic, eCommerce, Pesquisa de mercado
Learn how to convert your eCommerce offers in China from our experts! If you are an advertiser promoting eCommerce offers in China, you have probably heard about Singles' Day, which is one of China’s, and recently the world’s, biggest shopping events, with sales estimated at $157 billion USD (1.1 trillion yuan) in 2022, according to Queue It. Banner being a great format to promote eCommerce offers, it becomes ideal for... Read More
-
How to convert your online offers in Brazil with ExoClick
Anna Quiroga — Marketing Content Creator
September 28, 2023 — Advertiser tips, Business intelligence, Dating, eCommerce, Games, LATAM traffic, Pesquisa de mercado, Sports Betting
Are you wondering how to convert online offers in Brazil? According to PwC’s report ‘Brazil - leading the digital media revolution in Latin America’, Brazil is the largest economy and online entertainment market in LATAM. Brazil’s increase in spending on online entertainment and media is linked to its growing middle class, the growth in internet access, and is also further boosted by this GEO’s generalized interest in sports events, mostly... Read More